solving the employee engagement problem

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Solving the Employee Engagement Problem Martyn Barnett – Managing Director, RMG Networks Ltd. 6 th July, 2017

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Page 1: Solving the Employee Engagement Problem

Solving the Employee Engagement ProblemMartyn Barnett – Managing Director, RMG Networks Ltd.6th July, 2017

Page 2: Solving the Employee Engagement Problem

Welcome to theEmployee Experience Era

Page 3: Solving the Employee Engagement Problem

Going forward…(organisations) are absolutely going to focus

on the physical environment, the technical environment and

the cultural environment. This is the winning formula for

creating and designing employee experiences…Organisations that invest in employee

experience are more productive, valuable, attractive, innovative, profitable … than those who don't. These

"Experiential Organisations" crush the competition in every

metric.

JACOB MORGAN, Forbes

Page 4: Solving the Employee Engagement Problem

What Does aPoor EmployeeExperienceLook Like?

Page 5: Solving the Employee Engagement Problem

17%* 57%* 26%*

SOURCES: : Gallup Survey 2013, Gallup Q12® Meta-Analysis Report, Quora consulting report 2016, office for national statistics and OECD, Source office for national statistics

Poor employee experience manifests itself as disengagement

Page 6: Solving the Employee Engagement Problem

Businesses face a constant battle on multiple fronts to succeed

Political and economic uncertaintyLack of EngagementDisruptive InfluencesWorkforces struggling with thework-life balance

The impact of the iGenerationThe power of social media in makingor breaking reputations

Page 7: Solving the Employee Engagement Problem

IS THERE MUCHAT STAKE?

Page 8: Solving the Employee Engagement Problem

YES THERE IS!

Page 9: Solving the Employee Engagement Problem

SOURCES: : Gallup Survey 2013, Gallup Q12® Meta-Analysis Report, Quora consulting report 2016, office for national statistics and OECD, Source office for national statistics

Companies with engaged employees

21% 10%

Highercustomer loyalty

Moreprofitable

Better service andproductivity

21% 147%

Higher earnings per share

Page 10: Solving the Employee Engagement Problem

SOURCES: : Gallup Survey 2013, Gallup Q12® Meta-Analysis Report, Quora consulting report 2016, office for national statistics and OECD, Source office for national statistics

70%of business

transformationefforts fail due to lack

of engagement

Page 11: Solving the Employee Engagement Problem

KEY STEPS TO IMPROVE THE EMPLOYEE EXPERIENCE FOR A MORE ENGAGED WORKFORCE

01 02 03 04 05STRATEGY TRANSLATE ALIGN LISTEN SHARE INSIGHT

06

Page 12: Solving the Employee Engagement Problem

STRATEGY

01TRANSLATE

02ALIGN

03LISTEN

04SHARE

05INSIGHT

06

KEY STEPS TO IMPROVE THE EMPLOYEE EXPERIENCE FOR A MORE ENGAGED WORKFORCE

What are our GOALS?What are our VALUES?

What are our BELIEFS?What is our POSITION?

Page 13: Solving the Employee Engagement Problem

STRATEGY

01TRANSLATE

02ALIGN

03LISTEN

04SHARE

05INSIGHT

06

KEY STEPS TO IMPROVE THE EMPLOYEE EXPERIENCE FOR A MORE ENGAGED WORKFORCE

WHY are we here?Why is this RELEVANT?

Why ME?What is the CONTEXT?

Page 14: Solving the Employee Engagement Problem

STRATEGY

01TRANSLATE

02ALIGN

03LISTEN

04SHARE

05INSIGHT

06

KEY STEPS TO IMPROVE THE EMPLOYEE EXPERIENCE FOR A MORE ENGAGED WORKFORCE

HOW will we do this?What is the PLAN?

What is my ROLE?What is everyone else DOING?

