Central Coast Career Readiness ConsortiumSouth Central Regional Consortium

California Community Colleges

September 17, 2010

WorkKeys Overview

National Career Readiness Certificate Program in all 50 states

WorkKeys-Based Certificate Initiatives in California

Central Valley Partnership (9WIBs)

Sacramento

San Jose

Ventura

Oakland (4WIBs)

Napa

Rancho Santiago CC District

Monterey (Monterey County Business Council)

Employment Cycle

1 Job ProfilingOver 17,000 Jobs

Profiled. Determines the levels of skill

necessary to learn a job

2 National Career Readiness

Certificate Skill Assessments.

Measures an individuals skill

level

3 Training22,000 pages of

electronic instruction

4 Your Company Hires highly

skilled workers

Listening (L)

Reading for Information (RI)*

Writing (W)

Business Writing (BW)

Applied Mathematics (AM)*

Applied Technology (AT)

Locating Information (LI)*

Observation (O)

Teamwork (TW)

Performance

Talent

Fit

Communication Skills:

Problem-SolvingSkills:

Soft Skills:

* Three core tests to qualify you for a Certificate

WorkKeys Includes:

Sample Certificate Front

Sample Certificate Back

•Lowest out of the 3 Test Scores Determines your Certificate Level

Certificate LevelSkills for %

of JobsBronze 3 35%Silver 4 65%Gold 5 90%

Platinum 6 97%

What Skill Levels are Needed

The WorkKeys Solution

Help Find and Keep Qualified EmployeesMake Best Promotion DecisionsReduce Turnover by up to 84%Decrease Overtime Hours by 95%Strengthen your Succession PlanExperience a 244% ROI on training dollars

Sources from www.workkeys.com

Agriculture Crop Manager

AMLI

RI

2

1

0

3

4

5

5 55

Skill Gap

Assessment Scores

Required Skill Levels

AM- Applied MathematicsLI- Locating InformationRI- Reading for Information

WIN Overview

WIN OverviewLevel 1 preferred curriculum provider for WorkKeys, 9 career-oriented skill & proficiency areas, 24/7 from any location with internet access, provide portable credentials, recognized nationwide, occupational profiles that provide a method for comparing skills assessments to skills required for real-world jobs, for-profit companies, and more

WIN developed - 1996; KT - 1994. Currently WIN in nearly twice as many sites nationally.

WIN with more and better content. WIN offers 120 hours of curriculum per skill area

WIN designed by team of MS & PhD to ensure “Concept Mastery,” not just test preparation

Pre-Post Tests for every skill area.

WIN has Exclusive online Spanish for three core areas (AM, RI & LI).

WIN Overview

Shared Benefits

Employers get meaningful evidence of skills that lead to performance

Educators receive clear picture of employer expectations on skills

Individuals gain rewards for achieving precise levels of skills that lead to jobs

CCCRC Successes

CCCRC Certificates

Certificate UpdateAs of 9-10-2010

Levels Totals %One Stop-

SeasideOne Stop-

SalinasUnity Care

GroupMission

Trails ROP HartnellTurning

PointBronze 175 25% 12 114 14 24 0 11Silver 400 59% 26 312 9 36 3 14Gold 93 14% 14 69 3 5 2 0

Platinum 10 2% 1 9 0 0 0  Total 678 100% 53 504 26 65 5 22

CCCRC Work Place PartnersBianchi, Kasavan & Pope, LLP Green Vehicle

Office Max VeritasBernardus Lodge AdvantaCare

American Assets (Del Monte Center) BMWMonterey Pennisula Airport District Central Coast VNA and Hospice

RCA Enterprises Monterey Pennisula DentalCSI HR Group Community Partnership for Youth

Armansco Public Relations Clinica De SaludYork School BI Incorporated

Monterey County Business Council Pebble Beach CompanyGrower-Shipper Association of Central CA Community Hospital of Monterey PennisulaPacific Realty Associates (Crossroads Ctr) Wynn Dental Corporation

Monterey-Salinas Transit (MST) Universal StaffingAusonio Inc Career Expert & Strategist

Testimonies “As an Educator, I am so excited about having this program available to my students.  Not only

does it increase their knowledge in reading and writing, it improves their listening, teamwork and math skills as well.  It has been a pleasure seeing the students improve as they advance through the various levels of the courseware.  Not only are they enhancing their resume with the Work Keys Certification, they are ensuring their goals toward successful employment in the future! ” ~ Leslie Ochinang, Dental Careers Instructor ROP

