Solving business problems

3seven9.com

providing design, development and digital services that create engaging

brands and increase sales.

3seven9 are an award winning Marketing and Technology agency

We solve your business problems with smart technology.

Best use of Social: Aster Homes

And to have been nominated for:

Best Tech: Telstra Global

Agency Website of the Year: 3seven9.com

Recognition:

We are proud to have won:

We are proud to have been nominated for: Best use of digital techniques and technologies category

Project: Putting Thames Valley on the Map.

Recognition:

Who we work with

Team leaders

We are incredibly proud of the team who deliver your projects. Each member is committed to making the latest digital trends and solutions count for their client. Our advisory board recommends areas and ways to focus that passion effectively.

David Wood Business development

Chris Gillett Marketing services

Keith Blues Design

Alex Carver Development

What we do All of our services solve business problems; improving brand positioning, enhancing lead nurturing and increasing sales to ultimately improve your bottom line.

Intelligent websites

Content marketing

Specialised applications

Integrated marketing

Brand design

Social marketing

Under-performing websites

Maintaining customer engagement

A fragmented and increasingly mobile audience

Quality content for lead nurturing

Executing an effective social media strategy

Disconnected brand across multiple media

Solving business problems Challenges / Our solutions

What we do

Intelligent websites

Increase lead conversion and site performance with an intelligent, effective online presence.

We build websites using enterprise grade CMS’s, which we customise and deploy efficiently for businesses that require a high complexity website, with a high volume and variety of content, and a large number of users.

Benefits Rich, engaging, interactive user journeys

Custom interaction with social outposts

External systems integration (DMS, CRM)

Aligned and supporting your sales cycle

Lead gen and nurturing capabilities

Responsive design for every device

Manage high content, high value messaging

Misaligned to sales cycle

Missed opportunities with mobile device market

Lack of automated marketing facilities

Little integration with social presence

Minimal reporting on site effectiveness

Static, dated with little steer for progression

Only 19% of businesses rated their website proficient at driving sales*

Does your website improve your business?

*Adobe Quarterly Digital Intelligence Briefing 2013

Key service components Requirements analysis (including objective, user and content profiling)

Architecture design and specification

Visual concept design

Technical development

Site deployment, management and support

Intelligent websites

Situation

Accountancy firm needed to refresh their websites to cater for increasingly mobile audience.

Process

Centred around innovation and future proofing. Built in social integration and automated triggers. High degree of responsiveness and multi site functionality.

Results

Since the website went live:

•  51% increase in traffic

•  55% return in mobile visitors

•  90% budget saving in additional site rollouts

Intelligent websites Case study: Kingston Smith

What we do

Integrated marketing

Increase your sales pipeline and lead nurturing programmes with cross channel, end-to-end marketing.

We piece together the most effective multi-channel mix of digital marketing methods and platforms to enable you to generate new leads, nurture current clients or answer the specific goal of your business requirement or campaign.

Benefits Agile creative and technical teams for accelerated campaign starts

Real-time campaign adjustments to maximise ROI

Custom integrated marketing packs

Expertise in strategy and integration

Full integrated measurement of campaign

Fragmented audience across many channels

Weak strategy and approach

Uncertainty on best combination of digital channels to use

Attribution knowledge gaps

Companies rank “management support and resources” as their top challenge to successful integrated campaigns.*

Do you know the most effective way to reach and engage your prospects?

*Econsultancy State of Integrated Marketing Report 2013

Key service components SEO

PPC

Social media

Email marketing

Video

Web design/development

Integrated marketing

Situation

US firm needed to target “IT career starters & boosters” in UK and pass the leads generated onto sales.

Process

We created a “How to get that £60K career in IT” whitepaper and interactive quiz content– then marketed that out using a variety of marketing channels.

Results

In 3 months the campaign generated:

•  +3,000 relevant site visits

•  400 completed quizzes (with a 90% completion rate)

•  >300 social conversations created

•  700 leads from whitepaper downloads

Integrated marketing Case study: CompTIA

What we do

Specialised web & mobile applications

Improve business intelligence and performance with a unique, innovative app.

Increase business intelligence and performance with a unique, innovative application.

With an understanding of cutting-edge technologies, services and frameworks that we can combine in various ways and in a modular fashion.

Benefits Rich, interactive digital experiences to increase customer understanding and engagement

Advanced client analysis and reporting

Business applications that solve issues

Digital sales toolkits and collaboration

Digital closed loop marketing applications

Poor online customer experience

Lack of engaging client content

Restricted digital sales tools

Time wasting internal business processes

Outdated, inconsistent and unconvincing marketing tools

Poor internal buy in of new initiatives

74% of businesses want to increase customer engagement*

Does your technology bring your clients closer? Key service components

Requirements analysis (including objective, user and content profiling)

Architecture design and specification

Interface design

Technical development

Application deployment, management and support

Specialised web & mobile applications

Situation Telstra needed a digital map to showcase their network capabilities

Process •  Optimise for Sales Reps iPads

and mobile devices •  Supports mobile specific

interaction (pinch/zoom) •  Plots and accesses 1,982 data

points quickly •  Intelligent load-times of map

features dependent on navigation

Results Contributed to wholesale increasing their business.

Specialised web & mobile applications Case study: Interactive sales tool | Telstra Global

What we do

Brand design

Our experience with brand redesigns and refreshes within the technology and professional services industry provides you with an identity that reflects your staff and ethos. A reflective brand will improve your market position relative to your competitors.

Enhance company identity and brand perception with a flexible, high impact marketing and brand design.

