Social Media & Video

Mic AdamVanguard Leadership

Twitter: @micadamLinkedIn: be.linkedin.com/in/micadam

Agenda

• Overview and comparison

• Overall Video Marketing Tips & Tricks

• Getting Started with YouTube

• Getting Started with Vimeo

• Getting Started with Instagram

• Getting Started with Vine

From strategy to implementation

Many video options available

Why use for your business?

• Engage people

• Viral effect

• Faces, Voices and Personality

• Authenticity

• Affordable

• Demonstrate your product

• Customer testimonials

• Introduce staff

• Evangelize

• Show location (culture)

• Fun place to work

• Events

• Flashmods

• Training

Here are some examples• Demonstrate your product

• Customer testimonials

• Introduce staff

• Employee on-boarding

• Evangelize

• Show location (culture)

• Fun place to work

• Recruitment

• Events

• Flashmods

• Training

More examples

• How to guide

• The making of…

• Sponsorship

• Behind the scenes…

Full Video platforms for Business

Let compare

http://www.youtube.com/watch?v=CH1XGdu-hzQ https://vimeo.com/channels/staffpicks/78068001

Why Vimeo?

1. Community of professionals

2. Less fluff and junk

3. Cleaner layout

4. No advertisements

5. Password protection

6. Less IT blockage

YouTube Pro’s & Cons

Pro• Large audience (500 million+)

• Owned by Google (SEO)

• Free account

• Can be branded

• Unlimited Uploads

• Advertizing options

Con• All types of quality

• Too many video’s to search (too many distractions)

• Advertizing considered negatievly

• Analytics too basic

Vimeo’s Pro & Con

Pro• Higher quality

• Better reputation

• Priority uploading

• More customization

• More engaged users

Con• Smaller audience

(70M/month vs 800M/month)

• Much video is better handled by search engines

• Premium account is needed for more functionality

Short video Platforms

Let’s compare

Instagram Pro & Con

Pro• Owned by Facebook

• 13 filters

• Stabilizer

• 15 seconds of video

• Editing capabilities

• Select Thumbnail

Con• Low sharing behaviour

• No looping

• No embedding

• Longer load times

Vine Pro & Con

Pro• Owned by Twitter

• Simple interface

• No forced sharing

• Looping video

• Embedding is easy

• Fast load time

Con• No editing functionality

• 6 seconds

• Small userbase

Captivate your audience

Get then hooked

• Make the first shot fascinating

• Address the audience immediately

• Tell them what they’re watching

• Spark their curiosity

• Ask a question

• Tease the rest of the video

• Keep branding to less than five seconds, unless it’s hilarious

Keep them watching

• Pay attention to lighting, sound quality, and shot-framing.

• Make sure the audio is clear and balanced.

• Properly light your video.

• Include only necessary footage in your videos. Cut, cut, cut! But...

• Avoid sloppy editing. It can be more distracting than no editing.

• Use varying camera angles, cut-aways and other visuals to make your videos dynamic. Long, static shots can make a video drag.

• Add transitions, overlays and graphics to help convey your story.

http://www.youtube.com/watch?v=qg1ckCkm8YI

Optimizing your video’s

• Have original content (Blendtec)

• Video Length is between 2 & 4 min

• Use higher resolution

• Add you contact information to the video

• Use Captions and Subtitles

• Add Transcript of your video

• Use Tags and keywords (“video”)

• Allow feedback, comments, review & ratings

• Share via social media

Introducing

Overview

Privacy, Copyright & Ethics

Finding, viewing, liking & commenting

Channels, playlists & topics

Creating content & Shooting tips for video

Understanding video technology and devices

Uploading & editing video

Branding channels

Social Sharing & Handling comments

Understanding the analytics

Getting started with Vimeo

Making short video’s

Vine & Instagram for Business

http://www.youtube.com/watch?v=al7baATEdQg

Instagram

Overview

• Download app

• Signup

• Find & follow friends

• View, like & comment

• Record video & apply effects

• Share video

Instagram for business

Some great examples

6 seconds of Fame

6 Quick Ideas for Vine

Questions

Connect with me!

@MICADAM

/MICADAM

/MICVADAM

MICVADAM

/MICVADAM

+32 47850 41 35

MIC@VANGUARD-LEADERSHIP.BE

/MICADAM