social networking presentation for tps
TRANSCRIPT
Social Social NetworkingNetworking
October 1, 2009
Jacelyn BottiHead of Residential Sales
The Social Media Revolution
US Online Social Network Users, by Age, 2008 & 2013(millions and % change)
2008 2013 %change
Children (3-11) 1.7 2.8 61.1%
Teens (12-17) 14.9 17.9 20.1%
Adults (18+) 62.8 93.9 49.5%
Total 79.5 114.6 44.2%
Future of Social Future of Social NetworkingNetworking
The growth that social networks have exhibited over the past few years will continue. By 2013, an estimated 52% of all Internet users will be regular social network visitors.
Online social networking is vital to your business – now
and in the future.
Pros and Cons of Social Pros and Cons of Social NetworkingNetworking
Pros Increase your business Rapidly increase
sphere Most sites are free Quick and easy way to
keep in touch Build relationships Inform and educate
Cons Time-consuming Difficult to balance
personal and professional lives
Real estate regulations apply
Posts are permanent
Joy LulisWeichert University
4 Steps Guaranteed to Generate Leads and Referrals
1. Establish a professional presence online via LinkedIn.
2. Promote your local expertise and generate leads by participating on TruliaVoices or ZillowAdvice.
3. Promote your listings and open houses using Postlets.com
4. Actively use Facebook to maintain relationships, expand your sphere and increase referrals.
Social Networking Formula for Social Networking Formula for SuccessSuccessStage 1Stage 1
Let’s take a closer look at each goal…get ready to take some notes on strategies you
can use.
If you are just testing the waters and want to get minimally involved with social networking, this is the quick and simple strategy for you:
Establish a Professional Establish a Professional Presence Online Via Presence Online Via
LinkedInLinkedIn
• Join and create a profile on LinkedIn • Establish your network on LinkedIn • Use the LinkedIn profile to create your online
resume and brag book
Benefits of Benefits of • 19 million users to establish a strong network• Can keep it strictly business• Acts as your online resume and brag book • Past clients can write recommendations • Easy to update and keep current• Daily updates are not necessary • Download your network contact information into an excel file
to use for iMail, email distribution, etc. • LinkedIn profiles rank high in SEO• LinkedIn keeps evolving with groups, applications, and new
features that keep this comparable with other social networking sites
Let’s look at a sample profile…
Beverly is an Associate with the Weichert Jenkitown PA office.
She has over 100 connections on LinkedIn and has received 5 client recommendations.
Because LinkedIn profiles rank high in SEO this makes her resume and recommendations highly accessible and visible on Google.
Meet Beverly BanksMeet Beverly Banks
In 2004, Beverly Banks work as my Realtor when I decided to buy my first house. I was
very nervous but she made excellent recommendations on different geographic areas,
types of homes, etc. without ever being pushy. She guided me in the decision making
process, helping to deal with my fears and apprehensions about taking such a big step.
I finally decided on my current home, that I love, and have been happy with my
decision for over 4 years. I look to the future, when I will need a change and couldn't
imagine doing it without Beverly.”
Top qualities: Great Results, Personable, High Integrity
Check Out These Powerful Check Out These Powerful Past Client Past Client
Recommendations Recommendations
“I've known Beverly as a student and as a realtor. I was impressed with her hard
work in both situations -- especially when she was able to come up with creative
solutions for selling a house during a difficult time in the market! When everyone
finally came to the closing, the buyers and I all felt we were making a great deal. If I
am ever in the Philadelphia real estate market again, I would certainly work with
her.”
Top qualities: Personable, Good Value, High Integrity
Beverly’s Resume on Beverly’s Resume on LinkedIn Shows Up LinkedIn Shows Up FirstFirst on on
GoogleGoogle
Does anyone have any success stories or tips about using LinkedIn to establish your professional presence online?
Let’s take a look at strategies for promoting your local expertise and generate leads by participating on TruliaVoices or ZillowAdvice…
TruliaVoices & Zillow AdviceTruliaVoices & Zillow AdviceThese real estate search engines provide a free Q&A
service to buyers and sellers from real estate agents that join and set up a profile.
