Social Media for Small Business#smwsmallbizsn September 24, 2013 1:00 #SMWCHICAGO CHICAGO

Social Media for Small Business Where Is Everyone and Do I Need to be There Too??? Cathy Rubey, InGe, Inc. @ingeinc www.InGe-Inc.com 630-302-5206 #smwsmallbizsn

Why Be on Social Media? I already have enough to do. Im an expert at 1 business already. Really, I gotta learn this business too? I cant keep track of all those passwords. I dont want people in my business... NOT

Social Media -Whats That? Social Networks Social Networking Social Media ALL refer to websites with different themes and platforms where members can interact and exchange ideas and artifacts.

Social Membership 1 Billion+ 500+ Million 400+ Million 300+ Million 100 + Million Blogs 25+ Million (5x women/men)

GOT IT! So Where Should I Be?

This Might Help Explore Each Site. When Do You Have Time? Which Site Do You Like? Can You Delegate? Check Out the Competition!

What to Do When You Get There: Start a Conversation Be HELPFUL or USEFUL Share Relevant Content to Your Networks

Engagement Twitter = Seconds Facebook = Hours Website = Days

And, Oh. By the Way... Raise Your Hand If...

Smartphones

From Flip to Smart Phones

So...Optimize for Mobile Content mobile friendly Share content across channels No Crazy Fonts/Effects Use Mobile to update channels Mobile Apps (aka mobile applications) are Where Its At!

Final Thoughts 1. Make sure all your channels link to each other and a central website. 2. Have all of your pages and proles include same call to action (call, email, visit, etc.). This creates a solid digital presence and awareness for you and your small business. 3. Schedule regular updates and notications. 4. Delegate. Monitor. Remember that once proles and accounts are created, it takes just a few minutes a day to monitor and add content. Or... 5. Outsource to a specialist who meets your needs and budget.

For More Info Visit http://www.slideshare.net/CathyRubey to download this presentation and others to help you grow your online presence.

IT Solutions Business Solutions Stafng Payroll Services Project Management Evaluation Marketing Advertising PR Services Web Design Writing/Editing Production Need More Help? www.InGe-Inc.com 630-302-5206

Thank You! #SMW13 @INGEINC Info graphics and data via Pew Research Centers Internet & American Life, Nielson, Mediabistro, STRATA, MarketMeSuite, PLACESTER, Endgadget Music by Vonmodik used with permission. Chicago Architectural Foundation SMWChicago Volunteers & Sponsors

THANK YOU Cathy Rubey, InGe, Inc Owner/Creative Director Cathy@InGe-Inc.com www.socialmediaweek.org/chicago @SMWChicago CHICAGO