“Although the WINN training mathematics portion was difficult for me, it made me realize how much I really did know.  I also realized what areas I needed to improve on.  This program made me feel very happy because I have improved my Portfolio by "showing off" my "Gold Certificate" which will make me stand out over other applicants!” ~ Juanita Galvez, Dental Careers Student

CCCRC BarriersNegotiating lower remediation costsInsisting on the need for Spanish (WIN)RegistrarRecruiting provider sites……costs and the need for work skills trainingEconomyEducational Silos, Individual SilosGap between High School Preparation and College and Work place expectationsRecruiting businessesGetting Job Seekers to value the certificate………include on resumesMarketingStatewide Program

CCCRC Business Model

Objectives

To improve the quality of the regional workforce and provide businesses with skilled workers that will assist them in reducing turnover, overtime pay and training cost.

To successfully implement the WorkKeys and WIN programs in the Tri County Region

To engage businesses in becoming full partners in understanding the true value of the National Career Readiness Certificate and to get businesses to recognize, recommend and require the National Career Readiness Certificate.

Target Market

Educational InstitutionsSmall and Large Businesses and common to the tri-county areaSmall and Large Businesses within each of the Monterey, San Benito and Santa Cruz Counties

Plan Overview Implementation in Central Coast Region

Identify WorkKeys assessment sites to issue National Career Readiness Certificates ($100 one time set up fee)

Identify who will resume responsibility to administer the program

Establish goal to provide ½ day assessment at least one site, daily, at varied sites, with requirement to report totals to CCCRC weekly.

Figuring out who your proctors will be at the site A proctor’s duties would be to proctor/ administer the assessment tests and distribute the certificates

As an alternative, CCCRC will provide an administrator at proctor sites $150/half day if CCCRC provides proctors

Tie-in with the CCCRC ACT RegiSTAR system currently in place for certificate distribution

Agree to provide core test at $50$20 is retained by site to re-coop cost$15 is to cover charge of the three tests$7.50 is for the certificate$7.50 is for CCCRC’s overhead

CCCRC will provide up to 2 free training sessions for each WorkKeys Assessment sites

Set a certificate goal by site and by county

Plan Overview (continued)

Identify WIN training sites

Commit funding for WIN sites for a 3year license

CCCRC will provide up to 2 free training sessions for each WIN sites

Recommend each site establish an annual fee for usage of the WIN program, unless costs are covered by grants.

$50/year for the usage of the WIN program$25/semester for the usage of the WIN program

Establish regional marketing program to business

Marketing Strategies

Promotional Marketing Opportunities

Quarterly Newsletter (to include implementation updates, sharing national, regional and local successes, etc.)

Email Blast (to our partner sites with an update of certificates and business sign ups)

Potential Site Presentations (CCCRC will be available to assist in any potential site presentations)

One-on-One Business Presentations (CCCRC will be available to assist in any one-on-one business presentations)

Breakfast/Luncheon- conduct presentations to businesses through a breakfast/luncheon

CCCRC Regional Website

Marketing MaterialsBusiness Prospects Packets:

WorkKeys BrochureWIN BrochureCCCRC BrochureBusiness Cards

New Business Partner’s Packets:Packet Includes:

Sample Certificate Skills required to obtain each National Career Readiness Certificate“How to Verify a Certificate #”“How can a Business utilize WorkKeys?”Cost SheetList of assessment sites with contact information

WorkKeys Decal- “We Accept WorkKeys Career Readiness Certificate”Business Cards

What we ask of Employers

Recognize the National Career Readiness Certificate (NCRC) as validation of workplace skills

Recommend a certificate

Request of job applicants: “Do you have a National Career Readiness Certificate?”

Require a certificate

Release the use of your name as a NCRC workplace

Goals

In order for this program to be successful we need to be able to reach a certain percentage of businesses within the first year. We have

the break down for the region and our goal in getting businesses to sign up as partners/supporters of the program.

Business’s reached by the end of the yearMonterey- 75San Benito- Santa Cruz-

Certificates issued by the end of the year

Monterey- 800San BenitoSanta Cruz

South Central RegionEmployers asking for this program!

“There are 5,000 jobs opening in healthcare but we need the basic skills for potential hires” ~ John Bibby from WIB Ventura County Presentation MMM 9-8-2010

“Not having a ready, reliable, local talent pool is costing us money and productivity. Even with high unemployment, it’s hard to find qualified applicants” ~ WIB Ventura County Presentation, MMM 9-8-2010

For More Information

Please Contact:

Samantha HarrisonProgram Manager- CCCRC

Phone: (831) 262-1347Email: Sharrison@mcbc.biz

www.WorkKeys.com

www.W-Win.com