social media writing portfolio
TRANSCRIPT
SOCIAL M
EDIA W
RITIN
G
PORT
FOLIO
J UL I E
AE
BE
RS
OL D
INTRODUCTION
Throughout the Social Media Writing for Journalism course at UCF, I watched my writing improve significantly. I learned how to write short and concise, and how to effectively capture images. In addition, I learned the importance of verifying sources and the impact that using various social media platforms can have on the publicity of a story.
As an advertising and public relations student, I also learned a lot about the journalism industry that will be very useful in my career.
Additionally, I was able to re-vamp my own branding on social media, making me more desirable for future employers.
Overall, I thought this course was very informational and I hope it remains available for future students like myself.
STORY
1: PROFIL
E
LE
AN
ZA
ALT
EN
DE
RF
ER
To view story, please visit: socialmediawritingportfolio.wordpress.com/profile
STORY 1: SOCIAL MEDIA LAUNCH PLANTwo Days Before
• Email letter requesting support goes out to Leanza and the others interviewed.
• Post article on blog.
Launch Day- Friday
• 9 a.m.: Post introductory tweet with article link and picture.
• 10 a.m.: Monitor who is posting, tweeting and commenting on news story and respond to, thank and comment on those posts.
• 3 p.m.: Tweet article link again and connect to blog.
• 5 p.m.: Begin second round of monitoring.
Day Two- Saturday
• 10 a.m.: Tweet article link again and connect to blog.
• 1 p.m.: Monitor tweet.
STORY 1: SAMPLE TWEETS
STORY
2: EVENT
To view story, please visit: socialmediawritingportfolio.wordpress.com/event
STORY 2: SAMPLE TWEETS
Tweeting during the event allowed me to take advantage of the real-time feature on Twitter. Followers were able to keep updated about the event as it happened.
STORY
3: FOOD
I S G
RE
EN
TH
E N
EW
GO
LD
? T
HE
TR
UT
H A
BO
UT
J UI C
I NG
To view story, please visit: socialmediawritingportfolio.wordpress.com/juicing
STORY 3: PINTEREST
STORY 3: TWITTER
STORY
4: BIG
DAT
A
DI F
FE
RE
NC
ES
I N R
EG
I ON
AL
AN
D L
OC
AL
AT
TI T
UD
ES
TO
WA
RD
AB
OR
TI O
N W
I DE
N
To view story, please visit: socialmediawritingportfolio.wordpress.com/data
STORY 4: FACEBOOK
STORY 4: TWITTER
TOPE
ENGAGEMENT
&
COMMUNITY
BUILDIN
G
UC
F CO
MM
WE
EK
: D
RE
SS
FO
R S
UC
CE
SS
UCF COMM WEEK: DRESS FOR SUCCESS
Promoting the “Dress for Success” event demonstrates both my top social media engagement and my best community based work. • Engagement: Unfortunately, I did not receive much
engagement from any of my material from this class. But for COMM Week, I received retweets and favorites from those who were following the hashtag #COMMWeek2014. This taught me the importance of using hashtags to gain exposure.
• Community Building: When tweeting about the “Dress for Success” event, I felt a strong sense of community. Organizations throughout UCF were supporting the event with the same hashtag, #COMMWeek20144. Similarly, UCF organizations were retweeting my tweets to help gain exposure. In addition, creating a Storify allowed me to see exactly how many people were already talking about COMM Week 2014.
UCF COMM WEEK TWEET SAMPLE
Visit the Storify here: https://storify.com/kat_rag/ucf-comm-week-dress-for-success?utm_content=storify-pingback&utm_source=t.co&utm_medium=sfy.co-twitter&awesm=sfy.co_ecov&utm_campaign
UCF COMM WEEK STORIFY
PROFE
SSIONAL
DEVELOPM
ENT
PROFESSIONAL DEVELOPMENT: LINKEDIN My LinkedIn page: http://www.linkedin.com/pub/julie-
aebersold/59/654/699
My LinkedIn has been completely re-vamped, please check out the “Transformations” section of this portfolio.
VISUAL E
LEMENTS
PI N
TE
RE
ST
AN
D I
NS
T AG
RA
M
I used Pinterest to promote this story because users commonly rely on Pinterest for recipe ideas, so food is always a good thing to share on Pinterest, especially food trends and new ideas.
WRIT
ING S
HORT
WRITING SHORT SAMPLES
WRITING SHORT SAMPLES
"UCF psychologist, Suzanne, put the break in Spring Break snowboarding in West Virginia.”
• I wrote the copy for this, but it was posted on Camilo Echeuerri Bernal’s Twitter, which I do not have access to.
• The caption included a video- also posted on Instagram.
TRANSFO
RMATIO
NS
TW
I TT
ER
, P
I NT
ER
ES
T A
ND
LI N
KE
DI N
B E F O R E
• No about me section• cover photo• No background• No link to website
A F T E R
In order to increase my engagement on Twitter, I followed professional organizations that will help keep me up-to-date on my industry. • About me section introduces my career goals
in both a personable and professional manner.• Portfolio is linked.• Cover photo and background represent my
desire to work within the travel and tourism industry.
B E F O R E
A F T E R
In order to increase my engagement on Twitter, I followed professional organizations that will help keep me up-to-date on my industry.
• About me section is consistent with Twitter; links portfolio. • Portfolio is linked.• Boards are industry related, professional and personable
while illustrating my career goals and interests.
B E F O R E
I did not have a LinkedIn account set up.
A F T E R
• About me is consistent with Twitter and Pinterest.
• Summary discusses career goals.
• Profile picture is professional.
A F T E R
A F T E R
• Over the semester, I managed to make 158 connections by constantly checking the “People you may know” section.
A F T E R
• I believe networking is the best way to keep moving forward in an industry, so I’ve followed industry leaders and joined industry-related groups.
THE E
ND
TH
AN
K Y
OU
FO
R A
WO
ND
ER
F UL S
EM
ES
TE
R!