social media presence and policy
DESCRIPTION
I had the pleasure to introduce this workshop and play host to three panelists, Emily Dieringer, Sara Mader and Annie Allen, each from a different Wisconsin Co. Public Health Dept. We've posted all our materials and resources at http://technologyinprevention.wikispaces.com/wspc2011TRANSCRIPT
Host/Moderator: LaDonna Coy withEmily Dieringer, Winnebago Co. Public HealthSara Mader, Madison Dane Co. Public Health
Annie Allen, Sauk County Public Health
#WSPC2011
Wisconsin State Prevention ConferenceJune 14-16, 2011
Social MediaPresence & Policy
LaDonna Coy, MHR, CPS, CDLA
Learning Objectives
• Define “presence” in Social Media• Deciding “to post or not to post”• Share stories and examples • Identify a set of tools to help you
define your social media guidelines or policy
Networked Expertise
Knowledge gets shared throughout Networks
Relationships …
… make media social!
Like“Friend”
FollowShare
Update
TweetDigg
Text
Comment
SocialMediaTools
Commenting
ListeningConnecting
Participating Shar
ing
Establish Your Presence by …
Napkins & Cards
Emily Dieringer Winnebago Co. Public Health
re:TH!NK’s Social Media
re:TH!NK’s Social Media
re:TH!NK’s Social Media
re:TH!NK’s Social Media
re:TH!NK’s Social Media
WCHD Social Media
WCHD Social Media
WCHD Social Media
Tracking Social Media
Tracking Social Media
Organizing Social Media
Sara Mader, Madison Dane Co.
Public Health
Facebook Profile Page
Facebook Info Page
Annie Allen RN, PHNSauk County Health Department
Where To Get Content?
WebsitesYouTubeTwitterFacebookNewsCoworkersCommunity EventsDepartment Events
Be Aware of what You Post
Dealing With Negativity
5 Reasonsto have aSocial
MediaPolicy
1.Establish Clear Guidelines
2.Identify Standard Responses
3.Have a Consistent, Coordinated Presence
4. