social media webinar series leveraging linkedin - cpiworld · social media webinar series linkedin...
TRANSCRIPT
1
2018 Copyright Career Partners International, LLC 1
Social Media Webinar Series LinkedIn 201: Leveraging LinkedIn
2018 Copyright Career Partners International, LLC 2
• Control Panel Materials Muting Questions Minimize Tech Support: 888.259.8414
• Screenshot• Evaluation• Learning Objectives
2018 Copyright Career Partners International, LLC 3
Big Ideas
• Learn more about the features and functionality of LinkedIn
• Learn how to leverage LinkedIn to enhance the efficiency and effectiveness of your employment search campaign
2
2018 Copyright Career Partners International, LLC 4
The “Triad”
Visibility
EngagementGenerosityReciprocity
EngagementGenerosityReciprocity
Connectivity Accessibility
2018 Copyright Career Partners International, LLC 5
A Place To….
Find Talent
Find Contacts
BE FOUND
2018 Copyright Career Partners International, LLC 6
Degrees of Separation
YOUYOU MOEMOE LARRYLARRY CURLYCURLY
1st 2nd 3rd
3
2018 Copyright Career Partners International, LLC 7
The of Network Building Power
Collective … Intelligence
Generosity
Gratitude
Reciprocity
2018 Copyright Career Partners International, LLC 8
Overview – Home
Search
Edit
Post
Connect
2018 Copyright Career Partners International, LLC 9
Managing Account Settings
• How do you want to information?
• How much do you want ?
• Which do you want to communicate?
4
2018 Copyright Career Partners International, LLC 10
Editing Profile
• Profile, Photo, Headline, Language, Honors, Summary, Experience, Publications, Patents, Education, etc. – edit and manage
• Posts – write or view stats
• Endorsements – view, manage
• Recommendations – manage, ask to be recommended
• Groups – manage
2018 Copyright Career Partners International, LLC 11
Add Connections
• Names
• Titles
• Industry
• Company
• City
• Interests
2018 Copyright Career Partners International, LLC 12
Companies
• Follow target companies
• Read updates
• Notice new job posts
5
2018 Copyright Career Partners International, LLC 13
Endorsements
Endorse others.
A way to “pay it forward.”
Encourages others to endorse you.
Endorse others.
A way to “pay it forward.”
Encourages others to endorse you.
2018 Copyright Career Partners International, LLC 14
Recommendations
• Instant reference
• Excuse to connect
• Viral word of mouth
• Increase ease of being found
ASK YOUR REFERENCES TO WRITE RECOMMENDATIONS
2018 Copyright Career Partners International, LLC 15
Introductions
• Find profile of a 2nd‐degree
connection
• Find mutual connections
• Ask for introduction
Susan
Barbara
You
“Barbara! Can you introduce me to Susan?”
6
2018 Copyright Career Partners International, LLC 16
Job Search
1st DegreeContact and get
info!
Job PosterConnect & Contact
2nd DegreeGet Introduced
Save job search. Create job alerts.
2018 Copyright Career Partners International, LLC 17
Groups
Be “Seen”
Connect
Find Recruiters
Gain Resources
2018 Copyright Career Partners International, LLC 18
Network – Find Alumni
• Find universities
• Find new contacts
• Change dates
• Alma mater
connection
7
2018 Copyright Career Partners International, LLC 19
Research with LinkedIn
• Use the pull down menu.
• Search for people, jobs, companies, groups, universities,
articles.
• Use key words, phrases, complex (Boolean) search strings
(AND, OR, & quotes around a phrase).
• Click the magnifying glass icon to see search options.
• Conduct advanced searches for people and jobs.
• Select filters to refine your searches.
2018 Copyright Career Partners International, LLC 20
Inbox, Mail & Messages
• Can only send to 1st degree connections (unless have upgraded account)
• Check Inbox regularly• Alerts will NOT come to regular email• Can search Inbox
2018 Copyright Career Partners International, LLC 21
Network Activity Notifications
• Posts
• Endorsements
• “Likes” for your posts
• New information about
connections
8
2018 Copyright Career Partners International, LLC 22
Help Center
2018 Copyright Career Partners International, LLC 23
Job Search Mobile App
Make sure to look for connections to jobs when using mobile app
2018 Copyright Career Partners International, LLC 24
Account Upgrade: “Premium Account”
• Try the “Free Trial”• Consider if features will help your job search• Expanded features may be a good investment• May help you be more competitive
9
2018 Copyright Career Partners International, LLC 25
Big Ideas
• Learn more about the features and functionality of LinkedIn
• Learn how to leverage LinkedIn to enhance the efficiency and effectiveness of your employment search campaign
2018 Copyright Career Partners International, LLC 26
Thank You!
Continue the Conversation…
Career Partners International (Company Page) @CPIWorld www.facebook.co
m/CareerPartnersInternational
www.cpiworld.com/knowledge-center/rss
Thank you for your participation in our Enrichment Webinar series.