social network spaghetti
DESCRIPTION
This is a talk I gave to the Portland Web Innovators on 11/5/2008.TRANSCRIPT
Social Network SpaghettiScott Kveton, Vidoop
This Evening
how we got here the players social networking routines who’s doing what open stack what’s to do? why should I care?
How we got here
aka - blah, blah, blah
All about the niches bitches!
bands
college students
professionals
Then niche sites traded focus to serve “everyone”:(
everyone!
everyone!
everyone! (who works)
System-centric design
System-centric value
Source: Mick Hagen (mickhagen.com)
Social networking is just a feature
(Sorry Zuck)
The Players
vs.
Social networking routines ...
Source: groundswell.forrester.com
Participating
Consuming
Adding friends
Inviting friends (anti-pattern)
Inviting friends (anti-pattern)
Inviting friends (the righter way!)
Sending messages within networks
Seeing what friends are up to
Deciding who can see and do what
Adding apps
Fighting app spam!
Who’s doing what
MySpace - Data Availability Profile Information Pieces of Media Social Graph OpenSocial support
Google - Friend Connect
Facebook - Connect
Trusted Authentication Real Identity Friend Linking Dynamic Privacy Social Distribution
Yahoo - Y!OS
Single social platform for Yahoo Lotsa standardized web services Yahoo! Application Platform
Open Stack
Portable Contactshttp://portablecontacts.net
The goal of Portable Contacts is to make it easier for developers to give their users a secure way to access the address books and friends lists they have built up all over the web. Specifically, we seek to create:
•A common access pattern and contact schema that any site can provide•Well-specified authentication and access rules•Standard libraries that can work with any site•and absolutely minimal complexity, with the lightest possible toolchain requirements for developers.
(Is it really a standard without a logo?)
OpenSocialhttp://code.google.com/apis/opensocial/
What’s to do?
Open Stack - what’s left?
Finalize the last bits of tec Figure out usability Build the Open Stack “Connect”
“Why should I care?”
Social networking will be a feature on every site in the near future.
Fin.
Huge props to Chris Messina for most of these slides
http://kveton.com
http://twitter.com/kvetonhttp://flickr.com/photos/kvetonhttp://vidoop.com