some like it mobile - the new motion picture: how mobile devices are revolutionizing consumer...
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DESCRIPTIONQualvu CEO & Founder John Williamson was a keynoter at the Marketing Research and Intelligence Association (MRIA) Digital Conference on Thursday, November 17. John’s subject was “The New Motion Picture: How Mobile Devices Are Revolutionizing Consumer Research.” He was joined by a panel of distinguished research pros including Edward Paul Johnson, Director of Analytics at ASE; Miles Wright, Director of Mobile Research at SSI; Lenny Murphy of Brandscan360.com; and Leslie Townsend of Kinesis Survey Technologies. Together, they delved into such questions as: Is mobility research “client approved”? What do the clients think?Are we turning into research voyeurs? Webcams everywhere 24 /7?Does mobility break down the traditional qual quant barrier? Can we work together now?Surveys are now shorter but are they more engaging?Is mobility research world simply an app?How do we analyse all the videos?Does anyone care about validity and reliability anymore?The mobile Landscape – Who is using what and when and why and whereWhat do case Studies reveal so far?What innovative methods are being used? (QR codes, video capture, webcams)How far can we go with mobile research? Where is the future?
- 1. The New Motion Picture:How Mobile Devices AreRevolutionizing Consumer Research Presented by John Williamson CEO & Founder, Qualvu
2. About Qualvu Advanced solution for qualitative research proprietary platform design.collect.deliver.share. greatly streamlines process via web-based software video-based self-driven ethnographies (attitudinal & behavioral) goal: better data, process, analysis, and decisions 3. Mobile:How far can we go?Unlimited upside;Today its about overcomingthe obstacles. 4. The Upside Faster and more accurate data Instant access to billions of consumers Higher consumer engagement Least intrusive and most flexible way to capture the moment Better business value 5. But with any treasure huntTo those who conquer the obstaclescome the spoils 6. So How Do We Get There? 7. The Consumer App Today. Technology addresses the issue of connecting withconsumers on the go Innovation for innovations sake doesnt create realThe Obstacleresearch value clue: How do we instantly empower this emerging tidal wave of mobileconsumers? What are the key elements in a mobile platform that creates real research value? answer:The Solution enable individualized or group follow-up and probing enable individualized or group follow-up and probing create interaction and conversation among survey create interaction and conversation among survey participantsparticipants allow participants to view and react to other allow participants to view and react to other participants video responsesparticipants video responses direct questions to the entire group or just selected direct questions to the entire group or just selected membersmembers leverage social mediasocial media dynamics through a mobile blog platform that leverage dynamics through a mobileblog platform that prolongs participant engagement in in a studyprolongs participant engagementa study 8. Our first stop: The Consumer Today. Technology addresses the issue of connecting withconsumers on the go Innovation for innovations sake doesnt create realThe Obstacleresearch value clue: How do we instantly empower this emerging tidal wave of mobileconsumers? What are the key elements in a mobile platform that creates real research value? answer:The Challenge enable individualized or group follow-up and probingWe need an app! create interaction and conversation among surveyparticipantsThe Qualvu Solution allow participants to view and react to otherparticipants video responses for any smartphone or tablet platform Free mobile app direct questions to the entire group or just selected Push-button video exchange built for researchmembers leverage social media dynamics sharingmobile Full multi-media through a photos, texting and even integrated surveysblog platform that prolongs participant engagement ina study Integrated PayPal incentives and reward points Social media-powered participant collaboration 9. Next Obstacle: Recruiting for Mobile The Obstacle Incidence and engagement to ANY screening criteria The Challenge Global panels and integrated recruiting The Qualvu Solution Instant access to the worlds largest mobile-enabled panel Integration with the worlds leading qualitative sample providers Accelerating growth via Affiliate Program Easier every day: 327.6 million active phones, tablets and laptops on cellular networks in the U.S. 10. Challenge: Tool or Methodology? The Obstacle Cool tech and promise, but how integrated and streamlined is actual execution? The Challenge Finding a turnkey advanced solution The Qualvu Solution Built from the ground up by Internet entrepreneurs Fused with intense respect for Qualitative Research End-to-end, streamlined technology that elevates great people and their expertise 11. Next up: What to do with all that video? The Obstacle Its collected, but now facing a mountain of mobile video data The Challenge How to easily turn that data into meaningful intelligence and reporting? The Qualvu Solution Instantly organized via linear collection All data types Highlight reels with mouseclicks Searchable video Interactive Transcripts 12. How to make strategic decisions? The Obstacle Mobile video data is organized, but how to align it with strategic objectives? The Challenge Accurate and actionable reports The Qualvu Solution Advanced qualitative coding enables fast analysis Coding qualitative data for rigor and accuracy Mobile phone output turns into video reports 13. Will anybody notice? The Obstacle Stakeholders too far from the research, new insights arent syndicated swiftly to effect change. The Challenge Empowering researchers to become thought leaders impacting forward strategy Qualvu Solution Push-button digital sharing Social media-based invites Quickly syndicated mobile video reports to smartphone and tablets 14. No Longer just a Treasure Hunt Empower your consumers and business alike Access a diverse mobile-enabled panel 24/7 Secure faster and more truthful insights through a turnkey solution Gain whole new levels of accuracy in decision making 15. Ask Yourself! Why am I not using the promise of Mobile right now? How can I use mobile technology to change my paradigm for qualitative research? How can I use Mobile-powered research to meet my most important audiences on their own terms?