*

#SMWCityB2B

*http://www.linkedin.com/in/andrewjhscott

http://twitter.com/techtranslated

http://twitter.com/digitalmktgfs

*#SMWCityB2B

*

*Sort of.

#SMWCityB2B

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*We want what b2c offers

*Reach, community, recommendation

*But we’re b2b

*And we’re regulated

*But actually it’s all People to People

#SMWCityB2B

*

Professional

*broadcast

*Eg @bondvigilantes

Personal

*Social

*Interactive

*Eg @mandggarden

#SMWCityB2B

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Non-core events Champion led

#SMWCityB2B

*

*5+ years of blogging

*Built around a champion

*Moderated

#SMWCityB2B

*

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@bondvigilantes followers

Followers

#SMWCityB2B

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*Multi lingual – blog & email

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