social media the reinvention of recruitment
TRANSCRIPT
Social Media: The Reinvention of Recruitment
#shrm12 @mattkaisersd
Social Media: The Reinvention of Recruitment
#shrm12 @mattkaisersd
Reinvent:“To recast something familiar into a different form.”
- American Dictionary, 2012
Digital Darwinism:“When society and technology evolve faster than a company’s ability to adapt.”
- Fast Company, 2012
Social Media Presence› Six of the twelve most visited websites are social
› Social networking sites now reach 82 percent of the world’s online population (1.2B users)
› Fastest growing social networking countries are India and Indonesia
› Middle East and Africa saw a 35% increase in social network users in one year
› 25M+ LinkedIn members in APAC
› About 21% of Indonesians are on Twitter, making them the most Twitter-addicted nation
› Social media is responsibile for one third of the web traffic in Malaysia
› 50% of 18-34 year olds check Facebook when they wake up... 28% before even getting out of bed
› 40% of Twitter users don’t tweet, but instead use it to keep up to date
› 57% of people talk to people more online than they do in real life
Facebook: 900M+ (80%)LInkedIn: 160M+ (60%)Twitter: 140M+ (65%)
Social Media Usage
Over 60% of U.S. Internet users have a social networking profile
Social Media Usage
92% of people will share online content with their friends via social networks
Social Media Usage
88% of U.S.companies will use social media as part of their marketingstrategy in 2012
Social Media Usage
Analyze & Understand
Challenges
Benefits
Social MediaTools that enable a user to
share content and create conversation.
Social NetworkingEngaging and conversing
with individuals by way of social media.
Make a Plan
Planning...
›Set goals
›Solidify your personal brand
›Develop social media guidelines
›Think mobile
›Build your employment brand
Engage Your Audience
Innovating
› First 4G rollout
› LTE technology
› Connecting rural communities
› Remote monitoring
› Healthcare innovations
› Smart grid networks
› 30,000 patents
Why ericsson?
› Diversity› Growth› Innovation› Development› Teamwork› Support› Opportunity
EXPERIENCE THE WORLD THEN CHANGE IT
“By 2020 Facebook’s membership will exceed the population of Earth, plus the International Space Station and the planet Krypton.”
-IEEE
Careers Tab
Employment brandCareer informationEmployee testimonialsCultureEventsCommunity involvement
Branded Careers Page
@BotW_careers
• Network Membership & Reach
Over 160 million professionals*– Over 60% are outside the U.S. – Roughly 2 new sign-up
per second
200+ countries
17 languages
150+ industries
Members from all five hundred of the Fortune 500
B
Monitor & Update
Normal 24-Month Social Marketing Timeline
“It’s aboutoffering something of value,
creating movements that build over time,engaging with passionate fans
and giving them the tools to influence others.”
-Ad Age
Thank You!
About.me/mattjkaiser