the daily telegrapha global & immersive experience

Cover property located in: Por ters , Barbados

celebratingthe

World’smost

extraordinaryplaces

since 1855, the Daily Telegraph has been serving the United Kingdom and the World. as a recent recipient of the “national newspaper of the year” award, its website, telegraph.co.uk, was the United Kingdom’s first national newspaper online and now serves at the helm of our collaboration, whereby an estimated 7.5m visitors make this their preferred online news destination monthly.

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our collaboration’s purpose is to serve as the trusted source behind learning about the most extraordi-

nary places to live in the world.

“WorlD’s MosT ExTraorDinary PlacEs To livE” MicrosiTE the collaboration that exists between our two brands is the culmination of an exclusive and dedicated microsite. Using the vanity Url www.telegraph.co.uk/sothebysrealty, this destination features key content such as:1. articles on specific themes and/or topics that appeal to

our combined target audience2. fixed ad unit features3. an interactive map plotting the market areas we serve4. dynamic video integration5. picture gallery carousel6. links to sothebysrealty.com

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designed to deliver over an amazing 167M media impressions throughout 2013, a variety of rotational banner ads rotate targeting the following: ▸ ads on wine channel showcasing houses with cellars or wine rooms ▸ ads on food channel showcasing houses with great kitchens ▸ ads on golf channel showcasing houses on golf courses ▸ ads on racing channel showcasing houses with large garages ▸ ads on gardening channel showcasing houses with great gardens ▸ ads on property channel ▸ additional run of site ad placements designed to appeal to an international audience

in addition to our effective and targeted banner ad campaign, the exclUsive sponsorship of the “World’s most extraordinary places to live” microsite features market overviews supplied by members of the Sotheby’s International Realty network, creating viral interest and appeal for consumers who are actively searching for real estate.

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a TargETED oPPorTuniTy WiThouT Equal the “World’s most extraordinary places to live” microsite…one facet of our brand’s 2013 worldwide media plan that is truly a global and immersive experience whereby the goal of delivering targeted leads for the listings represented by our network is evergreen.

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Key international marKets

REGION

TOTAL UNIQUE VISITORS

TOTAL VISITS

TOTAL PAGES

VIEWED

United Kingdom 171,293.60 419,669 92,836,042

United states 125,447.20 348,743 6,261,301

canada 106,958.40 229,961 1,596,689

australia 71,928.00 216,503 1,220,326

india 61,129.60 188,279 501,816

new Zealand 59,896.80 191,670 479,007

ireland 53,064.80 167,154 479,007

netherlands 42,842.40 128,099 307,933

France 38,597.60 122,740 809,749

philippines 36,503.20 122,651 171,074

south africa 33,980.80 94,467 330,743

germany 29,326.40 86,513 467,602

malaysia 27,984.80 85,074 205,289

european Union 27,964.00 74,105 1,334,376

brazil 26,478.40 79,700 125,454

spain 23,200.00 90,480 456,197

top Us marKets

REGION

TOTAL UNIQUE VISITORS

TOTAL VISITS

TOTAL PAGES

VIEWED

new york 171,294 491,613 713,162

san Fran - oak - sJ 125,447 380,105 376,304

los angeles 106,958 317,666 356,268

Wash dc 71,928 251,748 290,524

chicago 61,130 209,675 215,389

boston 59,897 188,076 217,267

philadelphia 53,065 175,114 183,456

seattle -tacoma 42,842 123,815 154,654

atlanta 38,598 116,179 128,983

dallas - Ft.Worth 36,503 109,875 127,104

houston 33,981 117,234 167,803

minneapolis - st. pl 29,326 92,965 91,415

phoenix 27,985 80,876 95,172

denver 27,964 84,172 102,059

detroit 26,478 76,523 83,901

tampa - st p 23,200 88,160 93,293

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© MMXIII Sotheby’s International Realty Affiliates LLC. All Rights Reserved. Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affiliates LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Office Is Independently Owned And Operated.