social mobile - mobile based social computing!

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Social Social Mobile! Mobile! Gokul B Alex Gokul B Alex IT Architect & Social IT Architect & Social Evangelist Evangelist PS: The view is personal and do not PS: The view is personal and do not subscribe to any organizations subscribe to any organizations

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Mobile is the the convergence of personal, enterprise and social computing paradigms. This brief presentation gives a snap shot of the social mobile lifecycle.

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Page 1: Social Mobile - Mobile based social computing!

Social Social Mobile!Mobile!

Gokul B AlexGokul B Alex

IT Architect & Social EvangelistIT Architect & Social EvangelistPS: The view is personal and do not subscribe PS: The view is personal and do not subscribe to any organizationsto any organizations

Page 2: Social Mobile - Mobile based social computing!

Mobile commerce is about mobilizing Mobile commerce is about mobilizing new experiences and engagementsnew experiences and engagements

Need the Need the convergenceconvergence of the two powerful social of the two powerful social platforms; social and mobile !platforms; social and mobile ! Smarter Commerce …Smarter Commerce …

Promising trends in favor of mobile commerce and mobile Promising trends in favor of mobile commerce and mobile social networkssocial networks The growth of mobile data traffic worldwideThe growth of mobile data traffic worldwide Mobile advertising and marketingMobile advertising and marketing Location-based services (LBS)Location-based services (LBS) ApplicationsApplications Virtual walletsVirtual wallets Mobile coupons and barcodesMobile coupons and barcodes

Source: http://www.businessinsider.com/the-future-of-mobile-commerce-is-bright-2013-Source: http://www.businessinsider.com/the-future-of-mobile-commerce-is-bright-2013-33#ixzz2cLIjR75G 33#ixzz2cLIjR75G

Page 3: Social Mobile - Mobile based social computing!

Mobile based social business channels lead to front Mobile based social business channels lead to front office transformation by connecting customer office transformation by connecting customer

experience 24X7experience 24X7 Mobile follows customer experiences closely than Mobile follows customer experiences closely than

any other technical platform.any other technical platform. Social media platforms like Foursquare, Instagram, Twitter,

Facebook, Pinterest capture customer sentiments, choices & experiences.

Mobile acts as the major end point to the Machine 2 Mobile acts as the major end point to the Machine 2 Machine (M2M) integration. Machine (M2M) integration. M2M solutions integrates variety of social business use cases to

digital front office. People are willing to spend more time with mobile People are willing to spend more time with mobile

while they are away from traditional market place.while they are away from traditional market place.

Page 4: Social Mobile - Mobile based social computing!

Predictions aroundPredictions around Social MobileSocial Mobile

Mobile as the channel for Mobile as the channel for personalized medicine and personalized medicine and targeted healthcare services.targeted healthcare services.

Future mobiles as: Future mobiles as: Real life social problem solverReal life social problem solver Intimate friend and master Intimate friend and master

entertainerentertainer Mobile to translate Mobile to translate social social

businessbusiness experiences to experiences to social computing.social computing. Social Banking …Social Banking …

Cognitive mobilesCognitive mobiles and user and user preference based prioritization preference based prioritization and decision support systems.and decision support systems.

Social Business& Digital

FrontOffice

Cognitive Devices& DigitalCustomer

Network Society

& DigitalLiving

Social Computing …Social Computing …

Page 5: Social Mobile - Mobile based social computing!

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Wrap up