social realtors

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+ Becoming a Social Realtor Market yourself. Empower yourself. #SM4Realtors

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Learn the basics about using Social Media from a Realtor perspective. Information is in regards to Twitter, Facebook, LinkedIn, YouTube and Blogging for business purposes.

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Page 1: Social Realtors

+

Becoming a Social RealtorMarket yourself. Empower yourself.#SM4Realtors

Page 2: Social Realtors

+Agenda

What is so·cial me·di·a?

Why should you be Social?

Social Realtors 101:  Do’s and Don'ts Specific tips:

Twitter Facebook LinkedIn YouTube

Blogging: Real Estate Style

E-Marketing: Your website, Your Hub Social networking and it’s

relation to marketing Timing recommendations Marketing Inventory Analysis Analytics SEO

Strategy Review

Tools

Real Life examples throughout presentation

Page 3: Social Realtors

+What is so·cial me·di·a?

Wikipedia Definition:

“Social media are media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.”

Page 4: Social Realtors

+Why Should you be Social?

Page 5: Social Realtors

+Social Realtors 101

Page 6: Social Realtors

+Social Realtors 101

Page 7: Social Realtors

+Social Realtors 101: What is this “Twitter” Thing?

Social Networking website

Real-time

Short, concise

Instant messages

Page 8: Social Realtors

+Twitter Stats – Who’s There

105,779,710 registered users.

New Users: 300,000 per day

55 million tweets a day

MOBILE! 37 percent tweet from phones

60 percent come from third party applications (ie. Hootsuite)

Twitter itself has grown past year alone - from 25 to 175 employees.

Page 9: Social Realtors

+Twitter – A Refresher – The Lingo

#Hashtags – #TDOT – city of Toronto #BRK – Breaking News #FF (or #FollowFriday)

@username – @sherrirossi was nice to see you today!

D username – d findabilitysolu Why do you LOVE Social Media?

Keywords - important if you don’t have a large following

Retweet

Page 10: Social Realtors

+Oakville Real Estate

Page 11: Social Realtors

+#OakvilleRealEstate

Page 12: Social Realtors

+Oakville-Milton Real Estate

Page 13: Social Realtors

+How Can Twitter benefit my Biz?

The Opportunity

Customer Relationship Management (CRM)

Brand/Image Management

Business/Website Promotion (Sales)

Be More Social

Page 14: Social Realtors

+Tweeting – The Rules

Social Capital

Page 15: Social Realtors

+Social Realtors 101: Twitter Do’s

Butt into the conversation!!!

Respond to mentions and DM’s

Search for your own name/business name

Connect with followers IRL

Follow Hashtag conversations – and join in!

Be the real YOU!!

Page 16: Social Realtors

+Social Realtors 101: Twitter Don’ts

Oversell

Spam

Auto DM

Repeat the same message over and over

Limit yourself to local area

Limit yourself to Market area

Page 17: Social Realtors

+Social Realtors 101:

Page 18: Social Realtors

+Social Realtors 101: What is Facebook?

Social network service and website

launched in February 2004

Allows for constant updates to “Friends”

Offers Personal Profile Pages

Offers Business Fan Pages

Page 19: Social Realtors

+What is Facebook? – Business Fan Page

Be Transparent

Allows Fans to Interact

Acts as Extension to Website

Relationships Built!!

Page 20: Social Realtors

+Facebook Stats – Who’s there?

More than 500 Million active users

50% active users log on in any given day

Average user has 130 friends

People spend over 700 billion minutes per month on Facebook

Page 21: Social Realtors

+Update Your Fans – Business Fan Page

Page 22: Social Realtors

+Update Your Fans – Business Fan Page

Page 23: Social Realtors

+Update Your Fans – Business Fan Page

Page 24: Social Realtors

+Update Your Fans – Business Fan Page

Page 25: Social Realtors

+Facebook – Why you should be updating

Your friends/clients are already there!

Continue to update to build relationships

Tweets Facebook Updates

Twitter + Facebook – Reach 2 different Audiences

Page 26: Social Realtors

+Social Realtors 101: Facebook Do’s

Start a Facebook Fan Page

Complete the Info page Includes key words People can read about you

Include business logo and business photos

Encourage engagement from friends

Link to your website

Page 27: Social Realtors

+Social Realtors 101: Facebook Don’ts

Oversell

Just update your new blog posts

Neglect to respond to comments

Forget to post upcoming events

Page 28: Social Realtors

+Social Realtors 101:

Page 29: Social Realtors

+Social Realtors 101: What is LinkedIn?