Benefits Builds greater staff loyalty and motivation

Establishes a stronger identity for your business

Reduces the time needed to market new products and services

Increases sales of your products or services

Improves market position relative to your competitors

Builds greater customer loyalty

Lack of meaning and accurate reflection

Confusing company identity

Disconnected company campaign branding

Poor alignment between internal and external brand perception

Lack of unique selling points against competitors

Poor customer communication of your brand

Why would your customers buy from you? Key service components

Brand identity

Brand strategy

Web design

Digital design

Print design

Brand design

Brand design Case study: Derivatives Risk Solutions

What we do

Content marketing

Improve efficiency and conversion rate at each stage of your buying life cycle with multi-functioning, digital content.

Benefits Video, whitepaper, datasheets, case studies, blogs, infographics

Content distribution and measurement

Content supply chain strategy and implementation

Content creation and alignment to your customer’s buying life cycle

Sales enablement content assets

Content assets aren’t connecting to your audience

Sales and marketing teams creating content in isolation

Unable to measure content effectiveness with client interaction

Content creation unstructured

79% of marketing leads never convert into sales. Lack of lead nurturing is the common cause of this poor performance*

Is your lead nurturing working?

*Marketing Sherpa

Key service components Digital content creation

Copywriting

Distribution

Content marketing

Situation The Thames Valley Chamber of Commerce needed a content led marketing platform to attract North American firms to the region.

Process •  Created an interactive Portal •  Produced interactive content maps/videos •  Introduced incentive based content

Results •  2,100 relevant visitors •  4.5 mins average duration •  20 companies established •  175 jobs created •  £6m regional investment

Content marketing Case study: Interactive content portal | TVCC

What we do

Social marketing

Increase ROI and your company’s share of voice with a strategic, measurable social approach.

We can manage a client’s social media presence, from initial strategy to ongoing engaging, monitoring and measuring. Alternatively, we can train, consult and support your staff to more efficiently and effectively use time across multi-channel platforms.

Benefits Strong, consistent presence in your market

Social competitor strategy maps

Social engagement support services

Strategic social marketing aligned to your business goals

Social audits to understand what’s important to your market

Social bid intelligence

What is the industry talking about?

What Social ROI are you returning?

How does the market really perceive you?

Where are the industry communities?

Who influences your clients?

What social strategies do your competitors use?

31% of customers post online following inadequate customer service*

What are your clients saying online?

*New Voice Media

*New Voice Media **Aberdeen Research

Key service components Social strategy

Social listening

Social management

Social monitoring

Training & consultancy

Social marketing 84% of B2B marketers use social media in some form** ü Strategic social marketing aligned to your business goals ü Social bid intelligence ü Social audits to understand what’s important to your market ü Strong, consistent presence in your market ü Social competitor strategy maps ü Social engagement support services    

*New Voice Media **Aberdeen Research

Social marketing

Situation Top 20 accountancy firm wanted social media to lift their brand, extend conversations and generate leads.

Process •  Conducted social audit to assess

10,000 conversations •  Created bespoke strategy for

Partners & marketing •  Trained users in engaging and

provided monthly support

Results (3 months) •  Went from 20th to 2nd in social

brand awareness •  Average 30% responses (double

average) •  20 leads a month generated

Social marketing Case study: Kingston Smith

Testimonials

“3seven9 managed a complex project to produce an  excellent finished product.    Great job guys!”  

Paul Britton Head of Inward Investment & Reinvestment

Thames Valley Chamber of Commerce

“3seven9  understood the complexity  of our requirements and built an intuitive  and  responsive  website that prioritises the content,  depending on how the client accesses it.”

Graeme Trigg Practice Development Manager

Kingston Smith

“With 3seven9’s approach, we have created exciting campaigns to drive our recruitment efforts much more successfully than before.”

Siobhan Cronin Engagement Manager

QA Apprenticeships

"WOW – cracking week!! Not just the leads but way you got them – the twitter ones are really good to see!”

Clare Crawford Commercial Director

Aster Group

Which business problem do you need solving? Lets talk 01344 667410 3seven9.com

Additional case studies

Situation:

Hempsons law firm needed to respond quickly to a series of NHS changes and inform their audience how this would affect them.

Process:

A series of videos were recorded that covered specific areas the NHS changes would affect. These were then promoted in their internal network and client base.

Results (3 months):

•  500+ targeted views

•  13+ hours marketing footage consumed

•  23% mobile views

Content marketing Case study: Hempsons law firm

Situation: Kingston Smith wanted to improve their thought leadership initiative by increasing traffic to blog Process •  Researched accountancy market •  Targeted SEO back linking strategy

(competitors, social book marks and internal distribution)

•  Trained partners to create engaging blog content

Results (3 months)

•  2nd for “Entrepreneurs blog UK” (78m)

•  43% increase in overall traffic

•  52% & 40% increase in referring/SEO traffic

Integrated marketing Case study: SEO marketing | Kingston Smith

Situation

IT Apprenticeship firm wished to aggressively generate leads.

Process

Socially researched messaging

Updated website to match brand rollout

Integrated Facebook and PPC advertising

Results

•  Generated 2.5k applications (cost per application £17.13)

•  9% conversion from Social Media

Integrated marketing Case study: PPC marketing | QA Apprenticeships

Situation: Bristol based Development wanted to create an active community to drive their brand and lead gen in 2013. Process: Created bespoke Facebook Page with regional Tabs Included interactive elements such as resource library, quizzes, 3rd party plug-ins, offers, galleries and events etc Drove traffic with PPC advertising Results (3 months): •  +1,100 likes on Facebook page •  Nearly 8,000 engagements on the page •  490,000 visible reaches on Facebook

within their own communities •  +300 content downloads

Integrated marketing Case study: Social lead gen | Aster Homes