social media week - using twitter to land your dream job

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USING TWITTER TO LAND A JOB Presented by Tom Gimbel, President and CEO of LaSalle Network

Post on 20-Sep-2014

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LaSalle Network CEO, Tom Gimbel, spoke at Social Media Week 2013 about how to use Twitter to land your dream job.

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Page 1: Social Media Week - Using Twitter to Land Your Dream Job

USING TWITTER TO LAND A JOB

Presented by Tom Gimbel,

President and CEO of LaSalle Network

Page 2: Social Media Week - Using Twitter to Land Your Dream Job

JOB SEEKERS DON’T USE TWITTER

Page 3: Social Media Week - Using Twitter to Land Your Dream Job

Twitter Facebook LinkedIn Other N/A to Job Search

0

500

1000

1500

Which social media tool is used most dur-ing the job search?

Page 4: Social Media Week - Using Twitter to Land Your Dream Job

BENEFITS OF USING TWITTER

Information-gathering tool

Feel for company culture

Personality of executive team, staff

Up-to-date company news

Page 5: Social Media Week - Using Twitter to Land Your Dream Job

BEFORE YOU START

What is the point of this account?

Personal?

Professional?

Page 6: Social Media Week - Using Twitter to Land Your Dream Job

CREATING YOUR ACCOUNT

Make your name the Twitter handle

Choose an appropriate picture

Description section:

Treat as elevator pitch

Why do you match this type of position?

Link to online profile

Page 7: Social Media Week - Using Twitter to Land Your Dream Job

PERSONAL TWEETS

Acceptable

Going out to dinner after a long sociology test #exams #finals

Proud to be captain of an undefeatable volleyball team!

Excited to attend Using Twitter to Land a Job on September 24! #TomGimbelisawesome

Page 8: Social Media Week - Using Twitter to Land Your Dream Job

PERSONAL TWEETS

UNacceptable

Shots for days #drinking

Relationships are overrated! Screw them, you only need friends

My boss is Cruella de Vil

Page 9: Social Media Week - Using Twitter to Land Your Dream Job

PROFESSIONAL TWEETS

Showcase knowledge of industry by tweeting:

Articles

NewsResearch/Data

Retweeting thought leaders

Intelligent opinions

Page 10: Social Media Week - Using Twitter to Land Your Dream Job

FOLLOW, FOLLOW, FOLLOW!

Who is actively job searching?

What types of positions?

Page 11: Social Media Week - Using Twitter to Land Your Dream Job

#USEHASHTAGS

To find job openings, consider searching with:

#Resume #Interview #Opportunity #Recruiting #Jobsearch

Page 12: Social Media Week - Using Twitter to Land Your Dream Job

CONTACTING HIRING MANAGERS

Would you leave 3 voicemails in one day?

Initial involvement with hiring managers:

Be involved, but not too involved!

Don’t be desperate

Interact intelligently

Page 13: Social Media Week - Using Twitter to Land Your Dream Job
Page 14: Social Media Week - Using Twitter to Land Your Dream Job

JOB-SEARCH TOOLS

Use other job-search tools

Companies don’t only use Twitter

LinkedIn still a dominate force

Page 15: Social Media Week - Using Twitter to Land Your Dream Job

REMEMBER…

Don't be too pushy

Don't tweet just to tweet

Make all your twitter interactions intelligent