Page 15: Solving the Employee Engagement Problem

STRATEGY

01TRANSLATE

02ALIGN

03LISTEN

04SHARE

05INSIGHT

06

KEY STEPS TO IMPROVE THE EMPLOYEE EXPERIENCE FOR A MORE ENGAGED WORKFORCE

AccommodateFEEDBACK

EmployeeEMPOWERMENT

BuildTRUST

Page 16: Solving the Employee Engagement Problem

STRATEGY

01TRANSLATE

02ALIGN

03LISTEN

04SHARE

05INSIGHT

06

KEY STEPS TO IMPROVE THE EMPLOYEE EXPERIENCE FOR A MORE ENGAGED WORKFORCE

CELEBRATE SuccessRECOGNISE Contribution

PEER RecognitionEXTERNAL Interests

Page 17: Solving the Employee Engagement Problem

STRATEGY

01TRANSLATE

02ALIGN

03LISTEN

04SHARE

05INSIGHT

06

KEY STEPS TO IMPROVE THE EMPLOYEE EXPERIENCE FOR A MORE ENGAGED WORKFORCE

MY PerformanceDEPARTMENT Performance

COMPANY performanceEmpower PRODUCTIVITY

Page 18: Solving the Employee Engagement Problem

01 02 03 04 05 06INTERNAL

COMMUNICATIONS

COMMON FACTORS ACROSS THESE STEPS

STRATEGY TRANSLATE ALIGN LISTEN SHARE INSIGHT

Page 19: Solving the Employee Engagement Problem

• Growing challenge in ‘reaching’ all employees• Desire for real-time / updated information• Greater value resulting from personalised and

segmented content• Delivering performance metrics to drive employee

behaviour and productivity• Challenges to relate to Millennials, and Generation-Z

• Greater demand for video• Greater demand for employee interactivity & EGC• Mobile is mandatory

INTERNAL COMMUNICATION TRENDS

Page 20: Solving the Employee Engagement Problem

Inbox overload

Unengaging delivery

Easy to ignore

Competes with spam messages

Hard to reach employees

EMAIL CLUTTER

Under utilised or not easily / regularly accessed

Lack of personal messaging

‘Pull’ approach to content

Usage varies

INTRANETS UNDERUTILISED

Location Dependent

Difficult to reach remote employees

Too often just a cascade of corporate messaging

Often lacking strategy

COMMUNICATION STRATEGY

CHALLENGES IN ACHIEVEINGEFFECTIVE INTERNAL COMMUNICATIONS

Page 21: Solving the Employee Engagement Problem

WHAT DOESEFFECTIVE INTERNALCOMMUNICATIONSLOOK LIKE?

EMPLOYEE EXPERIENCE

CULTURE

PEOPLE

SYSTEMS

PROCESSES

EMPOWER

GOALS

VISION

BELIEF

Page 22: Solving the Employee Engagement Problem

Strategies Techniques

Reach all employees • Go beyond email, Intranet and digital signs• Push content to desktop and mobile devices

Provide information personalised to me • Segment employee groups• Customise content to each target group

Include performance data of vital interest to me • Departmental / team metrics• Personal metrics

Deliver real-time communications • Device of employee “choice”• Interrupt (instant messaging)

Make content “king” • Frequent (rich & relevant) content updates• Liberal use of video (10X – 20X from today)

Solicit input and provide feedback • Broad use of surveys and assessments• Deliver response / actions• Integrate Social Media and EGC

Measure and optimise message impact • Assess and learn from past• Use analytics to monitor consumption

WHAT SHOULD BE CONSIDERED IN MY INTERNAL COMMUNICATION STRATEGY?

Page 23: Solving the Employee Engagement Problem

REACH CONNECT INCLUDE INFLUENCE EMPOWER

Interact at the right locations & moments

following your audience’s

preferences / journey

Create meaningful, immersive &

impactful interactions and connect with

employees

Keep control over which content gets published and to whom across all

levels of the business

The right mix of content presented in

the right way throughout all

connection points

Provide decision influencing

information to your employees alongside

relevant content

Page 24: Solving the Employee Engagement Problem

RELEVANT CONTENT GETS EMPLOYEES

ENGAGED

Page 25: Solving the Employee Engagement Problem

INSIGHTFUL CONTENT GETS THEM

THINKING

Page 26: Solving the Employee Engagement Problem

PERFORMANCE METRICS INSPIRE

ACTION

Page 27: Solving the Employee Engagement Problem

MULTI-PLATFORM TECHNOLOGY REACHES

ANYWHERE

Page 28: Solving the Employee Engagement Problem

EMPLOYEE DELIVERED CONTENT BUILDS

LOYALTY

Page 29: Solving the Employee Engagement Problem

GAMIFICATION DRIVES

PERFORMANCE

Page 30: Solving the Employee Engagement Problem

PERFORMANCELOYALTY AND DRIVESANYWHERE, BUILDS

ACTION IN LOCATIONSTHINKING AND TAKINGENGAGED EMPLOYEES

Page 31: Solving the Employee Engagement Problem

That is theEmployee Experience

Page 32: Solving the Employee Engagement Problem

RMG VISUALISATION – MULTI-PLATFORM APPROACH

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Page 34: Solving the Employee Engagement Problem

Thank You