SOCIAL MEDIA FOR

PROJECT SUCCESS

Anfernee Chansamooth, Kaboom Hub

I am NOT your regular

presenter…

I’m NOT your regular speaker!

Is it OK if we

have some

fun?

Pop Quiz!

How much time does the typical project manager spend communicating both formally and informally?

a) 40-60%

b) 50-70%

c) 60-80%

d) 75-90%

Answer: 75-90%!!!

"Project managers

spend the majority

of their time

communicating…"- PMBOK 4th Edition, page 243

The Knowledge Shift...

Sole Knowledge

Expert

Before: Knowledge as

preciousss…

After: Sharing of knowledge is

valuable.

Corporations

Read

Personal

Sites

Britannica

Publishing

Advertising

Content

Mgmt

HTML

Communities

Read & Write

Personal Blogs

Wikipedia

Participation

Viral Marketing

Wikis

XML

Enterprise 2.0 Tools

Recap…

Web 2.0 Applications that facilitate information sharing or have a

user centric focus i.e. User-generated content.

Social Media / Social Software The use of web-based and mobile technologies to turn

communication into an interactive dialogue

Social Networking Building and reflecting of social networks or relations

amongst people

Enterprise 2.0 The use of social software within the company, between

the company and their partners or customers

Source: Yianni Achele, Jacobs Information Management

Stand Up &

Share…What’s one thing that

you’ve found valuable

or useful in the last 20

minutes?

E-MAIL SUCKS!!!

Got Fail?!

3 Reasons Why Orgs Fail at

SocialHey Talk to Me

Buddy!

20

21

The Challenges

Challenge Possible Solution

“Getting people to use them so

regularly it becomes second-nature,

just the instinctive way we

communicate. “

Create a set of rituals and emphasize

(repeatedly) the importance of these

tools.

Integrate into standard business

process (just like email)

Security/privacy concerns Find the appropriate tool that fits your

company privacy & security policies

Users wasting time on these tools

being social

Set clear guidelines on acceptable

use

Not as personalised as we would like

it to be

Find the appropriate tool that fits your

requirements and/or allows

customisation

Write it down…What’s one challenge

that you’re currently

facing with social

media in your

company?

Case Study: Pact Group

The

Challenge

The Solution The Result

Over 70 sites

throughout

Australia & New

Zealand =

communication

breakdown!

• Faster file

sharing

• Collaborative

problem solving

• Knowledge

sharing

=

Improved

productivity!Source: http://technorati.com/social-media/article/australian-companies-using-social-business-to/

Case Study: Earth Hour

The

Challenge

The Solution The Result

Facilitating global

implementation of Earth

Hour in 152 countries

8 staff, answering

questions for 500+

volunteers

Capture event when

power is off for 60 mins!

For more than 50% of

participants English is

not primary language

• Tool available in 23

languages

• Self-populating

database

• Knowledge & file

sharing

• Mobile access

during 60-min

downtime

=

Significant time

savings

Powerful

crowdsourcing

How Can It Work For You?

Have a clear vision –

what’s your WHY?

Have a game plan

Don’t forget to BE

SOCIAL!

Write it down…What’s one action

that you can take

tomorrow towards

being more successful

with social media in

your projects?

Case Study: Flash Mob

The

Challenge

The Solution The Result

6 weeks from idea to

execution

Create choreography

Coordinate regular

weekly training and

rehearsals

Acquire volunteers and

resources

No $$

Portable sound system

to play music

• 35 dancers

• Original choreo

• Music remixed

specifically for the

event

• Makeshift sound

system you wouldn’t

believe

=

Incredible experience

that brought joy to

many people and

changed lives

Flashmob – Facebook Private

Group

Thank You + Questions?

Connect with me at:

anf@kaboomhub.com

www.kaboomhub.com

Fb.com/kaboomAU

Anfernee Chansamooth

@kaboomAU