Benefits include:
• Generate leads by interacting with active, interested local buyers and sellers
• Market yourself and your business (it’s free!)
• Gain knowledge and insight from others in the community
• Share your expertise and knowledge
• Get/send referrals
* Source: Internal, Omniture Analytics Data
Trulia Ad Network (TAN) 8.2M Unique Users**
140% y-o-y growth ’07 – ‘09
5+ Million Unique Monthly Users & Growing!
** Unduplicated unique users from Jan 2009 ComScore Media Metrix Report
Trulia Summary Slide Trulia Summary Slide
Meet Jeanne FeenickMeet Jeanne FeenickWeichert Associate, Warren Weichert Associate, Warren
NJNJ
• Jeanne is active on Trulia Voices and has answered 606 buyer/seller questions to date.
• She checks and responds to her incoming inquiries every morning as part of her daily warm up before heading into the office or to meet a client.
• 95% of the buyers that she is currently working with have come from her connections made on Trulia Voices
"We began the process of finding a realtor to sell our home by doing
an extensive internet search of all local real estate offices and each of
their agents.
One agent, Jeanne Feenick, stood out from the rest. As others have
attested, her web page is exceptional – it actually contains more
pertinent data than the web page of several real estate agencies we
visited.
We met with Jeanne on a Sunday and by the following Friday we had a
signed contract on our home for 99% of asking price.
We can’t say enough kind words about Jeanne – she is simply the
best!"
Here is 1 of 8 Here is 1 of 8 Recommendations Posted Recommendations Posted On Jeanne’s Trulia Profile On Jeanne’s Trulia Profile
21
Meet Irene Barnaby Weichert Sales Associate – Jersey City Downtown
“I just closed a $625K condo about a month
ago from a lead I received on Zillow.com.”
-Irene Barnaby
Does anyone have any success stories or tips about using Trulia or Zillow?
Let’s take a look at strategies for posting listings and open houses using Postlets.com
Postlets.comPostlets.comThis mass posting tool allows you to make one
classified ad then easily post that ad on multiple high profile real estate related websites - all in one shot.
CREATE A POSTLET IN SIX EASY STEPS
1. Set up a FREE account
2. Choose your listing category
3. Enter your listing information using easy-to-use forms
4. Upload your photos
5. Easily paste into classifieds sites, blogs, your website and other social networking sites
6. Listings automatically sent to several search engines, such as craigslist, google, trulia, zillow, etc.
• Victor Marshall & I posted our listing and open house via postlets.com which allowed us to also post to:
−Trulia.com, Zillow.com, Craigslist.com, Facebook.com, etc.
• I also used MyPunchbowl.com to send invites to individual prospects and agents
• All of the above are free!• I also sent 250 standard color mailers
to a target area through i-mail (at minimal cost).
Colleen SmithSales AssociateFallsgrove, MD
Success Using Postlets.comSuccess Using Postlets.com
Posting Open Houses & Listings Posting Open Houses & Listings Works!Works!
• As a result of posting the listing, we had a total of 10 groups come into our open house.
• I always ask guests how they heard about the open house. One couple said they saw it on Trulia.com.
• At the time, they were just beginning their home search so we set an appointment for a buyer consultation.
We are working with them now. They are also trying to take advantage of the first time homebuyer tax credit!
If your goal is to promote yourself and your listings, then Postlets is the site for you.
Does anyone have any success stories or tips about using Postlets to promote your listings and open houses?
Let’s take a look at strategies for using Facebook to maintain relationships, expand your sphere and increase referrals
Facebook Summary Slide
• More than 200 million active users
• Over 100 million users log on to FB at least once each day
• Fastest growing demographic: 35 years old and older
• More than 4 billion minutes spent on Facebook daily
• More than 6 million users become fans of Pages daily
• More than 850 million photos uploaded monthly
• More than 10 million videos uploaded monthly
Facebook TerminologyFacebook Terminology
• Profile – Your home base in Facebook. Highly viral.
