social recruitment as strategy for employer branding hrvision2015 mslgroup
TRANSCRIPT
Let’s get social
Social recruitment as strategy to
improve your Employer Brand
HR Vision 2015 Amsterdam, June 2
MSLGROUP
We make our Clients’ voice matter
We support organisations with strategic communications
and engagement in all aspects ; from consumer to congress.
We help our clients to become more successful by building
and protecting two of their most important assets ;
- their reputations and relationships.
Our Global Reach
The importance of Employer Branding
Attract and retain the talent you want (need)
Some words on Millennials…
MILLENNIALS
Why are Millennials important?
More than half of the world population today is under 30.
In 2025 75% of the working population consists of millennials 1.
Expectations are that in 2018 the Buying Power of millennials that of Baby boomers exceeds 2.
75% of the millennials say that they have a big influence on buying decisions of the other generations3.
The Future of Business
Citizenship™
So, different ways needed to get
talent onboard…
…Social Recruitment for instance
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Presentation Title – Date
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Employees as recruiters
• 2X
• 92%
• 77%
How to use Social Recruitment?
A proven methodology
Building your profile
Via building communities
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Some cases
Sodexo – Referals = Rewarding
Microsoft – How is it to work here? Check YouTube
Disney – Experience and referral
Marriot – Pose quetions in a live Facebook Chat with our recruiter
Accenture – this is our agenda for the coming week
Adobe - Career Page on LinkedIn forms pool of 325K talents
BP – Career Page op LinkedIn: employees tell the story
ANN INC. – Everything about working at ANN INC. And how to apply.
UPS – Use your whole profile
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Henjo Guitjens
henjo_guitjens
henjoguitjens
+31.6-41035685