5 Steps for Social Media Success

@desireescales

THANK YOU!

Experience• Worldwide Client Base• Webby Award Honoree 2011• Microsoft Case Study 2011• 16 Years of Experience• Featured Expert USAToday, NBC

Nightly News, 11Alive, CBS News, AJC• 55,000 Followers Online

What Is Social Media Marketing

• Connector, Human to Human• Generation C• Mobile• Research Tool• Transactional• Customer Lifecycle

If You’re Not Participating,

You Risk Extinction

“Over 40 percent of the companies that were at the top of Fortune 500 in 2000

were no longer there in 2010.” -- Babson College Study

It’s About Capturing Leads

• eBooks• Blog Posts• Social Sharing• Articles• Newsletters• Webinars• Podcasts• Video

“Teach people what you do and they’ll hire you to do it.”

”

Build a Circle of...

Trust

Benefits of Being Social

•Improved social signals (which are a factor in the search ranking algorithm).

•Company branding•Improved brand awareness•Word-of-mouth advertising•Increased customer loyalty and trust

ComEd “Coolest Summer Ever”

•Facebook Contest Gained 31,000 fans•Listening and Informing•Give Partners a way to Share•Word-of-mouth advertising•Prizes at Zoos, Museums, Ballparks•Improved audience reach and influence

Tips for Facebook• Video• Images• Contests• Blog Posts• Free Reports

Tips for Twitter• Share Blog Posts• Share Other People’s Posts• Industry News• Share Stories• Use Hashtags Ex. #ElectricCompany

Tips for YouTube• People Stay 5x Longer on Sites with

Video• Create a Channel• How To Videos• Success Stories• Testimonials

Tips for LinkedIn• Create a Company Page• Post Videos, Blog Posts and Images• Join Groups• Ask for Introductions• Research

Final Tips• Hootsuite.com (Allows posting to

multiple channels)• ElectricalMarketing.com• StartOne at a Time• Be Consistent• Keep Expectations Realistic• Don’t Overshare• 30 Minutes Per Day

TEXT the word“Atlanta”to 96000

Desiree Scales, CEOBella Web Design, Inc.770 509 8797www.bellawebdesign.comTwitter: @desireescales