Launched in May 2003

world’s largest professional network

exchange knowledge, ideas, and opportunities

broader network of professionals.

Personal Profile

Business Page

Page 30: Social Realtors

+LinkedIn Stats – Who’s there?

over 80 million members

More than 37.5 million global visitors per month

62% visit from home

38% visit while at work

Page 31: Social Realtors

+LinkedIn – Don’t be the weakest link!

Make connections

Complete your profile

Build on your 2nd degrees

Create Trusted relationships

Create your Company page!

Join Groups

LinkedIn Answers – be a SME

Twitter + Facebook + LinkedIn = 3 Audiences Reached!

Page 32: Social Realtors

+LinkedIn Business Page - OREA

Page 33: Social Realtors

+Social Realtors 101: LinkedIn Do’s

Complete personal profile (branding)

Connect only to those you know (on personal profile)

Complete business profile (branding) and link to website

Include services offered

Post upcoming events

Page 34: Social Realtors

+Social Realtors 101: LinkedIn Don’ts

Connect with those you do not know and trust (personal)

Send Tweets to LinkedIn

Sell on LinkedIn – but update!

Be unprofessional

Be obsessed with # of connections

Page 35: Social Realtors

+Social Realtors 101:

Page 36: Social Realtors

+Social Realtors 101: What is YouTube? Online video community

2 billion videos watched daily

Users vary – between ages of 18 and 55

Essential for monitoring your employer brand Watch what employees say about you

Position your Employer Brand Create realistic videos about what it is like to work for

you

Page 37: Social Realtors

+What’s so good about YouTube?

Humanizes your business to your market

Allows you to inform people quickly and easily about hot topics

Can make it entertaining

Can tape “A day in the life” videos

Create a “This is how I sold your House” video

Bloopers work well too! ;)

Can also post virtual tours and refer clients to it Especially great for those who are relocating

Page 38: Social Realtors

+YouTube: An example

Realtor Strange Moment

Page 39: Social Realtors

+Social Realtors 101: YouTube Do’s

Be organic

Connect videos to Facebook

Short and sweet!

Create a branded channel

Include contact information at end of each video

Think on the fly! (and give rich content)

Page 40: Social Realtors

+Social Realtors 101: YouTube Don’ts

Spend lots of $$ and Time creating content

Speak badly of others

Attach irrelevant tags

Create irrelevant videos

Create long videos

Page 41: Social Realtors

+Blogging: Real Estate Style

Page 42: Social Realtors

+Social Realtors 101: What is a Blog?

Have existed for more than 10 years

Have become: respectable news outlets vehicles of change within organizations communication tools (product announcements and

updates)

Opportunity to humanize a company to its market.

Should be short and sweet – give info quickly to busy people

Page 43: Social Realtors

+Blogging Real Estate Style…

Like all other means of social media promotion, blogs can:

Establish thought leadership

Increase traffic to websites optimize for keywords using search engine optimization

Help build links to web sites help people find your business in online searches.

Build brand awareness gets your business known globally or wherever you are

looking to be found

Page 44: Social Realtors

+Blogging Real Estate Style…

Build “social capital”

Help Clients find you!

Guest Blogging: On Your Blog On other Blogs

Page 45: Social Realtors

+Blogs stats…

Technorati found that:

71% of bloggers are blogging to speak their minds

72% of bloggers want to share their expertise

61% of bloggers do so to make money or for business purposes

53% of professional bloggers aim to attract new clients

Bloggers can establish themselves as SME’s in their field!

Page 46: Social Realtors

+Create a Blog Worth Visiting

1 chance for first impression!

Capture attention and intrigue them to stay!

Every website should have good visual appeal and informative content.

Titles – Interesting and related to brand

On a blog content is king

If your ideas and information are not relevant, even the best design won’t create a readership.

Page 47: Social Realtors

+Create a Blog Worth Visiting

Ask yourself:

1) Does it make a good first impression?

2) Does it have relevant and updated content on the topics you focus on?

3) Can it answer the questions about specifics within your topic?

4) Does the site convey what type of information you discuss?

5) Is it interactive?

