McDonaldization focuses on the on the argument that rationalization becomes irrationalA good example would be factory workers. Workers are assigned to a specific area doing a specific task. Process is streamlined making production making work efficient and calculable. Once workers are accustomed to the task it becomes routine and predictable. the process is guided by set program or order that workers need to follow reflects a controlled environment. the Idea of streamlining the process is to become efficient. It is both productive and counter-productive at the same time. While material productivity increases, worker productivity deacreases. People in such work conditions are often less creative, have low self-esteem, dissatisfied and are less enthusiastic at work.