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  1. 1. SCHOOL OF ARCHITECTURE, BUILDING AND DESIGN FOUNDATION IN NATURAL AND BUILT ENVIRONMENT AUGUST INTAKE 2014 SEMESTER 2 Session: Monday 2-4pm Module: Social Psychology (PSY30203105704) Lecturer: Mr. Shankar Thiruchelvam Group Members: Alia Nisa Binti Raflly (0320774) Amanda Chiong (0320328) Erica Lo (0319005) Hau Hui Yee (0320283) Jonathan Lim (0321119) Submission Date: June 1st , 2015 SOCIAL PSYCHOLOGY [PSY30203105704]
  2. 2. 5 CONCEPTS STEREOTYPES & DISCRIMINATION PROSOCIAL BEHAVIOR COVARIATION THEORY SITUATIONAL (EXTERNAL) PERSUASION ATTITUDE FORMATION
  3. 3. The Honest Thief
  4. 4. STORYLINE A family saw an Indian old man was beating by a young man on the way approaching to their hometown because the old man had stolen a row of bread from his grocery shop. There was quite lot of spectators on the spot watching the dramatic scene. However, no ones are willing to lend their help to the old man as everyone knew about the fact that the old man always caught stealing and he is from the different racial group. [STEREOTYPE & DISCRIMINATION]
  5. 5. The conflict ended when the police arrived and they figured out the reason that the old man steal is because of his inability to acquire income to feed his grandson who has been starving for few days. [PROSOCIAL BEHAVIOUR]
  6. 6. At the same time, there is a kid hiding at the other side of the scene in his tears dropping as he saw his grandfather being beaten by the man and cant make anything to help his grandfather. He felt anger of his inability to fight back and help his grandfather and furthermore he shifted his anger towards the spectators and the young man who didnt have any sympathize towards his old grandfather and start to become racism. [COVARIATION THEORY SITUATIONAL (EXTERNAL)]
  7. 7. The grandparent and grandchild are living in the tent made up of plastic bags beside the garbage area. After the incident, the old man realize the changes of his grandchild and even tried to change his extreme thinking towards the other races. [PERSUASION]
  8. 8. After a few months, the grandfather had passed away. The young man felt owed to the grandchild as he shouldnt treat an old man in that manner although he had stole his groceries. As a compensate, he was willing to paid the expenses for the funeral and helped to settle down the grandchild to an orphanage and often visit him in the weekend. The child was finally aware of his mistakes and changed his attitude. [ATTITUDE FORMATION]
  9. 9. #1 Stereotypes & Discrimination Stereotypes Discrimination A general belief about a group of people which involving gender, race, national origin and other factors. Can have positive or negative connotations. May results in becoming prejudicial and leading to discrimination The unjust or prejudicial treatment of different groups of people, especially in the grounds of race, age or gender. Directs to racism, ageism and sexism
  10. 10. #2 Prosocial Behavior Egoistic model when behaviors are done for selfish reasons Altruistic model when behaviors are done for selfless reasons Positive social action intended to help others which include emphatic and concern for others
  11. 11. #3 Covariation Theory Situational a person has information from multiple observations, at different times and situations, and can perceive the covariation of an observed effect and its causes. FACTORS OF COVARIATION 1. CONSENSUS would other peoples behave in the same way 2. DISTINCTIVENESS would the same person acts differently in other situations? 3. CONSISTENCY does the individual respond in the same way to the same stimulus but in different contexts? INTERNAL ATTRIBUTIONS CONSENSUS LOW DISTINCTIVENESS LOW CONSISTENCY HIGH EXTERNAL ATTRIBUTIONS CONSENSUS HIGH DISTINCTIVENESS HIGH CONSISTENCY HIGH
  12. 12. #4 Persuasion Attempts to influence others attitudes or behaviors Central route attend to evaluate a given message Peripheral route attends to the external cues e.g. the attratitiveness of the speaker
  13. 13. #5 Attitude Formation Implicit attitudes form without our conscious awareness occur automatically unconscious Explicit attitudes an attitude that one recognizes and can control is formed deliberately conscious COMPONENTS OF AN ATTITUDE AFFECTIVE what one feels (feelings or emotions) BEHAVIORAL what one does (actions) COGNITIVE what one think or know (knowledge)
  14. 14. THANK YOU !