social media what the boss needs to know
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Social Media - What the boss needs to knowTRANSCRIPT
NVISH Building Your Social Media Program
What The Boss Needs To Know…
NVISH SOLUTIONS INC. © 2010 All rights reserved
What is Social Media?
Slide 2
Join The Conversation
It’s not just a social logo
It’s A New Way To Build Your Brand
It’s not just noise and hypeIt’s not just a campaign
NVISH SOLUTIONS INC. © 2010 All rights reserved
Why Social Media
Slide 3
Increased channels of communication Building Brand Awareness Lead generation Monitoring Search engine optimization Handle customer service Low cost to enter User generated content Educating potential clients Gather Marketing intelligence and
build trust
Engage and influence prospects, clients, value chain and stakeholders
Sales Find new markets Public Relations Gain competitive advantage through
effective intelligence Announcements Crowdsourcing Involvement
Advantages for both B-to-C and B-to-B
NVISH SOLUTIONS INC. © 2010 All rights reserved
Benefits
Slide 4
Brand perception Brand appreciation Peer-to-Peer acceptance Search engine optimization Linking strategy Low cost entry Open new markets Find consumers where they hangout Leverage user-generated content PR Customer service Quickly get the word out
NVISH SOLUTIONS INC. © 2010 All rights reserved
First Step
Slide 5
Develop a strategy Think in terms of “engagements” not “campaigns” Match your social media plans to your business
objectives
• Determine best social platforms for your brand
• Develop content strategy
• Set SMART goals, benchmarks and metrics
• Interact with demographic
• Be open to new markets
• Reporting and ROI (yes!)
• Moderation
• Open two-way conversations
Measure and adjust accordingly
NVISH SOLUTIONS INC. © 2010 All rights reserved
We Can Help
Slide 6
We Make Your Website More Social
Social Media Builds Brand Relationships That Last
NVISH SOLUTIONS INC. © 2010 All rights reserved
Social Media & Your Website
Slide 7
Add Social Media buttons to your website Join conversations and become a valuable
contributor Allow popular bookmarking and sharing abilities
on your website Think of your website as a destination portal Ensure your visitors have a positive experience Provide valuable content that keeps visitors
coming back
What you can do right now….
NVISH SOLUTIONS INC. © 2010 All rights reserved
Our Services
Slide 8
Online Reputation Management
Online Reputation Management
Online media coverage -news, blogs, forums and other relevant sources
Online media coverage -news, blogs, forums and other relevant sources
Content and Messaging
Content and Messaging
Social Media Marketing
Social Media MarketingMedia MonitoringMedia Monitoring
Gain competitive insights and identify
gaps
Gain competitive insights and identify
gaps
Detect sentiments around the brand
(positive ,negative and neutral)
Detect sentiments around the brand
(positive ,negative and neutral)
Actionable insights- reports, dashboards etc.
Actionable insights- reports, dashboards etc.
Leverage media monitoring to strategize social media marketing
Leverage media monitoring to strategize social media marketing
Brand penetration and competitive advantagesBrand penetration and
competitive advantages
Engage and influence prospects
Engage and influence prospects
Increase visibility and draw traffic
Increase visibility and draw traffic
Identify stake holdersIdentify stake holders
Community management and forum
discussions
Community management and forum
discussions
Establish thought leadership
Establish thought leadership
Content creation with targeted keywords
Content creation with targeted keywords
Manage social media messaging
Manage social media messaging
Content syndicationContent syndication
Corporate blog maintenance and
promotion
Corporate blog maintenance and
promotion
Assets optimization e.g. white papers,
collaterals, case studies etc.
Assets optimization e.g. white papers,
collaterals, case studies etc.
NVISH SOLUTIONS INC. © 2010 All rights reserved
What NVISH Will Do - And That’s Not All
Slide 9
Help you join the conversation with relevant content Open a partnership that drives online presence – don’t go it alone. Develop and manage both digital and social media campaigns to grow customer
loyalty and brand awareness. Conduct surveys, market analysis and campaigns to gather valuable information
and grow brand participation. Have measurable benchmarks and metrics to evaluate ROI so you can make
informed decisions. Create company-specific crowdsourcing platforms that have a philanthropic
presence and impact. Measure, evaluate and improve social media engagements to improve your core
business goals. Grow customer loyalty by being a valued contributor.
If done right…. it’s measurable and less expensive
Thank YouThank You
Website: www.NVISH.com │ E-Mail: [email protected] │ Fax : (+1)-866-583-9527
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