School of Architecture , Building and DesignFoundation in Nature and Building Environment(FNBE)

Module : Social Psychology

Lecturer : Mr.T.Shankar

Assignment : Research Report and Group Presentation

Group : Monday session 4pm - 6pm

Submission : Monday (8th June 2015)

Group Member :

Bridget Hsu 0320218

Chin Khang Wei 0320728

Ling Sue Er 0321683

Seet Tiong Hong 0320438

Wong Devin 0319814

Lim Zi Shan 0320372

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Table Content

Content Pages

Cover 1

Content 2

Acknowledgement 3

Introduction 4

Method 5-7

Discussion 8-10

Appendix 11-13

References 14

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AcknowledgementFirst of all, our members of the team would like to express our

deepest appreciation to all who have provided us the possibility to complete

this project which takes a lot of efforts in the progress of the project. In

performing our assignment, we had to take the help and guideline of some

respected persons, who deserve our greatest gratitude. The completion of

this assignment gives us much pleasure. We would like to show our

gratitude to our social psychology lecturer, Mr. Shankar for giving us a

good guideline for assignment and also the briefing of the assignment to

allow us have a better understanding of the requirement and tasks to do for

this final project. We also show our thanks to the Taylor’s University for

allowing us to film our video around the campus premises . We would like

to thank many people who involving in this assignment, especially our

classmates and team members itself, who have made valuable comment

suggestions on this video which gave us an inspiration to improve our

assignment. We would also like to show our appreciation for the

classmates, Nick Ng, Foo Zhi Fung, Chau Xet Nee, Ngo Jia Haur and Chin

Vin Yan who agree to participate in our video shooting part. Lastly, we

would also like to expand our deepest gratitude to all those who have

directly and indirectly guided us in performing this assignment.

Introduction

Filming a video is our final project for Social Psychology subject in Foundation in Natural and Built Environment. We have to show any of the 5

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psychology concept in our video. Hence, we come out an idea of story line regarding a daily life and challenges of a boy. We try to relate back toward our real-life experience as close as possible to give a genuine feel and definition of the psychology concept. After our second group discussion, we decided to use downward social comparison, observational learning, bystander effect, framing heuristics and social impressions into our story line. We chose these 5 psychology concept is because we feel that these concept are happening the most around us.

This project is rather fun for us because we got the chance to be director and actor for a day. What most excited is when the video is out to publish to the public. Throughout this project, we gain an increased awareness of the importance of social concepts in our daily life. This project enhanced our understanding of the theoretical part when we applied the frameworks of social psychology into our video. We have to do intense research to make sure everyone of us understand it thoroughly.

During the video shooting, we improvise our story line with comedy and fun element inside. We are trying to grab the audience’s attention and interest when they watch our video. We hope that everyone enjoyed watching our video.

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Method

a. Apparatus / Material

The main apparatus used was Canon D450, a DSLR camera on

the whole video filming in order to produce a High Definition(HD)

version of video.After our discussions, we decided to use voice

recording to narrate our story line. The narrator briefly explain the

storyline to give a better understanding to the viewer of this video.

Other than that, we use joyous background music throughout our

video to hype up the storyline. The fun part is that we cooperate

with other people and our friends in Taylor’s University as

supportive characters in several scenes to make it more

entertaining. The props that we used in this project include an

Iphone 6, wallet , keypad phone and etc. The place settings of the

video shooting is at Taylor’s University Lakeside Campus, which

specifically is at Lecture theatre 14, Block E level 1 corridor and

the food stall located at Block E level 1.

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Procedure

For this final project, my group member had decided to use

Taylor’s University Lakeside Campus as our place setting due

to convenience for the gathering of the group member. The

area where shot our scenes were lecture theatre 14 , corridor

outside lecture theatre 14 , food stall next to lecture theatre 14 .

First scene, show Mantis walk in to lecture theater 14 after a

long semester break he took out his brand new iPhone and

show his arrogant face holding his iPhone and compare to his

friend next to him who use keypad phone.

Second scene show during his lecturer is teaching , his lecturer

will do some of his habit and mantis saw it and try to follow

because mantis admired him so much for example digging his

nose using his finger , pattern of him tying his shoe lace , and

spinning a pen . Third scene will show that he went out from

the classroom , on his way back to his class he fell down on the

floor at a corridor outside the lecture theater, scene three show

that people who pass by don’t even give him a hand or came

near to him . Scene four show that he return to his classroom ,

showing his classmate that his hand was bleeding and he ask

them for plaster, friends offer him two kind of plaster which one

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is written “Heal in 60 minute ” and another one is “Heal in one

Hour” .

Scene five show that Mentis class was over , he went out to

have lunch with his friend, he left his wallet on the table and his

friend did not take care of his wallet , and someone from the

next table took it .Mantis return to his seat and he realize that

his wallet is not there anymore.Mantis suspected people who

seat beside them he stand up and question him but he

suspected the wrong person.

Discussion This discussion would be on how the psychology concepts applied and related into our daily life. These arguments influence and affect how we are thinking. We explain these concept by filming Mantis’ ordinary daily life. Questions such as how the main character could have acted and why the character has acted as such will be frequently thought of and explained through the video. Most of the psychological concepts are based on the thought process of the protagonist during the conflict. Our video does not

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have much dialogue but their action is powerful enough to give the meaning of these psychology concept. Downward Social Comparison It is like an assessment of how we measure up and compare against our peers. When we make downward social comparisons, we will judge ourselves against people who are less skilled or fortunate than ourselves. For instance in our video, the guy who is owning the latest expensive Iphone 6 is comparing himself to the peer owning a old-keypad phone next to him. He think, “How awesome is my expensive Iphone 6 besides the old phone, I have to show off somehow."He is having a downward social comparison towards his peer. Observational LearningObservational Learning is the process of acquiring information by observing others. The learner often imitate what they see and hear from other people. This learning style tends to be the most common during childhood as children learn from the authority figures and peers in their lives.There is 4 steps involved in observational learning, which is:

1. Attention - the individual notices something in the environment.2. Retention - the individual remembers what was noticed.3. Reproduction - the individual produces an action that is a copy of

what was noticed.4. Motivation - the environment delivers a consequence that the

behavior will be emitted again. In the video, the protagonist admire his lecturer, so he wants to learn from him. Without realizing, he actually imitating whatever action the lecture showing, even the bad habit. He follow the action of his lecturer to spin pen, digging nose hole, and tugging in shoelace. Bystander Effect

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The bystander effect occurs when the presence of others discourages an individual from intervening in an emergency situation. The psychologist Latané and Darley attributed the bystander effect to the perceived diffusion of responsibility in a crowd. Each onlooker concluded from their neighbors' inaction that their own personal help was not needed. The example happen on our video. When the boy fell down on a slippery floor. There is many people pass by him and look at the accident. However, no one offer to help him. The crowd depends on other people to initiate help. Framing HeuristicsThe word, “framing” is the meaning of with reliance on how information is presented, we do judgment on the benefit written of a choice. Framing heuristics often applied on the advertisement to play trick with the consumer. The situation happens when the main character ask his friend for plaster on his wound. Both of his friend offering their plaster with different wordings but they heal at the same time. He choose and pick the plaster written “heal in 1 hour” because the number “1” gives an illusion that will heal faster. In fact, both of the plaster heal the same time. Social Perception Social Perception is the process by which we form impressions of other people and make inferences about them. It is the first stage in which we process information in order to determine another individual or group of individual's mindset and intentions. This concept clearly shown in our video, where Mantis evaluate the two person opposite him when his wallet lost. His perception towards the guy with red shirt is good and obedient based on his cute and good manner. While his perception towards the guys with cap is a gangster based on his dressing and facial expression. He then confront the guy with cap because his personal perception is gangster guy steal his wallet. However, when he is focusing on the guy with cap, the red color shirt guy ran away with his wallet.

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Appendix

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References Educational Psychology Interactive: Observational Learning. (n.d.). Retrieved June 6, 2015, from http://www.edpsycinteractive.org/topics/soccog/soclrn.html

Fraser-Thill, R. (n.d.). Downward Social Comparisons Definition. Retrieved June 6, 2015, from http://tweenparenting.about.com/od/physicalemotionalgrowth/a/Downward-Comparisons.htm

Educational Psychology Interactive: Observational Learning. (n.d.). Retrieved June 6, 2015, from http://www.edpsycinteractive.org/topics/soccog/soclrn.html

Framing. (n.d.). Retrieved June 6, 2015, from http://framing.behaviouralfinance.net/

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Observational Learning. (n.d.). Retrieved June 6, 2015, from http://www.alleydog.com/glossary/definition.php?term=Observational Learning#ixzz3cGpWWsyD

Social Perception. (n.d.). Retrieved June 6, 2015, from http://www.alleydog.com/glossary/definition.php?term=Social Perception#ixzz3cH5vcn6N

Social Perception - Boundless Open Textbook. (n.d.). Retrieved June 6, 2015, from https://www.boundless.com/psychology/textbooks/boundless-psychology-textbook/social-psychology-20/social-cognition-103/social-perception-390-12925/

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