social media report - money transfer brands september - october 2016

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Money Transfer Brands on Social Media Sept 1 st Oct 31 st 2016

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Money Transfer Brandson Social Media

Sept 1st – Oct 31st 2016

Money Transfer: Social Media Report

This Report looks at how

Money Transfer Brandsperformed on Social Media between

Sept 1st – Oct 31st 2016

Cross Channel Report

Sep 01, 2016 - Oct 31, 2016

Table of Contents

Performance Snapshot

Share of Voice Snapshot

Audience Size

Audience Growth

Engagement

Volume of Posts

Likes

Comments

Customer Service

Most Engaging Content

Brands Analyzed in this report include: MoneyGram, Ria Money Transfer, TransferWise, Western Union, Xoom

Sep 01, 2016 - Oct 31, 2016

Sep 01, 2016 - Oct 31, 2016

Performance Snapshot

Network

Highest Audience

SizeWestern Union Western Union

Highest

GrowthMoneyGram Western Union

Highest

EngagementWestern Union TransferWise

Sep 01, 2016 - Oct 31, 2016

Share Of Voice Snapshot

Network

Most Number of

PostsWestern Union TransferWise

Most Number of

LikesWestern Union Western Union

Most Number of

CommentsWestern Union Western Union

0.00M 1.00M 2.00M 3.00M 4.00M 5.00M 6.00M 7.00M

MoneyGram

Ria Money Transfer

TransferWise

Western Union

Xoom

Twitter Facebook

Audience Size

Sep 01, 2016 - Oct 31, 2016

Audience Growth

Sep 01, 2016 - Oct 31, 2016

0 0.02 0.04 0.06 0.08 0.1 0.12 0.14

MoneyGram

Ria Money Transfer

TransferWise

Western Union

Xoom

Twitter Facebook

Engagement

Sep 01, 2016 - Oct 31, 2016

0 2000 4000 6000 8000 10000 12000 14000

MoneyGram

Ria Money Transfer

TransferWise

Western Union

Xoom

Twitter Facebook

Number Of Posts/Tweets

Sep 01, 2016 - Oct 31, 2016

0 50 100 150 200 250 300

MoneyGram

Ria Money Transfer

TransferWise

Western Union

Xoom

Twitter Facebook

Total Likes

Sep 01, 2016 - Oct 31, 2016

0 500000 1000000 1500000 2000000 2500000 3000000 3500000

MoneyGram

Ria Money Transfer

TransferWise

Western Union

Xoom

Twitter Facebook

Total Comments

Sep 01, 2016 - Oct 31, 2016

0 2000 4000 6000 8000 10000 12000 14000 16000 18000 20000

MoneyGram

Ria Money Transfer

TransferWise

Western Union

Xoom

Twitter Facebook

Customer Service –Reply Time (in minutes)

Sep 01, 2016 - Oct 31, 2016

0 100 200 300 400 500 600 700

MoneyGram

Ria Money Transfer

TransferWise

Western Union

Xoom

Twitter Facebook

Customer Service –Response Rate

Sep 01, 2016 - Oct 31, 2016

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

MoneyGram

Ria Money Transfer

TransferWise

Western Union

Xoom

Twitter Facebook

Most Engaging Facebook PostsWestern Union

01-OCT-16, SAT 8:00PM

The autumn colors are bright and lively

during the month of #October. What is your

favorite thing ab ..

ENGMT. LIKES COMMENTS SHARES

57,899 41,594 307 1,477

Western Union

01-SEP-16, THU 1:00PM

This is Wat Rong Khun in #Thailand, a

beautiful art exhibit! If you've been to

Thailand, let us know ..

Western Union

10-SEP-16, SAT 3:00PM

In the north-western region of China,

Zhangjiajie features some beautiful scenic

landscapes. What wa ..

ENGMT. LIKES COMMENTS SHARES

44,244 32,174 298 1,058

ENGMT. LIKES COMMENTS SHARES

40,891 34,691 182 529

Dear @AmberRudd_MP - we couldn't be

prouder of our international team:

https://t.co/H5r9chaXyl http..

07-Oct-16, Fri 10:49AM

ENGMT. FAV. REPLIES RETWEETS

1,000 413 10 335

Most Engaging Tweets

"All of us, and you and I especially, are

descended from immigrants and

revolutionists." F D Roosev..

"Remember always, that all of us, and you

and I especially, are descended from

immigrants and revol..

26-Sep-16, Mon 05:07PM

ENGMT. FAV. REPLIES RETWEETS

1,000 628 61 274

26-Sep-16, Mon 01:54PM

ENGMT. FAV. REPLIES RETWEETS

963 237 24 95

TransferWise TransferWise TransferWise

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For more information, please contact your account manager [email protected]

Engagement is the measure of audience responses to a brand's content and activity on

a social network. To calculate the engagement score, we weigh audience interactions on

brand content such as Likes, Comments, Shares, based on their importance. We then

divide their weighted sum by our estimate of the number of brand fans who actively

receive and view such content.

Appendix – Unmetric’s Engagement Score

(Likes × 1 + Comments × 5 + Shares × 10) × 10000

(Community size) 0.8

Twitter: (Favorite x 1, Reply x 5, Retweet x 10)Instagram: (Likes x 1, Comments x 5)

Facebook: