socializing luxury brands: digital marketing predicitons & strategies for prestige brands
Post on 17-Oct-2014
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DESCRIPTION
A 5 minute Film 436 presentation on socializing luxury brands, outlining the 5 predictions of the L2 Think Tank as well as providing examples of ditigal marketing and e-commerce strategies used by luxury brands such as Burberry, Gucci and Dolce & Gabbana.TRANSCRIPT
Socializing Luxury Brands
Digital Marketing Predictions & Strategies for
Prestige Brands
Image via L2
Mobile and iPad Commerce will Triple in 2012
Image via rainbowsinthesky.tumblr [weheartit]
Facebook will Begin to Show ROI
(Return on Investment)
Image via Arianna Stella [pinterest]
Burberry used F-Commerce to
launch their new perfume
Burberry Body. This allowed for consumers to shop for the
scent right on the social media
page
Tumblr, Instagram & Pinterest are Words You’ll Hear More of
Image via wendyslookbook.com [pinterest]
E-Commerce in China will be Prestige Brands’ Biggest Opportunity Within Five Years.
Image via [flickr]
Image via Forbes
We Have Seen the Enemy and it is Not Who You Think
it is
Image via Jennifer [Pinterest]
Image via Julia Eskins
“There was not a week this year where
Burberry did not innovate in
marketing, hence the decision to name it Luxury Marketer of the Year was not
difficult” – Mickey Alam Khan
Image via butmanybags
Gucci increased it’s digital
presence with the newly
launched Tumblr page and an
updated version of it’s iPad and
iPhone applications in August 2011
Image via Gucci.tmblr
Image via DDJIMMY
“Very emotive, very stylized, sensual and sexy - It’s a fantastic example of ecommerce evolution that really speaks to the luxury fashion consumer”
- Michael MiraflorImage via Lisi [Grit&Glamour]
Image via bwgreyscale.com