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SOUND MAGAZINE FOR MARCH

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  • One name has topped the tips for 2011 issued by practically every media outlet in the land, from

    MTV to the BBC and even, yes, Time Out. To be honest, none of us was really sticking our neck out

    there. Jessie J has already written one international chart smash (Miley Cyruss Party in the USA,

    intended as ironic anthem for herself), has like a zillion YouTube hits for her many live clips and,

    crucially, she can sing her arse off, and probably yours too. Jessie is also the first artist to benefit

    from a new label strategy, whereby singles are released to radio and Joe/Joetta Public at the

    same time, encouraging word of mouth marketing and hopefully, touch wood with crossed

    fingers, eliminating the scourge of piracy forever (ha! in your face, Somalia!).

    In the meantime, Jessie is busying herself with a gig at Koko as part of MTV Brand New for 2011

    series, almost certainly the last time youll catch her in such relatively intimate surroundings.

    So, youve been voted the one most likely to succeed by everyone in the world how does that

    feel?

    Im torn straight down the middle. Half of mes like, Oh my God, pressure.com, and the other

    half of mes like, I can do this this is why Ive been working my arse off for seven years, so I can

    be like, Come on, lets get messy and lets do it. But I didnt expect it to be so crazy, to be

    honest with you. I never expected to win awards or be the next one after, like Amy, Adele, Ellie.

    Its very overwhelming.

    It must be strange making the jump from singer-songwriter to pop star

    Totally, you dont go to pop star school to learn how to be a pop star, or how to be papped, or

    what to do when a fan attacks you in Westfield, you just have to get on with it. And thats the

    kind of thing people think, you know, that if you sign up to be a singer-songwriter you know how

    to deal with people setting up hate websites, or people being obsessed with you and crying

    when you touch them, but you dont, and you just have to deal with. And thats big its like, Im

    22 and Im from Essex, this is really odd! But Im loving it, now I get to wear Vivienne Westwood

    clothes for a day and then give em back!

  • Youve had some pretty scary health problems. Did they give your songwriting a different

    perspective?

    Oh definitely. I think whats happened to me with my health in the past four years ago I had a

    minor stroke it made me realise that you cant guarantee life every day. However old you are,

    however much you love life, however happy you are, how healthy you are, it doesnt matter.

    Nothings guaranteed. And I think it made me want to take that risk to expose myself as me and

    not as a version of myself. I dont become Jessie J. I might put a nicer pair of heels on and a

    cooler outfit, but Im still that naughty girl who likes a slice of cheesecake on my day off.

    Youre also quite clean living for a 22-year-old pop star

    Music is my drug and the only drug Ill ever want. The clean living thing is a bit drastic I wont

    say Ill never have a glass of Champagne to say well done for the Brit award or whatever. Im not

    someone whos anti, I just cant depend on it. Alcohol and drugs dont give me the confidence

    to be who I am and thats why I really wanna embrace being a role model, I want to show young

    people that you can be who you are with purity, you dont have to kind of infect it with a double

    shot of G&T or a spliff. Its just part of the role I have to play now, Which Ive always played, to be

    honest ask my girlfriends, theyll all tell you Ill have half a shandy and Im done!

    Yeah, you seem hyper enough without any assistance

    Can you imagine me with alcohol? Not a good look, is it? A Lucozade is enough for me. Im

    irritating enough without it all.

    Youve given your fans a chance to see your wild side through your internet show, Dare Jessie

    J

  • Dare Jessie J was always my little plan to be

    able to do stuff a 22-yearold would do while

    Im living my dayto- day life. Sometimes I have

    to remind myself: chill out, have a Nandos,

    put your feet up and watch comedy. And

    Dare Jessie J was just a chance for me to

    act like a kid in this crazy whirlwind of my life

    right now. I am a dork in disguise, I love doing

    stupid stuff. Humour is a big part of my life my

    dads a social worker, and hes always said

    that laughter is the best therapy. So humours

    a massive part of me and Dare Jessie J is a

    good way for people to get to know me.

