social media report - bourbon brands july - august 2016
TRANSCRIPT
Bourbon Brands on Social Media July 1st – August 31st 2016
Bourbon Brands : Social Media Report
This Report looks at how
Bourbon Brands performed on
Facebook, Twitter, and Instagram
between
July1st – August31st, 2016
Comparison of
“Bourbon Brands” on Social Media
July1st – August31st , 2016
Table of Contents
Performance Snapshot
Audience Size
Audience Growth
Engagement
Customer Service
Most Engaging Content
Brands Analyzed in this report include: Bulleit, Jim Beam, Old Forester, Knob Creek, Maker's Mark, Wild Turkey, Four Roses
Jul 01, 2016 - Aug 31, 2016
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This report was generated entirely by the
Unmetric Reporting Engine.
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Jul 01, 2016 - Aug 31, 2016
Performance Snapshot
Network
Highest Audience
Size Jim Beam Jim Beam Maker's Mark
Highest
Growth Bulleit Old Forester Old Forester
Highest
Engagement Wild Turkey Jim Beam Four Roses
Jul 01, 2016 - Aug 31, 2016
Share Of Voice Snapshot
Network
Highest Volume Of
Posts Four Roses Maker's Mark Maker's Mark
Highest Number Of
Likes Wild Turkey Maker's Mark Maker's Mark
Highest Number Of
Comments Wild Turkey Maker's Mark Maker's Mark
0.00M 0.50M 1.00M 1.50M 2.00M 2.50M 3.00M 3.50M
Bulleit
Jim Beam
Old Forester
Knob Creek
Maker's Mark
Wild Turkey
Four Roses
LinkedIn Instagram Twitter Facebook
Audience Size
Jul 01, 2016 - Aug 31, 2016
Audience Growth
Jul 01, 2016 - Aug 31, 2016
0.00% 2.00% 4.00% 6.00% 8.00% 10.00% 12.00% 14.00% 16.00% 18.00% 20.00%
Bulleit
Jim Beam
Old Forester
Knob Creek
Maker's Mark
Wild Turkey
Four Roses
LinkedIn Instagram Twitter Facebook
Engagement
Jul 01, 2016 - Aug 31, 2016
0 100 200 300 400 500 600 700 800 900
Bulleit
Jim Beam
Old Forester
Knob Creek
Maker's Mark
Wild Turkey
Four Roses
linkedin Instagram Twitter Facebook
Share Of Voice – Volume Of Posts
Jul 01, 2016 - Aug 31, 2016
0 20 40 60 80 100 120 140 160 180 200
Bulleit
Jim Beam
Old Forester
Knob Creek
Maker's Mark
Wild Turkey
Four Roses
Linkedin Instagram Twitter Facebook
Share Of Voice - Like
Jul 01, 2016 - Aug 31, 2016
0 10000 20000 30000 40000 50000 60000
Bulleit
Jim Beam
Old Forester
Knob Creek
Maker's Mark
Wild Turkey
Four Roses
Linkedin Instagram Twitter Facebook
Share Of Voice - Comments
Jul 01, 2016 - Aug 31, 2016
0 500 1000 1500 2000 2500 3000 3500 4000
Bulleit
Jim Beam
Old Forester
Knob Creek
Maker's Mark
Wild Turkey
Four Roses
Linkedin Instagram Twitter Facebook
Customer Service - Reply Time (in minutes)
Jul 01, 2016 - Aug 31, 2016
0 1000 2000 3000 4000 5000 6000 7000 8000 9000 10000
Bulleit
Jim Beam
Old Forester
Knob Creek
Maker's Mark
Wild Turkey
Four Roses
Twitter Facebook
0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0%
Bulleit
Jim Beam
Old Forester
Knob Creek
Maker's Mark
Wild Turkey
Four Roses
Twitter Facebook
Customer Service - Response Rate
Jul 01, 2016 - Aug 31, 2016
Most Engaging Facebook Posts Wild Turkey
01-AUG-16, MON 7:00AM
The only thing our great story was missing
was a great storyteller. Meet Wild Turkey’s
new Creative ..
ENGMT. LIKES COMMENTS SHARES
1,000 46,611 3,354 4,854
Old Forester
15-JUL-16, FRI 1:37PM
You look hot. #FirstBottledBourbon #ServeUpSummer
Old Forester Summer Lemonade Recipe:
Fill Glass ..
Maker's Mark
24-AUG-16, WED 2:00PM
We don’t have beaches in Kentucky, but
we can still craft plenty of deliciousness.
ENGMT
.
LIKES COMMENTS SHARES
1,000 3,427 96 632
ENGMT. LIKES COMMENTS SHARES
968 6,597 226 1,075
Our story told like never before. Meet our
new Creative Director, Matthew
McConaughey. https://t.co..
01-Aug-16, Mon 06:57AM
ENGMT. FAV. REPLIES RETWEETS
990 450 27 222
Most Engaging Tweets
12 days until the release of
#2016BirthdayBourbon
#FirstBottledBourbon
https://t.co/uo4jz6JAeJ
Over 200 years of history at your fingertips.
Go inside the World of #Beam.
https://t.co/LpnF7EXAh8..
21-Aug-16, Sun 02:21PM
ENGMT. FAV. REPLIES RETWEETS
953 71 7 31
07-Jul-16, Thu 12:12PM
ENGMT. FAV. REPLIES RETWEETS
888 735 24 203
Wild Turkey Old Forester Jim Beam
Getting ready for this #4thofJuly weekend.
What are your plans?
01-Jul-16, Fri 07:15PM
ENGMT. LIKES COMMENTS FILTER
700 2,517 64 No filter
Most Engaging Instagram Posts
12 days until the release of
#2016BirthdayBourbon
#FirstBottledBourbon
25-Aug-16, Thu 06:57PM
ENGMT. LIKES COMMENTS FILTER
670 301 18 No filter
21-Aug-16, Sun 02:18PM
ENGMT. LIKES COMMENTS FILTER
660 297 16 No filter
Maker's Mark Old Forester Old Forester
Generate Your Own Social Media Report
This report was generated entirely by the
Unmetric Reporting Engine.
It took minutes to create.
Create Your Free Social Media Report Now
Engagement is the measure of audience responses to a brand's content and activity on
a social network. To calculate the engagement score, we weigh audience interactions on
brand content such as Likes, Comments, Shares, based on their importance. We then
divide their weighted sum by our estimate of the number of brand fans who actively
receive and view such content.
Appendix – Unmetric’s Engagement Score
(Likes × 1 + Comments × 5 + Shares × 10) × 10000
(Community size) 0.8
Twitter: (Favorite x 1, Reply x 5, Retweet x 10) Instagram: (Likes x 1, Comments x 5)
Facebook: