social media: socializing or social sizing?

socializing or social sizing?

Abdulaziz S. Almulhem (PhD) PSM

Deputy Minister for International cultural Relations

Ministry of Culture and Information

Riyadh, Saudi Arabia

The teaser!


The power of ME!


The idea behind Social media

• No body knows what's happening but…

• You see what I see!

• You know what I know!

• If you don’t believe me, ASK me!

• I don’t have to believe you but you DO!

• No heroes but losers!


Skeptical? why are you still here?!


The execution!


Definition (Oxford)

• Social media: Websites and applications that

enable users to create and share content or to

participate in social networking.

• Social networking: The use of dedicated websites

and applications to interact with other users, or to

find people with similar interests to one’s own.

• Interest: The feeling of wanting to know or learn

about something or someone: (anything missing?)


Definition( (wikipedia)

• Social media is the social interaction among people in which they create, share or exchange information and ideas in virtual communities and networks.

• A virtual community is a social network of individuals who interact through specific social media, potentially crossing geographical and political boundaries in order to pursue mutual interests or goals. Some of the most pervasive virtual communities are online communities operating under social networking services

• A social network is a social structure made up of a set of social actors (such as individuals or organizations) and a set of the dyadic ties between these actors. (anything weird?)


• In the social sciences, social structure is the

patterned social arrangements in society that are

both emergent from and determinant of

the actions of the individuals. o On the macro scale, social structure is the system of socioeconomic

stratification (e.g., the class structure), social institutions, or, other

patterned relations between large social groups.

o On the meso scale, it is the structure of social network ties between

individuals or organizations.

o On the micro scale, it can be the way norms shape the behavior of actors within the social system.

Definition( (wikipedia)


Technocratic Definition

• Andreas Kaplan and Michael Haenlein define social

media as "a group of Internet-based applications

that build on the ideological and technological

foundations of Web 2.0, and that allow the creation and exchange of user-generated content."


Social media in a nutshell


What is …?


Redefined!

What it provides

• Sharing

• Online/Outreach

• Connected/content

• Individual/interaction

• Anyone/anything

S

O

C

I

A

L© 2014 Dr Abdulaziz Almulhem

How social media different

from other media?


Why they hate it?

What it providesThey hate because its NOT

• Sharing

• Online/Outreach

• Connected/content

• Individual/interaction

• Anyone/anything

• secure

• Ordered

• Conditioned

• Inspected

• Authoritative

S

O

C

I

A

L© 2014 Dr Abdulaziz Almulhem

The good news

• It doesn’t have “P” for politics

• It doesn’t have “R” for regulation

• It doesn’t have “G” for governance


Media consumption


The world is in MY hand...


The stages of dipping in!

• The more to disbelieve,

the easier to hunt!

• Those who dislike are the

worst lovers then!

• Too much engagement

creates addiction.


Social media is a behavior!


Significant behavior change!


The world is changing!

• Politicians don’t know

this. Simply its scary!

• Governments are

denying this. Simply its

out of their control!

• Businesses don’t want to

know this. Simply its

costly!

• Do we know this?

• Do we want to know this?


The potential


Business is shifting gears!


Marketing tools are changing!


The challenge is…


The fear!


Privacy?


Humanizing?


Social sizing…


Controllability…


Final word


The Saudi SM sphere!• Its solely driven by youth.

• Mainly targets side social issues.

• Very controversial!

• The social clinic report


The best practice…


Thank you for your patience!

If you like this then get

connected.

@asmulhem

Abdulaziz Almulhem


social media: socializing or social sizing?

Presentations & Public Speaking