socialbro basic training - ollie whitfield
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SocialBro Basic Training
Ollie WhitfieldContent & Community [email protected] 287 1181 / +44 7593932403http://linkedIn.com/in/olliewhitfield http://twitter.com/OllieWhitfield_ http://plus.google.com/+olliewhitfield96 https://www.instagram.com/olliewhitfield96/
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What is SocialBro?• SocialBro is a great tool that can be used to find and follow new people or
companies on social media. You can create and build Twitter lists from advanced searches so you can find people who are highly relevant to your business.
• Other features of the tool are the rule builder and DM campaign tools. Rule building is a great way to set up automatic social updates after events like gaining a follower, to increase engagement on your social channels.
• Finally, you can run reports and dig into who you audience is, what times they are online, what their interests are and more.
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• Automatic event response set up (“thanks for following me” tweets)
• Finding users on social media and following or adding them to a list
• Insights into your audience’s interests, location, hobbies and lots of other information.
Key benefits
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Getting started: find your audience• Before you start, consider these questions:1. Who are your target audience?2. What would their job titles be?3. What locations do they live in?• Build a list of this information and enter it
into the search box. Use basic Boolean search to create a more advanced search.
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Refining your SocialBro search• Look to the bottom right of the
screen to see the number of users found in your search. If it’s more than 250, you might want to refine your search using the filters below the search box.
• You can also save your filter settings so you can access the same group of users found in the search results another time.
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Building your social media audience• Click the blue follow icon underneath a
user’s name to follow them. To follow more than one person at a time, tick the box in the top right corner of the box their details are displayed in and click selected (shown below). You will be able to bulk follow, or list add users there.
• Alternatively, click the follow mode icon, shown below and click on the boxes that display users’ information, this will follow them and is an easier way to see which users you follow and don’t follow in a search.
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Audience building based on lists• You can work on existing Twitter lists, so
you can get people to follow you or you can unfollow them simply using SocialBro. Simple add the list as a “Source” and search users via the source.
• Select your target account, select the source, select “search users”, select “All Members” to look through the users added to your list. (See below)
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Rule building• Rules can be created when:1. A user follows you2. Mentions you3. Engages with your tweet4. Adds you to a list
• Pick what action has to happen for your rule. Apply your rule to all users, you can create more complex rules later on.
• Choose what your action will be. Do you:1. Add them to a list (create one or choose
one to use)2. Send a direct message (create a
message)3. Mention them in a tweet (create a
message)
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Community Insights• Community insights reports allow
you to look into what interests your followers have, what time zones they live in, the languages they speak, the hashtags they use and many other things.
• To create one of these reports for yourself, see the screenshot below and follow the same path.
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Ollie WhitfieldContent & Community [email protected] / +44 7593932403Connect with me at:http://linkedIn.com/in/olliewhitfield http://twitter.com/OllieWhitfield_ http://plus.google.com/+olliewhitfield96
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