solgenia & interactive edge...

Solgenia & Interactive Edge Together

Enable Data Insights for Microsoft Office

Solgenia & Interactive Edge Enabling Better Business Insights through Key Data Tools

Public Web Social Media

Archives

Documents

Media Machine Log Data

Sensor Data

Data Storage

Business Apps

Using Big Data to Make

Key Business Decisions: A Practical Approach

The Idea of Big Data

Collect it in a reservoir

Have data scientists analyze it

Gather as much data as possible

The Reality of Big Data

proachIn fact, large part of

big data projects have failed

to deliver results

• R&D activity rather than

business-supported

transformation

• Projects staffed

primarily with data

scientists and techies

with little support from

business

• ~50% of big data

projects have turned

out disappointing

- IDC global survey - Hint 1: Making big data a

business project rather

than a science project

might be a better ap

No Actionable

Insights R&D instead of

business

transformation

High

expectations

without regard

to value

Focus on Tech

Not Business

*IDC global survey

Make big data a business

project instead of

a science experiment

Value is less about

the data itself and

more about how

FAST you put it to

USE

Real Time

Action

Real Time

Use

The Reality of Big Data

Most Big Data is Not Enterprise Ready

Microsoft will democratize big data analytics, allowing even non-data scientists to make sense of all the data available to them.

"One way we are doing that is with Office. Think of Office as a canvas or scaffolding from which users can access all of their data“

– Satya Nadella, Microsoft CEO

Why Microsoft for Big Data?

Back - End Front - End

1. Office is already at the core of most organization’s back-

office business processes

2. The Office users are already the Knowledge workers in your

organization

3. Office has matured with access to back-end through SQL,

Sharepoint, etc.

4. Office and Visual Studio expertise are widely available and

will allow for development of Big Data front-ends

5. Office, Office 365 and BI will ease the transition from current

BI to Big Data

Why Microsoft for Big Data Front End

Some of Our Clients

s

Interactive Edge is an award winning solutions provider to

the Consumer Goods industry. We develop software that

enables and empowers category management, sales and

marketing teams to increase productivity, enhance efficiency,

achieve consistency and deliver faster speed to insights that

drive share and grow revenue.

About Interactive Edge

Bump

Williams

Consulting

The Solution

is a Microsoft Office based presentation and reporting

solution that transforms data into actionable insights. Combining a

powerful data analysis engine with flexible, easy-to-use front end

tools, XP3 improves the quality and development speed of data

intensive Excel reports and PowerPoint Presentations.

Enable account managers to focus more on business

building activities

Change entire organization to be more category focused

Eliminate time taken to perform non-value added tasks

✓

✓

✓

20%

80%

Automating the loading, integration and display of data

allows for additional time to be devoted to the

development of insights and tactical/strategic

recommendations.

Changing the Paradigm

Strategic

Recommendations

Resulting from Insights

Charting and

Reporting

Data Organization

Data Acquisition

Data

Analysis

Strategic Recommendations

Resulting from Insights

Data Analysis

Charting and Reporting

Data Organization

Data Acquisition

Our Simple BI Success Model

Instinct Evidence Speed Value

I E S V

• What you know

• What you want to know

• Gap to Overcome

• Current Best Practices

• Future Best Practices

• Know and Address

Where questions our

customers are asking

• Is the Story Clear?

• Can the Story Be Easily

Shared with Others?

• Do Knowledge Workers

Have an Accessible

Platform to Present the

facts?

• Is the Evidence/facts

specific to the

Customer Discussion

• Easily connect to the

Right Data Sources

• Repeatability ease?

• Build faster.

• Report Distribution

Ease

• Build a “Proactive”

reputation of value

added

recommendations

• Painless Change

Management.

• Output to the Desired

Internal and Customer

needs

• Better Communication

• Better Decisions

• Stronger ROI

• Strong Customer

Relationships Are

Developed.

• Growth!

Leverage Knowledge Build Compelling Stories Outperform Competitors Grow Sales & Profitability

( )

What actions by “data smart” manufacturers yield the most impactful outcomes for

growth and efficiency?

$371 Billion Potential net value as the

“Data Dividend” over a 4 year period if companies are data smart and do a combination of the

following 4 actions:

• Bring together even as few as 3-4 data sources

• Use modern analytics to glean insights

• Surface insights in a consumable format

• Share insights

Companies that take all 4 steps have the potential to realize a

60% greater return on their data assets

Source: IDC data dividend study and survey 2014

Be Data Smart

• Create a Shopper Insights Center of Excellence, include a few strategist roles and add to the Insights team.

• Enable HQ CSD teams to create customized selling presentations to the Field Sales teams that would allow the creation of “customer ready” presentations in a more automated way.

• Empower account managers to focus on business building activities.

The Challenge

Account Managers Headquarters

Receive Static Decks

From Headquarters

For Winco

For Stater Brothers

For Food 4 Less

If responsible for other Accounts, the process is repeated

If responsible for other Categories, the process is repeated

Previous Situation

Pull Account

Specific Data

Nitro

Need to customize

for each account

XP3 Quick Picks

Intelligent Text

Intelligent Text

XP3 Quick Picks

XP3 Quick Picks

Bringing in Shopper Insights

XP3 Merge Engine

XP3 Merge Engine intelligently merges tagged slides from your library of qualitative

information into your presentations. Automatically and accurately.

