solomo social summit 2015: social stories

SOCIAL STORIES

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SOCIAL STORIES

Has your business adapted to the change in:

1. Technology

1. Demographics

1. Consumer Behaviour

@MadHatterTech #SocialSummitKW

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SOCIAL STORIES


Do you know how to leverage technology and social media to amplify your messages?

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SOCIAL STORIES


Meat Pack Video

https://www.youtube.com/watch?v=SkGaFRwIs7c

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SOCIAL STORIES


Did you notice:

• 60,000 Facebook fans in 1 year

• Integrated experiences on social media and with its app to connect brand ambassadors

• Launched Hijack as a promotion to engage fans

• Innovative way to earn a discount that was an enhancement to the app

• Result: 600 customers in 1 week were “hijacked”!

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SOCIAL STORIES


Proximity and Location-Based Marketing (LBS)

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SOCIAL STORIES


Restaurants

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SOCIAL STORIES


Event Areas/ Theme Parks

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Presented by: Nicole Stuber

SOCIAL STORIES


Retailers

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SOCIAL STORIES


Sports Arenas

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SOCIAL STORIES


Concerts

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SOCIAL STORIES


Airports

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SOCIAL STORIES


How can you integrate technology with social media strategies and engage your brand ambassadors?

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SOCIAL STORIES


Why are we so connected?

https://www.youtube.com/watch?v=jottDMuLesU

https://www.youtube.com/watch?v=jottDMuLesU

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SOCIAL STORIES


Technology:

• Mobile devices are a BIG opportunity for e-commerce

• We don’t have a choice on how we DO social and mobile – The question is how WELL we do it

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SOCIAL STORIES


Demographics:

• Over 50% of the worlds population is under 30 years old

• 53% of millennials would rather lose their sense of smell than their technology

• More people own a mobile device than a toothbrush

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SOCIAL STORIES


Consumer Behaviour:

• 90% of buyers trust peer recommendations

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SOCIAL STORIES


PEOPLE ARECONNECTED

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SOCIAL STORIES


How can you develop social media strategies, campaigns, and integrate experiences to get your audiences attention

and compel them to be brand ambassadors?

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SOCIAL STORIES


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SOCIAL STORIES


Mobile:

• Mobile users constitute ½ of the world’s population, and 2 million smartphones are sold worldwide every single day

• 12 new active mobile social users are added every second, that’s 1 million per day

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SOCIAL STORIES


MOBILE MARKETINGIS ALWAYS ON

https://www.youtube.com/watch?v=l_Ei7CxXwuo

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SOCIAL STORIES


MADTAKEAWAYS

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MAD TAKEAWAYS


1. PLANAHEAD

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MAD TAKEAWAYS


2. KNOW THE TONE

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MAD TAKEAWAYS


3. THINK OUTSIDE THE BOX

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MAD TAKEWAYS


4. OFFER VALUABLECONTENT

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MAD TAKEAWAYS


5. MAKE CONTENT EASY TO SHARE

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MAD TAKEAWAYS


6. ENGAGE WITH YOUR AMBASSADORS

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MAD TAKEAWAYS


7. MAKE USE OF RELEVANT EVENTS

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MAD TAKEAWAYS


8. ADAPT TO CHANGE IN TECHNOLOGY

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MAD TAKEAWAYS


9. UNDERSTAND DEMOGRAPHICS

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MAD TAKEAWAYS


10. KNOW YOUR CONSUMER BEHAVIOUR

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SOCIAL STORIES


What relevant event is coming up next?

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SOCIAL STORIES


THE HOLIDAYS!

How can you leverage this relevant event?

What are the ways you can adapt technology?

Mad Hatter Technology

D O N ’ T B E A S T R A N G E R , K E E P I N T O U C H !

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