(c) Sudha Jamthe @sujamthe 1

Social Media Training for @Indiacc Volunteers

Sudha Jamthe (Facebook) @sujamthe (Twitter)

4 may 2009

(c) Sudha Jamthe @sujamthe 2

Contents

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Twitter 101

• What is twitter – A social place to be the real you, post in 140char

• Why is it cool - Simple, Easy, Real You, Real Time, Connected to Friends, Follow and be followed

• What you can do there– Best Practice on Settings (email, mobile options)– Tweets, friends, followers, @replies, dm, #tag, rt

(c) Sudha Jamthe @sujamthe 4

Tweets - best practices

• Confirm to community rules• @reply genuinely• Engage in conversations not one-way salesy

messages• Be strategic to make your tweet searchable -

hashtags, tip of the day, common topics relevant to your audience.

• RT meaningful relevant tweets only

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Starting Conversations• Start with friends• Learn how to use twitter.com

first• Make twitter a habit, take a

twitter break• Remember tweets connect

because of the emotions it taps (connect to your brand promise)

• Use a twitter clients

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Twitter community culture and building your brand

• @reply, hashtag, #fridayfollow• culture of social media personalities -

grader.twitter.com• Identify Influencers - follow, but engage in

conversation only when ready– for yoga, for table tennis, for indian cuisine, for

youth activities,• Twitchboard posts to delicio.us, twitterfeed

posts blogs to twitter

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Tweeting for a business or a brand

• Multiple users for same twitter account management - hootsuite, tweetie (iphone)

• Tie tweet message maps to your email campaigns & newsletter announcements

• Subscribe to RSS of twitter feeds to track and respond for better time management

• Tweetgrid track your brand keywords• Join twitter business directory (twibs)

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Tweetgrid

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How to tweet a link to website or blog

• Tracking urls•A/B testing a message - track impressions

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FACEBOOK

• As a User– Join Group– Invite Friends– Post on Wall– Post videos, pictures– Tag friends

• ICC– Run Programs to

increase videose.g. Volunteer interviews- Find a Volunteer to post

Qik videos of each event on facebook

- Update status daily- Newsletter as Updates to

members

(c) Sudha Jamthe @sujamthe 11

Change Group to Profile Page• Run programs to invite friends• Connect flickr photos to fan page• Keep Wall posts fresh• Update status often• Keep it a conversation with fans• Add events•Add videos - fan interviews, events•Add pictures•Link blog for freshness