Social Media trends and AudiencesIABC MARCH 2015

@isentia @spence7zero

Social Media trends and audiences →IABC March 2015 @isentia @spence7zero

It’s justpeopletalking…

Social Media trends and audiences →IABC March 2015 @isentia @spence7zero

It’s justpeopletalking…

like never before!

Social Media trends and audiences →IABC March 2015 @isentia @spence7zero

47% of all online time is spent on

Social MediaThat’s 28 in every 60 minutes*

*That’s in Australia too!Source: Globalwebindex Q4 2014

Social Media trends and audiences →IABC March 2015 @isentia @spence7zero

9 out of 10 people get dressed, brush their teeth and check their smartphones as part of their daily routine

Social Media trends and audiences →IABC March 2015 @isentia @spence7zero

65%Q1 2013

75%Q1 2014

52%Q1 2012

37%Q1 2011

Smartphone sales in AustraliaSource: TNS and Google 2014

Social Media trends and audiences →IABC March 2015 @isentia @spence7zero

daily never

55%

weekly

16%

monthly

7%

less than monthly

6%

15%

How often do we access social networks through our smartphones?

Frequency of social network visits on smartphone

Source: Internet Trend Watch

Social Media trends and audiences →IABC March 2015 @isentia @spence7zero

In Australia, there are 9 million active daily Facebook users

7.3 million of these access Facebook from a mobile device

Social Media trends and audiences →IABC March 2015 @isentia @spence7zero

Social Media trends and audiences →IABC March 2015 @isentia @spence7zero

Social Media trends and audiences →IABC March 2015 @isentia @spence7zero

Social Media trends and audiences →IABC March 2015 @isentia @spence7zero

Social Media trends and audiences →IABC March 2015 @isentia @spence7zero

Best in class content marketers are 24% more likely to use original video content

Original video in content marketing

Source: Aberdeen Group survey of organisations using content marketing divided the respondents into three tiers – Best-in-Class (the top 20% of performers), Industry Average (the middle 50%), and Laggards (the bottom 30%). The research found that Best-in-Class companies are 24% more likely than Laggards to use original video content (68% vs. 55%).

Social Media trends and audiences →IABC March 2015 @isentia @spence7zero

3 billion videos watched per day on Facebook*

15% monthly growth

*Facebook Q4 Earnings Announcement 28/01/15

Social Media trends and audiences →IABC March 2015 @isentia @spence7zero

Video views and posts on Facebook

Source: Comscore, 2014

Social Media trends and audiences →IABC March 2015 @isentia @spence7zero

Create content that users want to consume, engage

with and share

Social Media trends and audiences →IABC March 2015 @isentia @spence7zero

What you want to say

What they’re interested in

Relevance or Context

Social Media trends and audiences →IABC March 2015 @isentia @spence7zero

Engagement Advocacy Reach

Social Media trends and audiences →IABC March 2015 @isentia @spence7zero

Social Media trends and audiences →IABC March 2015 @isentia @spence7zero

Reachpocalypse

Social Media trends and audiences →IABC March 2015 @isentia @spence7zero

Organic reach 6%

Source: Social@Ogilvy February 2014

Social Media trends and audiences →IABC March 2015 @isentia @spence7zero

0%Social Media trends and audiences →IABC March 2015 @isentia @spence7zero

Social Media trends and audiences →IABC March 2015 @isentia @spence7zero

Social Media trends and audiences →IABC March 2015 @isentia @spence7zero

thinkoutsidethe keyword

Social Media trends and audiences →IABC March 2015 @isentia @spence7zero

Social Media trends and audiences →IABC March 2015 @isentia @spence7zero

Social Media trends and audiences →IABC March 2015 @isentia @spence7zero

Morton’s Steakhouse patron Peter Shankman jokingly asked over Twitter if the restaurant chain could meet him with a Porterhouse Steak when he landed from an interstate flight...

They did

Social Media trends and audiences →IABC March 2015 @isentia @spence7zero

To actually get it done, Morton’s...Source: Doug Laney, Gartner

Is your organisation/

client even capable of something

like this?

Had to see the tweet;1

Then discovered peter was a frequent customer (and frequent tweeter);2

Pulled the data on what Peter typically ordered, 3

Worked out which flight he was on; and only then 4

Sent a tuxedo-clad waiter to serve him his dinner. 5

Social Media trends and audiences →IABC March 2015 @isentia @spence7zero

7000

16/4/2014 17/4/2014 18/4/2014

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Mass and social media volume (Hourly over 2 days, 16-17 April 2014)

MassSocial

Barry O’Farrell’s Resignation

Social Media trends and audiences →IABC March 2015 @isentia @spence7zero

Mass and social media volume (Hourly over 2 days, 15-16 April 2014)

MassSocial

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15/4/2014 16/4/2014 17/4/2014

Commonwealth Bank outage

Social Media trends and audiences →IABC March 2015 @isentia @spence7zero

Social almost always breaks news

Twitter has really helped the Guardian – we’re at the heart of us breaking news. Twitter is the fastest way to break news now. So core to what we do and core to what we do on a daily basis.Andrew Miller, Guardian News & Media CEO

Social Media trends and audiences →IABC March 2015 @isentia @spence7zero

of Twitter users follow a professional news account64%

Source: YouGov (SoMA), 2014

Social Media trends and audiences →IABC March 2015 @isentia @spence7zero

Our competition is the audience. Everyone now is a journalist.Sheila Coronel, dean of academic affairs, Columbia University Graduate School of Journalism

Social Media trends and audiences →IABC March 2015 @isentia @spence7zero

think courageously

Social Media trends and audiences →IABC March 2015 @isentia @spence7zero