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Using data for more effective and personalized marketing Microsoft Social Engagement Markus Salo Maria Fonsell 9.3.2016 markusmsalo fonsell

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Page 1: Social workshop scaled 090316

Using data for more effective and personalized marketingMicrosoft Social Engagement

Markus SaloMaria Fonsell9.3.2016

markusmsalo

fonsell

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Action Decision

Interactive dashboardsWhy did it happen?

PredictionsWhat might happen?

RecommendationsWhat should I do?

Decision automation

Decision support

Data

Value

Static reportsWhat happened? Manual process

From data to decisions and actions

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Why social engagement? People are sharing more than ever before

4.5B likes generated daily

300 hours of video uploaded to YouTube per minute

500M tweets per day

http://www.jeffbullas.com/2015/04/08/33-social-media-facts-and-statistics-you-should-know-in-2015/https://www.youtube.com/yt/press/statistics.html

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Being social vs. strategic social

Only

17% of companies identify their social strategy as mature.

83% of Fortune 500 companies have corporate Twitter accounts

80% of Fortune 500 companies are on Facebook

97% of Fortune 500 companies have a corporate presence on LinkedIn

http://www.umassd.edu/cmr/socialmediaresearch/2013fortune500/http://www.briansolis.com/2013/12/social-media-matures-yet-many-companies-still-lack-a-strategic-foundation-infographic

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What’s top of mind for social?

Drive engagement

Analyze sentiment

Listen everywhere

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Microsoft Social Engagement

Social Listening

Social CRM

Intelligent Social

Social Engageme

nt

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Exercise

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Microsoft Social Engagement

Social Listening

Social CRM

Intelligent Social

Social Engageme

nt

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Action Decision

Interactive dashboardsWhy did it happen?

PredictionsWhat might happen?

RecommendationsWhat should I do?

Decision automation

Decision support

Data

Value

Static reportsWhat happened? Manual process

From data to decisions and actions

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Cortana Analytics SuiteTransform data into intelligent action

DATA

Business apps

Custom apps

Sensors and devices

ACTION

People

Automated Systems

INTELLIGENCE

Cortana Analytics

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Here are some of the things I can help you

with…

Cortana for Consumers (today) With the Cortana Analytics Suite

Answers from organizational data in Power BI

“What were our biggest deals that closed last month?” or “How should we segment our customers?”

Public reference data answers – “How far is it from Los Angeles to San Francisco?”

Event predictions – “Who do you think is going to win the Germany Italy game?”

Integration with prediction solutions“Which of our customers are most likely to churn in the next quarter?” or “Which of our leads are most prosperous

Flight status, traffic conditions, changes in weather, …

Monitoring KPIs and preemptive alerting“Alert me if this customer ever has a 90% chance of churn in the next 30 days”

Line of business process integrationAssistance with expense report submission on-time within policy

Setting reminders, scheduling meetings, getting directions, …

Answers

Predictions

Monitoring & Alerts

Task Completion

Cortana for Everyone Consumers and Enterprise

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