Social Media Strategy for

Veterinarians

Mike Pownall, DVM

• How to do it?• What are our successes?

Vets & Social Media

Strategy

• What is our goal?• How are we going

to do it?• How do we know

we are successful?

Strategy

• Facebook is not strategy• Facebook is a tool.

• Herd health is a strategy to minimize the spread of a virus

• A vaccine is a tool

Goals?

How

• What content?• Which platforms?• Who is going to

do it?• Time?• Budget?• Buy in?

4Es of Social Media

• Educate• Entertain• Engage• Evangelists

Social Media Failure

• Boring• Inconsistent• Preach• Don’t measure

The Team• Who are the leaders?• Get input from

everyone• Plan for the year• Create a calendar

We Want to be Found

Social Media Universe

Web Site

Blog

Elements of a Great Website

• SEO• Easy to navigate• Pictures• Shareable• Calls to Action!• Mobile friendly• Analytics

13

Web Site SEO

Easy to Navigate

15

Easy to Navigate

16

Pictures

17

Shareable

18

Call to Action!

19

Mobile

iPad for Horseshttp://www.youtube.com/watch?

v=h57yh2AarNw

Example - Dentistry• Declining sales• Severe competition from lay dentists

Goals

• Show value of vet dentistry• Increase sales 10%

How• Facebook• Twitter• Newsletter• Demonstrations• Videos• Webinar• Facebook Ads

Facebook Ads

Results

31%

Overall Success?

17%

What Next?

Thank You

Resources

• www.veterinarybusinessmatters.com• slideshare.net/mpownall• slideshare.net/mpequine/videos

• Twitter @mckeepownall• Twitter @dvmbusiness