6) Are there items the consumer can download, videos to view or links to click on and share?

Page 48: Social Realtors

+Create a Blog Worth Visiting

7) Is your site easy to navigate?

8) Are your posts easy to read?

9) Do you use graphics and photos?

10) Do you have a call to action?

11) Can they find contact information to reach you to ask questions?

12) Do you allow comments?

Page 49: Social Realtors

+Your First Blog Post

1) Open your WordPress

2) Draft your blog post

3) Create an intriguing title

4) Get the point across

5) Add the “call to action”

6) Check spelling and grammar

7) Add hyperlinks

8) Add photos (best if your own)

9) Add tags

10) Add to categories

11) Preview and post

Page 50: Social Realtors

+Blog Example – http:/edmontonrealestateblog.com

Page 51: Social Realtors

+E-Marketing and its relation to Marketing

Your Website, Your Hub Social Marketing and its relation to Marketing Timing Recommendations Marketing Inventory Analysis Analytics SEO

Page 52: Social Realtors

+Your Website, Your Hub

Your Website

Page 53: Social Realtors

+Social Networking & It’s Relation to Marketing

Continue marketing in avenues that work for you

SM not a replacement but a tool!

Make Social Networking part of your strategy

Choose where to be in relation to what works for you now!

Page 54: Social Realtors

+Timing Recommendations

Twitter – at least once/day – preferably 2 times/day Different times different audience Once posted – disappears into feed Respond to mentions and DM’s

Facebook – Once/day Post updates on wall Upcoming events Respond to comments

LinkedIn – once/day Review updates and comment Update status if available

Page 55: Social Realtors

+Timing Recommendations

YouTube – once per week when have new content to post Respond to comments

Blogging – once per week Important for readers to anticipate when new posts come

out Create a buzz

Page 56: Social Realtors

+Marketing Inventory Analysis

Keep track of all marketing activities in checklist format

Schedule updates to each and keep track

Keep track of what works for you most – ROI

Adjust strategy accordingly

Page 57: Social Realtors

+Analytics – (such as Google)

Visits – How many people visited your site? How many more visits made to your site after you post a new

article/page. compare the results to determine if the number of visitors grows

Pages/Visit – Determines the numbers of pages visitors are viewing after

landing

Bounce Rate – Percentage of initial visitors to a site who “bounce” away to a

different site rather than continue on to other pages within the same site.

If high bounce rate, consider adjusting your content and pages

Page 58: Social Realtors

+Analytics

Further down on the Dashboard of Analytics are two reports that you should review: Traffic Sources Overview Content Overview

By looking at these two reports in full view, you can see the exact source of most of your visitors. Where did they come from? Did they land on your site from Facebook or from a Google

Search?

You will see what keywords they searched for when they clicked on your page.

Page 59: Social Realtors

+SEO (Search Engine Optimization)

Analytics show how people behave on your site

SEO is where you rank on Search engine results

Organic vs. paid search

On page vs. Off page optimization

Page 60: Social Realtors

+Strategy Review

Analyze what you currently do to market

Assign a Social Media Administrator (even yourself!)

Develop an editorial Calendar

Examine the report results on weekly basis (part of the calendar)

Have a strategy in advance!

Page 61: Social Realtors

+Strategy Review

Branding

Know your Audience

Company policy?

Add Social Media Widget links to website

Add Social Media links to email signature

Page 62: Social Realtors

+Tools

Tweetdeck

Hootsuite

Mobile Apps – Twitter for iphone or

BlackBerry UberSocial for BlackBerry

Google Analytics

Dashboard programs to manage all locations and analyze data

Quora – become the expert

Export.ly

Active Rain

4 Square

Google Alerts

Page 63: Social Realtors

+Tools: Tweetdeck

Page 64: Social Realtors

+Tools: Hootsuite

Page 65: Social Realtors

+Tools: Quora

Page 66: Social Realtors

+Tools: Export.ly

Page 67: Social Realtors

+Tools: Active Rain

Page 68: Social Realtors

+So What Do I Do Now?

Get on!

Become Part of the Conversation

Engage your Followers, Fans, Connections and Readers

Build Relationships

Build Your Business

Have Fun!

Learn how to use it right from the start!

Page 69: Social Realtors

+Q/A

What can I answer for you?

Page 70: Social Realtors

+Who Are We Anyways?