solving the worlds problems with ecommerce

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Solving the World’s Problems with D2C and B2B eCommerce (or at least your customers!)

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Presentation to the Cincinnati AMA B2B SIG. May10, 2012

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Page 1: Solving the Worlds Problems with eCommerce

Solving the World’s Problems with D2C and B2B eCommerce(or at least your customers!) 

Page 2: Solving the Worlds Problems with eCommerce

Chris ReighleyDirector of eCommerce

@chrisreighley

Page 3: Solving the Worlds Problems with eCommerce

Situation

• D2C: Traditional branded manufacture, channel distribution and limited interaction with consumers.

• B2B: Acquired brands whose main retailers are small specialty retailers.

Page 4: Solving the Worlds Problems with eCommerce
Page 5: Solving the Worlds Problems with eCommerce

eBusiness Ecosystem

Goals of the Ecosystem• Flexible• Fits into our ERP

Systems• Scalable

– Sales volume– Globally

• Nimble

Page 6: Solving the Worlds Problems with eCommerce
Page 7: Solving the Worlds Problems with eCommerce

Customer Experience

Page 8: Solving the Worlds Problems with eCommerce

What Makes a Difference

Page 9: Solving the Worlds Problems with eCommerce

Priorities

Page 10: Solving the Worlds Problems with eCommerce
Page 11: Solving the Worlds Problems with eCommerce

Project Objectives

1. To provide an efficient B2B online ordering platform targeted at customers who do not use EDI for order processing with the goal of scalable growth.

2. To establish an online communication system with targeted customer to provide digital content and promote repeat ordering.

Page 12: Solving the Worlds Problems with eCommerce

Concept

• The Web platform will mirrors the look and feel of the D2C website, using brand as the primary navigation with merchandizing that mirrors the current brand merchandizing and selling catalogs. We will create a D2C experience for B2B Customers.

Page 13: Solving the Worlds Problems with eCommerce

Empower the Retailer

Page 14: Solving the Worlds Problems with eCommerce

What we will focus on next for B2B

• Mobile ordering will be key• Social for B2B – LinkedIn Approach• Content syndication• D2C marketing tactics for B2B

Page 15: Solving the Worlds Problems with eCommerce

Chris ReighleyDirector of eCommerce

@chrisreighley