#SocialMediaMarketing for Quality Lead Generation?

Most Definitely!

#SMM

2

YOUR HOSTS

#SMM

3

WE STARTED WITH A QUESTION

#SMM

4

#SMM

5

WE GOT AN ANSWER!

#SMM

6

#SMM

7

BECAUSE …

#SMM

8

#SMM

9

#SMM

11

“SOCIAL MEDIA MARKETING CAN PRODUCE GENUINE ROI, AND IT CAN GENERATE QUALIFIED LEADS AND IT CAN DRIVE ENGAGEMENT RATES. IN SHORT, IT CAN WORK.

IN FACT, IT DOES WORK.”

12

IN THIS WEBINAR, YOU’LL LEARN:

How to build and execute a successful and targeted social media campaign that:

Builds awareness

Amplifies your message

Generates qualified leads

...at a lower cost, and with better results.

All about Twitter Cards:What they are

How you create them

How you use them

#SMM

14

THE CAMPAIGN

HR Technology® Conference.

Our objective: provide unique, interesting content, and establish a multi-front presence for our brands and our product.

#SMM

15

STAGES OF THE CAMPAIGN

#SMM

PART 1 The Influencer Report:

“The campaign began with building our Influencer Report – a detailed report about the top HR influencers scheduled

to attend the event.”

18

PART 2 Live Hashtag Analysis:

“Data, as we all know, are just numbers without the human touch to contextualize them”

PART 3 Conference Social Report:

“…immediately actionable data for anyone seeking to leverage their conference experience in the aftermath of the event…”

20

TWITTER CARDS

“A Twitter Card is a piece of content that is permanently embedded in a tweet, and travels everywhere a tweet travels.”

#SMM

21

HR TECH 2014

#SMM

22

PRECISION TARGETING

“Twitter (and Twitter Cards) can solve the question of HOW to target. But you still have to know WHO to target.”

#SMM

23

LEAD GENERATION

“A Lead Generation Card is essentially a traveling registration page.”

#SMM

24

#SMM

25

COST OF A LEAD IN HR? $38

Source: Madison Logic

#SMM

26

CPL FOR OUR CAMPAIGN?

#SMM

27

CAMPAIGN ENGAGEMENT RATE:

#SMM

28

THE GOAL?

Awareness & Amplification

Leads at a lower cost

THE RESULTS!

Awareness & Amplification

Leads at a lower cost

29

MUTUALLY BENEFICIAL CONTENT

#SMM

30

THE ANSWERS YOU NEED TO SUCCEED!

A

N

S

W

E

R

UDIENCE: Who are they?

EED: What do they need?

ERVE: How can you serve them?

HAT: Will you provide for them?

NGAGEMENT: How is engagement measured?

OI: What is the return?

#SMM

31

OUR ANSWERS:

A

N

S

W

E

R

UDIENCE: Who are they?HRTech participants

EED: What do they need?Actionable business intelligence to ensure conference

ROIERVE: How can you serve them?

Aggregating and analyzing data

HAT: Will you provide for them?Reports

NGAGEMENT: How is engagement measured?Downloads and leads

OI: What is the return?Brand awareness & audience engagement | Leads for

less

#SMM

32

QUESTIONS?

33

Enter into the comments section if you would like to win a

consultation with Christopher

SPECIAL OFFER FOR YOU

#SMM

34

To download our case study:http://www.fishervista.com/twitter-card-casestudy/

THANK YOU FOR JOINING US

#SMM