social + product = better products
DESCRIPTION
Slides for panel session on building better products using social techniques. More details here: http://timoelliott.com/blog/2012/02/products-social-better-products.htmlTRANSCRIPT
Social + Product = Better Products
Timo ElliottFebruary 2012
MarketingCommunity
Product
Social Media Era
© 2012 SAP AG. All rights reserved. 3
Product + Social
“Every product starts out as a conversation”
© 2012 SAP AG. All rights reserved. 4
Expert Panel
Lisa Joy Rosner@lisajayrosner
NetBase
Ross Mayfield@ross
SlideShare
David Brockington@dbrockington
SAP
Kuhan Milroy@kmilroy
SAP
Timo Elliott@timoelliott
SAP
© 2012 SAP AG. All rights reserved. 5
Feedback and QuestionsFeedback and Questions
#socprod#socprod
© 2012 SAP AG. All rights reserved. 6
Meet The Panel
Timo Elliott@TimoElliottSAP
© 2012 SAP AG. All rights reserved. 7
Meet The Panel
Lisa Joy Rosner@LisaJoyRosnerNetBase
© 2012 SAP AG. All rights reserved. 8
Meet The Panel
Kuhan Milroy@KMilroySAP
© 2012 SAP AG. All rights reserved. 9
Meet The Panel
Ross Mayfield@RossSlideShare
© 2012 SAP AG. All rights reserved. 10
Meet The Panel
David Brockington@DBrockingtonSAP
© 2012 SAP AG. All rights reserved. 11
Social + Product: The Horseless Carriage Era
© 2012 SAP AG. All rights reserved. 13
Transparency: Products Have to Speak For Themselves
© 2012 SAP AG. All rights reserved. 14
Socially Improved Products
© 2012 SAP AG. All rights reserved. 15
Social-Enabled Products
© 2012 SAP AG. All rights reserved. 16
New Products On Social
© 2012 SAP AG. All rights reserved.
Socially-Improved Products
Social Enabled Products
New Products on Social
Conclusion
From: “build it and they will come”
To: “come build it with us”
© 2012 SAP AG. All rights reserved. 21
Embrace the Crowd
© 2012 SAP AG. All rights reserved. 22
Thanks to The Panel, and Thanks for Attending!
Lisa Joy Rosner@lisajayrosner
NetBase
Ross Mayfield@ross
SlideShare
David Brockington@dbrockington
SAP
Kuhan Milroy@kmilroy
SAP
Timo Elliott@timoelliott
SAP
© 2012 SAP AG. All rights reserved. 23
Thanks!
Email:[email protected]
Analytics / Social Blog:timoelliott.com
Twitter:@timoelliott
You Should Follow Me on Twitter: @timoelliott
© 2012 SAP AG. All rights reserved. 24
Q&A