Social Networking: Learning Theory in ActionMay 20th 2009

Presented by: Avi Singer, Director of Organizational Development at Undertone Networks

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Agenda: At the end of this session…

► Learn how to identify and create appropriate social networking learning opportunities

► Expand existing internal social networks to include knowledge transfer

► Enhance current offerings with additional social networking opportunities

TitleAbout Undertone

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• Founded in 2001• Premier online advertising

network• Enable marketers to

achieve their online marketing objectives on high-quality websites

• 2008 investment from JMI Equity

TitleUndertone Overview

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• Today @ Undertone Networks– 100+ people– HQ in NYC – offices in six other cities– Grew the business 90% in 2008– Less certainty in 2009

Ranked #9 in "Best Places to Work” Ranking by Crain’s New York Business

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Informal Learning

TitleTransformational Shift

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OLD MODEL

Whatever the Training Teams rolls out

Select Trainers or SME’s

Some Time

NEW MODEL

Learners choose what they want to learn

Everyone is a SME

Real Time

TitleGoogle News Timeline

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Empowering Employees to Learn

• Let employees select learning that best suits there needs

• Make it easy for them to find out about learning opportunities

• Give detailed reports on learning trends

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Empowering Employees to Share

• Give employees access to as many tools as possible

• Play in the Sandbox

• Trust your employees

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Empowering Employees to Share

• One place for all learning

• Let employees design and launch their own training programs

• Provide opportunities to share information that don’t require facilitation

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Empowering Employees to Share

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Empowering Employees to Recognize

Title• Find a Challenge• Brainstorm but Drive• Choose Test Group• Create Project Roadmap• Design• Brand• Market• Test• Adjust• Let it Roll!

Implementation

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Questions?

Thank you!