socon 2011 - being more sociable and the importance of 4170
DESCRIPTION
Copy of my presentation from the SoCon 2011 conference. 20th October 2011, ICO, London. I will be producing a blog post with more notes and thoughts on the topic on www.smilespread.co.uk - any qu's @NickoBennettTRANSCRIPT
Being more sociable and the importance of 4,170""via @NickoBennett"
steellondon.com"
Socialising Entertainment Time"
1828 Informing; giving notice; publishing notice.
2011 The promotion of goods or services for sale through impersonal media, such as radio or television Transitive verb: To expose for sale in a market
Definition of Advertising
1828 [marketing] is NOT found in the 1828 dictionary
2011 An aggregate of functions involved in moving goods
from producer to consumer
Definition of Marketing
Advertising The tool of the devil. Advertisers are in league with the devil, I tells ya!
Marketing A career in which people (normally men who have an issue with their sexuality and drive Mopeds) state the obvious and get paid a lot of money for it. They normally have catchy initials like AA or RR and spend a lot of time getting their signature to look important.
Definitions from the Urban Dictionary
Social web has turned the advertising world on its head
Everyone now has a voice Stats of social and blogs – good and bad It’s not advertising. It’s conversation. Because with social media we all share the medium.
If press was social media… When you share the same medium!you need a more inclusive strategy…!
We may share the mediumbut we are a few years behind
kickstarter.comfashionstake.comkiva.comquirky.com
Socialising Entertainment Time"
And boy, donʼt we all love a little entertainment!
Socialising Entertainment Time"
Source: Econsultancy – Internet statistics compendium
lean back time lean in time
Socialising Entertainment Time"Mind shift Big idea Planning
Shared medium Capture the imagination Share of day
Image credits. by chris erdos;
http://www.flickr.com/photos/chris-erdos/6224000363/sizes/o/in/photostream/
by TrevinC
http://www.flickr.com/photos/trevin/4271246460/sizes/o/in/photostream/
by presta
http://www.flickr.com/photos/presta/4175485032/sizes/l/in/photostream/
by an untrained eye
http://www.flickr.com/photos/an_untrained_eye/3112057786/sizes/o/in/photostream/