• Page – A place to represent your business in Facebook
• Wall – Place to share content (Links, Video, Pictures, etc.)
• Status Update – Short messages• Newsfeed – A place for the Status Updates to
Aggregate.
Facebook ProfileFacebook Profile• Starting point or
FB Home base
• Wall & tab design
• Complete Profile– Basic Info– Personal Info– Contact Info– Education / Work
Invite Invite FriendsFriends•Webmail (i.e. Gmail, Yahoo!, Hotmail, AOL etc.)
•Import CSV from−Microsoft Outlook and
Outlook Express−Mozilla Thunderbird−Palm Desktop−Palm Desktop (vCard)−Entourage−Mac OS X Address Book−Windows Mail
•People, classmates & coworkers Search
•Instant Messaging
• Add up to 1,500 friends per Friend List
• Add up to 100 Friend Lists
• Friend List titles are not visible by others
Create Friend ListsCreate Friend Lists
“Friend Lists allow you to create private groupings of friends based on your
personal preferences.”
Post updates frequently
Use links, photos and video
Be fun and resourceful
Facebook Updates & PostsFacebook Updates & Posts
Facebook InboxFacebook Inbox
Facebook Daily Facebook Daily Engagement PlanEngagement Plan
• Invite and accept new friends
• Update your current status
• Send birthday wishes (if any)
• Leave wall or photo comments/likes
• Check and respond to messages
• Share a helpful resource (link, video, etc.)
FACEBOOK PAGES VS. FACEBOOK PAGES VS. GROUPSGROUPS
Page FeaturesPage Features• Status updates
• Search Engine
Optimization (SEO)
• Restrict by age
• Wall & tab design
• Add applications
• Messages sent
as updates
Facebook Group FeaturesFacebook Group Features• Secret, private or
public• Discussions,
photos, video• Search Engine
Optimization (SEO)• Fixed design• Can’t add
applications• Messages are sent
to Facebook Inbox
Tips To Generate Business Tips To Generate Business • Provide links to website and/or social network sites on
your email signature and business cards.
• Keep active by creating a daily, weekly, monthly update plan.
− Daily check-in times for relationship building on facebook, twitter, and lead generation on trulia, zillow
− Weekly schedule for updating listings and posted market information
− Monthly updates for website maintenance, profiles, resume, etc.
• Balance your updates with a mix of your personality, passion and profession.
• On non-real estate sites such as Facebook and Twitter, avoid the hard sell – don’t make it solely about your real estate business. Remember…”People by people before they buy products and services.”
Tips to Generate BusinessTips to Generate Business• Add value by making more emotional deposits
than withdrawals by interacting, engaging, and sharing helpful information with your network.− Interact and respond to your networks updates and posts− Advertise community events and local information− Share your knowledge and passion – charities, volunteering ,
hobbies− Post photos (appropriate) of family, travel, etc.− Acknowledge birthdays, closings, and other special occasions− Inform on topics such Tax Credit, Local Market, and Home
Buyers Seminars
• Be mindful of the image your are portraying as it represents you, your family, your business and Weichert.
4 Steps to Take Social Networking to the Next Level
1. Network and generate leads on Twitter.2. Start a Blog that is informative and engaging. 3. Maintain a Web site applying SEO to ensure it can
be easily searched and found.4. Drive traffic to your website by posting the link on
every social media site where you have a profile and on all of your printed advertising.
Social Networking Formula for Social Networking Formula for SuccessSuccessStage 2Stage 2
Go to WeichertOne.comClick on Weichert UniversityClick on Make Your Connections icon
Social Media Resources Social Media Resources Available on Weichert Available on Weichert
UniversityUniversity
Social Media Webinars and Social Media Webinars and ToolsTools
Social Media “How To” Social Media “How To” VideosVideos
Thank you for your Thank you for your time today.time today.
Thank you for your Thank you for your time today.time today.