social media what the boss needs to know

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NVISH Building Your Social Media Program What The Boss Needs To Know…

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Social Media - What the boss needs to know

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Page 1: Social Media What The Boss Needs To Know

NVISH Building Your Social Media Program

What The Boss Needs To Know…

Page 2: Social Media What The Boss Needs To Know

NVISH SOLUTIONS INC. © 2010 All rights reserved

What is Social Media?

Slide 2

Join The Conversation

It’s not just a social logo

It’s A New Way To Build Your Brand

It’s not just noise and hypeIt’s not just a campaign

Page 3: Social Media What The Boss Needs To Know

NVISH SOLUTIONS INC. © 2010 All rights reserved

Why Social Media

Slide 3

Increased channels of communication Building Brand Awareness Lead generation Monitoring Search engine optimization Handle customer service Low cost to enter User generated content Educating potential clients Gather Marketing intelligence and

build trust

Engage and influence prospects, clients, value chain and stakeholders

Sales Find new markets Public Relations Gain competitive advantage through

effective intelligence Announcements Crowdsourcing Involvement

Advantages for both B-to-C and B-to-B

Page 4: Social Media What The Boss Needs To Know

NVISH SOLUTIONS INC. © 2010 All rights reserved

Benefits

Slide 4

Brand perception Brand appreciation Peer-to-Peer acceptance Search engine optimization Linking strategy Low cost entry Open new markets Find consumers where they hangout Leverage user-generated content PR Customer service Quickly get the word out

Page 5: Social Media What The Boss Needs To Know

NVISH SOLUTIONS INC. © 2010 All rights reserved

First Step

Slide 5

Develop a strategy Think in terms of “engagements” not “campaigns” Match your social media plans to your business

objectives

• Determine best social platforms for your brand

• Develop content strategy

• Set SMART goals, benchmarks and metrics

• Interact with demographic

• Be open to new markets

• Reporting and ROI (yes!)

• Moderation

• Open two-way conversations

Measure and adjust accordingly

Page 6: Social Media What The Boss Needs To Know

NVISH SOLUTIONS INC. © 2010 All rights reserved

We Can Help

Slide 6

We Make Your Website More Social

Social Media Builds Brand Relationships That Last

Page 7: Social Media What The Boss Needs To Know

NVISH SOLUTIONS INC. © 2010 All rights reserved

Social Media & Your Website

Slide 7

Add Social Media buttons to your website Join conversations and become a valuable

contributor Allow popular bookmarking and sharing abilities

on your website Think of your website as a destination portal Ensure your visitors have a positive experience Provide valuable content that keeps visitors

coming back

What you can do right now….

Page 8: Social Media What The Boss Needs To Know

NVISH SOLUTIONS INC. © 2010 All rights reserved

Our Services

Slide 8

Online Reputation Management

Online Reputation Management

Online media coverage -news, blogs, forums and other relevant sources

Online media coverage -news, blogs, forums and other relevant sources

Content and Messaging

Content and Messaging

Social Media Marketing

Social Media MarketingMedia MonitoringMedia Monitoring

Gain competitive insights and identify

gaps

Gain competitive insights and identify

gaps

Detect sentiments around the brand

(positive ,negative and neutral)

Detect sentiments around the brand

(positive ,negative and neutral)

Actionable insights- reports, dashboards etc.

Actionable insights- reports, dashboards etc.

Leverage media monitoring to strategize social media marketing

Leverage media monitoring to strategize social media marketing

Brand penetration and competitive advantagesBrand penetration and

competitive advantages

Engage and influence prospects

Engage and influence prospects

Increase visibility and draw traffic

Increase visibility and draw traffic

Identify stake holdersIdentify stake holders

Community management and forum

discussions

Community management and forum

discussions

Establish thought leadership

Establish thought leadership

Content creation with targeted keywords

Content creation with targeted keywords

Manage social media messaging

Manage social media messaging

Content syndicationContent syndication

Corporate blog maintenance and

promotion

Corporate blog maintenance and

promotion

Assets optimization e.g. white papers,

collaterals, case studies etc.

Assets optimization e.g. white papers,

collaterals, case studies etc.

Page 9: Social Media What The Boss Needs To Know

NVISH SOLUTIONS INC. © 2010 All rights reserved

What NVISH Will Do - And That’s Not All

Slide 9

Help you join the conversation with relevant content Open a partnership that drives online presence – don’t go it alone. Develop and manage both digital and social media campaigns to grow customer

loyalty and brand awareness. Conduct surveys, market analysis and campaigns to gather valuable information

and grow brand participation. Have measurable benchmarks and metrics to evaluate ROI so you can make

informed decisions. Create company-specific crowdsourcing platforms that have a philanthropic

presence and impact. Measure, evaluate and improve social media engagements to improve your core

business goals. Grow customer loyalty by being a valued contributor.

If done right…. it’s measurable and less expensive

Page 10: Social Media What The Boss Needs To Know

Thank YouThank You

Website: www.NVISH.com │ E-Mail: [email protected] │ Fax : (+1)-866-583-9527

81 Oxford St. London W1D2EU,United KingdomPhone : (+44)-207-993-4843

NVISH UK OFFICE NVISH USA OFFICE

5201, Great America Pkwy, Suite 320 Santa Clara, CA 95054Phone : (+1)-408-730-2615

NVISH INDIA OFFICE

DLF Info CityFirst Floor, Tower EChandigarh Technology Park,Chandigarh 160101Phone: (+91)-172-433-7702