southam first benchmarking presentation
DESCRIPTION
Southam First Benchmarking Presentation - Powerpoint ShowTRANSCRIPT
AMT Town Benchmarking
•What is Benchmarking?•History•11 KPI’s•Process•The Data
AMT Town Benchmarking
•Why is it important?•Individual/ Regional/ National Data•Longitudinal•Measure your success/ failures•Understand your town- advise traders, work out prime pitch for events, effects of events/ markets•Empowers volunteers•Hard Evidence for Funding
AMT Town Benchmarking
•DO YOU KNOW YOUR TOWN CENTRE?
AMT Town Benchmarking- Retail Offering
• 41% Southam/ 54% National A1 Shops, retail warehouses, hairdressers, travel agents, post offices, newsagents, garages, opticians, sandwich bars, showrooms, domestic hire shows and funeral directors•3% Southam/ 10% National A3 Food and Drink•12% Southam/ 3% National Sue Generis Unique Establishment
AMT Town Benchmarking- Retail Offering
•Nationally town centres offer a two thirds Comparison (68%), one thirds Convenience (32%) split of their A1 Commercial Units• in Southam this trend is reversed. (Comparison 39%/ Convenience 61%)
AMT Town Benchmarking- Retail Offering
•75% A1 units are Independent, higher than the National average of 68•0% A1 units are Key Attractors, lower than the National average 4%
AMT Town Benchmarking- Regional Findings
•The Vacancy Rate of ground floor commercial units in Southam is 7%, lower than the national average of 8%
AMT Town Benchmarking- Regional Findings
•The average number of traders is 10, much lower than the National average of 27
AMT Town Benchmarking- Footfall• Average 10 minute count on a
Busy Day is 78, which is lower than the National average of 143
• Average 10 minute count on a Quiet Day is 50, lower than the National average of 99
• The Market has an impact on Footfall in Southam
• Interestingly the main pattern was for footfall to decline during the course of the morning in Southam.
AMT Town Benchmarking- Town centre users
• 98 surveys• 40% visiting Daily /36%
more than once a week, a pattern mirroring the National trends.
• 47% travelled to Southam by Car/ 45% by foot
• 59% rated the physical appearance as good
• 79% rated the cleanliness of the town centre positively
AMT Town Benchmarking- Town centre users
• 55% rated the variety of shops as either poor (46%) or very poor. (10%) A key theme in open ended comments.
• 51% of those who answered the question on rating the leisure and cultural activities in Southam town centre provided a rating of poor (45%) or very poor (6%)
• 70% reported that they stayed less than an hour compared to the national average of 28%
AMT Town Benchmarking- Shoppers Origin
• 70% of Shoppers Locals, which is higher than the National average of 58%
• 13% of Shoppers tourists, which is higher than the National average of 8%
AMT Town Benchmarking- Conclusions/ Reccs.
•You have a town with a USP (75% of A1’s Independent, National 68%)• You have a lower than average number of Vacancy Rates (7% Southam, 8% National)•You have a loyal local shopper base (70% Locals, 58% National)•The majority of town centre users do not stay long•Footfall as anywhere could be increased, but the Market does increase footfall and car parking occupancy•Footfall needs to be measured not just for Benchmarking but when you hold an event
Town Benchmarking and Southam- The Future