    You got your first big break when Chris Browns

    manager spotted you singing on YouTube

    and booked you to support him for six dates

    how important is it for you to be known for

    your vocal abilities?

    For me, there shouldnt be anyone who cant

    do it live. Ever since I was a kid, I was taught

    that you have to be good at what you do. If

    youre a masseuse, you should know what to

    do to make someones back feel better. If

    youre a singer you should be able to sing live.

    In the last four or five years Ive been working

    on my vocal, because if its not amazing,

    people will say its crap. Because thats my

    job. I should be good at what I do. But I love

    singing live. Nothing beats the feeling of going

    out on stage and going, I can really sing.

  • The name Mayday Parade is a peculiar, whats story behind the name?

    Well you know I always wished that I had a better answer for this question, its one of those

    questions that we do get asked and I always wish that I could say something really interesting

    about it but really its just that we needed a name, obviously. I think Jake, our drummer, liked the

    word mayday and Alex thought Mayday Parade and we thought yeah, that works and so that

    kind of is the story. We recorded our first two songs, we wrote Three Cheers For Five Years and

    When I Get Home Your So Dead, and we didnt have a name yet. We needed one to put the

    songs on myspace and get the ball rolling and as a last minute thing to just pick a name and Alex

    said Mayday Parade and that was it done, and we put it up.

    That is unique in this day and age in its own way because so many bands take so much time to

    concentrate on a name.

    Yeah, I do appreciate it when a band name has a lot of meaning to it, thats cool to me but

    youve got bands like The Red Jumpsuit Apparatus. I dont know how they got their band name

    but the band name doesnt really matter that much to me.

    Your last album was released in 2009, how do you feel its has done looking back on it a year

    later?

    I think its done really well, its a tough thing doing a sophomore album. A sophomore album is a

    big deal for any band because there is a lot more pressure there whereas your first album,

    obviously its a big deal still but nobody knows who you are before that so you dont have a bar

    thats set that you have to meet this expectation. With the second album that is the case, that is

    exactly the case. So we were kind of nervous going in to it but you cant worry too much about it,

    we just did the best that we could and wrote the best songs that we could. We are all very proud

    of it, its done really well and the response over here and in the U.S has been great. Obviously

    there are some people that like the old stuff better but I think on a whole its been ultimately

    good.

    Do you feel like you reached that bar that you set with the first album and pushed past it?

    I think so, personally yes, I love all the stuff that we have done in the past. I love the E.P and I love

    A Lesson In Romantics but I really feel like the songs are the best on Anywhere But Here.

  • Do you feel the band has altered at all between the two albums?

    Yes, Mostly I would say because we dont have a sixth member anymore. We dont do as much

    of the back and forth singing thing which was kind of a big thing for us. Honestly Im not even sure

    whether or not I even like that, I do in a way kind of like it and I do kind of miss the double vocals

    and the back and fourth singing style. We might try to touch on that and do a little bit more of

    that in the future but I dont really know for sure yet. Other than that I would say its still the same

    band with the same type of songs and the same feelings and emotions.

    Referring back to the band not having its sixth member anymore (Jason Lancaster), do you feel

    that it had a negative impact with the fans?

    Yeah definitely, I mean Jason was a big part of the band and thats kind of what happens when

    you lose a member, it definitely impacts the fans. There is nothing you can really do about it

    though and all you can do is keep on moving on. It just wasnt meant to be with us and Jason

    and it didnt really work the way it was. We have been a band now without him for a while longer

    than we were a band with him so this is who we are.

    Sorry for bringing it up (in a joking tone)

    Ha ha I understand where your coming from.

    Going back to what is said on the net, a lot of forums hold hope that Jason will return to Mayday

    Parade , what is your view on that?

    I would say thats never going to happen. One thing I will say, not to give anyone false hope, is

    that I never thought I would see the day that John Nolan got back together with Taking Back

    Sunday and apparently that just happened. It could just be rumours but I have