Merge Tag Insert

XP3 Scorecard Example

SuperMart

Delivering Best Practice Content and Data

to Nestlé Account Managers

Step 2

Post Presentation

on Nestlé Sales

Intranet

Step 1

Create Best Practice Presentations,

Category Reviews and New Item

Presentations

Category & Shopper Development,

HQ, Category Managers, Analysts

Step 3

XP3 Presentation on Sales Intranet

already connected to the server for

customer account data

Customer Accounts

PowerPoint Presentations

Excel Reports

Step 4

Share presentations

Account Managers

Stater

Brothers

Winco

Food 4 Less

Best Practice Presentations

Category Reviews and New Item Presentations

Category & Shopper Development,

HQ, Category Managers, Analysts

XP3 Presentation Generation

Automatically generate multiple, account-specific

PowerPoint presentations and Excel reports

Account D

Account E

Account F

Account G

Account H

Account I

Account J

Account K

Account L

Account M

Account N

Account O

Account P

Account Q

Account R

Account S

Account T

Account U

Account V

Account W

Account X

Account Y

Account A

Account B

Account C

Account Managers

PowerPoint Presentations

Excel Reports

Results

• Encourages use of all available data sources and free up time

for more creative and strategic work

• Improves retailer-customer relationships by driving insights

• Empowers Shopper Insights, Category Management teams and

Business Analysts to create best practice, turn-key

presentations and reports that can be distributed and updated

across the organization and customized for every customer

• Allows HQ teams to perform higher value tasks and quickly

deliver detailed and actionable insights to the sales organization

• Sales teams are able to focus on collaborative planning and

actionable strategies across the path to purchase with the retail

customers

Salesforce Chatter

We've developed insights. Now, how do we commercialize

them across the organization and retail customers with speed?

Retailer Category Management

Knowledgeable in Category Management 2.0.

Foresights & Insights developed for shopper in 2020.

Best Practice Capabilities developed to break through at retail.

Insight Library developed.

Presentations built on real life situations.

Engine to drive Georgia-Pacific go to market strategies.

Dynamic data such as Line Reviews built in 90 seconds versus 2 weeks

using multiple databases.

Only company that can combine Static Data with Dynamic Data to build

decks with accuracy and speed.

✓

✓

✓

✓

✓

✓

✓

✓



Ca

teg

ory

Re

vie

w

P

lan

Revie

w

Insight Generation

Strategic & Tactical Planning

Initiative Development

Plan Launch

Traditional Key Points: • Definition & Role rarely change.

• Category Assessment on-going

• Scorecard on-going

• Focus more on Shoppers not Category

New

Category Information/Insights presented through a CPG Best Practice Business Process

Changed to New Not Covered Today

Category Definition

Category Role

Category Assessment

Category Scorecard

Category Strategies

Category Tactics

Plan Implementation

Agenda

• Anticipated category impact

informed by macro trend P.O.V

(Economy, Channels, Shoppers)

• Total category assessment and

strategies inclusive of national

and retailer brands

Assortment Planning

What is the true sku Contribution?

Challenger Insights

• True holding power of shelf

• Days of supply vs. space to sales

• Store level planogram and clustering capability

• Store and aisle point of view for shelf & product flows

Source(s): Progressive Grocer Magazine, AC Nielsen, CGT, and Kantar Retail

Where does most valuable shopper

fall out?

Holistic Category Planning

• Maximizing variety without duplication (True Contribution)

• Automated retailer & category segmentation integration

• Assortment strategy & scenario planning

Space Planning

Are both space & holding power

optimized?

• Collaborate with retailers in custom Insight generation to answer mutual compelling business questions

• Automated Path to Purchase Modeling through the eyes of Retailer Segmentation

• Differentiated category segmentation strategies

Are category strategies based on

full or partial P.O.Vs?

GP Category Management Capabilities

myOpportunity Assessment

mySituations

myInsights Library

myTool Box

mySales Sheets

myVideo Clips

myMerchandising

myCalendar

myPlanograms

myPlan Builder

- Identifies Retail Shopper Opportunities

- Provides a list of meeting situations

- Provides entrance to library of insights

- Provides automated sales sheets

- Provides Advertising/Research videos

- Provides displays customized to retailer

- Provides Retail calendar of events

- Provides storage for retailer planograms

- Provides a dynamic Retail Marketing Plan Format

myPRESENTATION Part 1: Business Solutions

Part 2: Tool Box

Results

Productivity & effectiveness

has tripled both internally and externally.

One Georgia-Pacific Category Manager now supports

five accounts across five categories accounts

accounts accounts

accounts

categories categories

categories categories

with Less. Do More = Clarity ≠ More Data Use an engine to produce FEWER insights, analysis, and data

Obtain the ESSENTIAL insights that will help improve business

Know the RIGHT questions to eliminate the extraneous data

Results

Solgenia & Interactive Edge Together

Bringing you the Right Tools to Enable Insights

from your Data

Q&A

See us at Booth 516