Overcoming the My Face Twitters

Social Networking forGrassroots Activism

Presenters:Kim KempTed Nunn

Overcoming The My Face Twitters

Everything You Need to Know in 50 Minutes:• Why are we here?• What are our objectives?• What are the tools?• What’s next?

(non-metaphysically, of course)

What is Social Networking?

Why Is Web 2.0 Important?Web 1.0

• One-way communication • Organization controls the message• Organization controls the content• Organization draws the audience in• Repetitive messaging• Audience is passive

Why Is Web 2.0 Important?Web 2.0

• Multi-way communication • Community controls the message• Community controls the content• Community is self-recruiting• Adaptive messaging• Audience is involved

Social Networking

“It's not the content that's most important.

It's the community and what they are saying that matters most.”

What Are We Here For?• What is social media and why does it matter?

– How does this support the overall goals and objectives of the Peace Alliance?

• What are your “war” stories and success stories?• What are your everyday activities that social media

can impact, support, enable?• What are your ideas on approach and strategy?• How can we measure results?• What are the supporting tools that work/don't work

& why?

Wikis and Tweets and Blogs (Oh My!)

Popular social networking tools:• What they are good/not-good for?• How to get started• Tips and tricks

FaceBookBloggerTwitterWetPaint

Facebook helps you connect and share with the people in your life.

Why use Facebook for Social Networking?• Build Community

• Connection• Conversation• Organization

• Facebook Features:• Groups• Causes• Organization Pages• Events

A Facebook Group is a place to draw like-minded people together.

Share news and start discussions

Host Events

Facebook Cause –raise awareness and funds

A Facebook Organization Page is like a Group, but allows broadcast messaging to “fans”.

Events alert and organize people for specific actions.

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Why Blog for Social Networking?• Keep the Conversation Going

• Comment & Respond• If You Write It, They Will Come

• Write with passion – readers can tell• “Connect B4 Convince”• Be the change – NVC

• Link to others; ask others to link to you (“Blogroll”)

• Technorati, BlogFlux• Google API to update web pages

BlogFlux stats

Why use Twitter for social networking?• Build Community

• “Follow & Be Followed”

• Real-time “Micro-blog”• Inspire conversation• Provide Value• Please & Thank you• You get out what you put in.

• 140 words max.• TinyURL.com• LISTEN via search.twitter.com

Use Favorites to organize the chaos

LISTEN with search.twitter.com

Wikispaces

Google Reader & RSS

Fundraise on Change.org

So… What’s Next?

Resources/Community:• COPA wiki (copawiki.wetpaint.org)

Post-Workshop Ideas:• Facebook Page for your organization• Change.org – Invite/Add friends• Start a Blog & Connect with Others• LISTEN – RSS/Google Reader• What else?