social media report - money transfer brands september - october 2016
TRANSCRIPT
Money Transfer: Social Media Report
This Report looks at how
Money Transfer Brandsperformed on Social Media between
Sept 1st – Oct 31st 2016
Table of Contents
Performance Snapshot
Share of Voice Snapshot
Audience Size
Audience Growth
Engagement
Volume of Posts
Likes
Comments
Customer Service
Most Engaging Content
Brands Analyzed in this report include: MoneyGram, Ria Money Transfer, TransferWise, Western Union, Xoom
Sep 01, 2016 - Oct 31, 2016
Sep 01, 2016 - Oct 31, 2016
Performance Snapshot
Network
Highest Audience
SizeWestern Union Western Union
Highest
GrowthMoneyGram Western Union
Highest
EngagementWestern Union TransferWise
Sep 01, 2016 - Oct 31, 2016
Share Of Voice Snapshot
Network
Most Number of
PostsWestern Union TransferWise
Most Number of
LikesWestern Union Western Union
Most Number of
CommentsWestern Union Western Union
0.00M 1.00M 2.00M 3.00M 4.00M 5.00M 6.00M 7.00M
MoneyGram
Ria Money Transfer
TransferWise
Western Union
Xoom
Twitter Facebook
Audience Size
Sep 01, 2016 - Oct 31, 2016
Audience Growth
Sep 01, 2016 - Oct 31, 2016
0 0.02 0.04 0.06 0.08 0.1 0.12 0.14
MoneyGram
Ria Money Transfer
TransferWise
Western Union
Xoom
Twitter Facebook
Engagement
Sep 01, 2016 - Oct 31, 2016
0 2000 4000 6000 8000 10000 12000 14000
MoneyGram
Ria Money Transfer
TransferWise
Western Union
Xoom
Twitter Facebook
Number Of Posts/Tweets
Sep 01, 2016 - Oct 31, 2016
0 50 100 150 200 250 300
MoneyGram
Ria Money Transfer
TransferWise
Western Union
Xoom
Twitter Facebook
Total Likes
Sep 01, 2016 - Oct 31, 2016
0 500000 1000000 1500000 2000000 2500000 3000000 3500000
MoneyGram
Ria Money Transfer
TransferWise
Western Union
Xoom
Twitter Facebook
Total Comments
Sep 01, 2016 - Oct 31, 2016
0 2000 4000 6000 8000 10000 12000 14000 16000 18000 20000
MoneyGram
Ria Money Transfer
TransferWise
Western Union
Xoom
Twitter Facebook
Customer Service –Reply Time (in minutes)
Sep 01, 2016 - Oct 31, 2016
0 100 200 300 400 500 600 700
MoneyGram
Ria Money Transfer
TransferWise
Western Union
Xoom
Twitter Facebook
Customer Service –Response Rate
Sep 01, 2016 - Oct 31, 2016
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
MoneyGram
Ria Money Transfer
TransferWise
Western Union
Xoom
Twitter Facebook
Most Engaging Facebook PostsWestern Union
01-OCT-16, SAT 8:00PM
The autumn colors are bright and lively
during the month of #October. What is your
favorite thing ab ..
ENGMT. LIKES COMMENTS SHARES
57,899 41,594 307 1,477
Western Union
01-SEP-16, THU 1:00PM
This is Wat Rong Khun in #Thailand, a
beautiful art exhibit! If you've been to
Thailand, let us know ..
Western Union
10-SEP-16, SAT 3:00PM
In the north-western region of China,
Zhangjiajie features some beautiful scenic
landscapes. What wa ..
ENGMT. LIKES COMMENTS SHARES
44,244 32,174 298 1,058
ENGMT. LIKES COMMENTS SHARES
40,891 34,691 182 529
Dear @AmberRudd_MP - we couldn't be
prouder of our international team:
https://t.co/H5r9chaXyl http..
07-Oct-16, Fri 10:49AM
ENGMT. FAV. REPLIES RETWEETS
1,000 413 10 335
Most Engaging Tweets
"All of us, and you and I especially, are
descended from immigrants and
revolutionists." F D Roosev..
"Remember always, that all of us, and you
and I especially, are descended from
immigrants and revol..
26-Sep-16, Mon 05:07PM
ENGMT. FAV. REPLIES RETWEETS
1,000 628 61 274
26-Sep-16, Mon 01:54PM
ENGMT. FAV. REPLIES RETWEETS
963 237 24 95
TransferWise TransferWise TransferWise
Generate Your Own Social Media Report
This report was generated entirely by the Unmetric
Reporting Engine.
It took minutes to create.
Create Your Free
Social Media Report Now
Thank You
For more information, please contact your account manager [email protected]
Engagement is the measure of audience responses to a brand's content and activity on
a social network. To calculate the engagement score, we weigh audience interactions on
brand content such as Likes, Comments, Shares, based on their importance. We then
divide their weighted sum by our estimate of the number of brand fans who actively
receive and view such content.
Appendix – Unmetric’s Engagement Score
(Likes × 1 + Comments × 5 + Shares × 10) × 10000
(Community size) 0.8
Twitter: (Favorite x 1, Reply x 5, Retweet x 10)Instagram: (Likes x 1, Comments x 5)
Facebook: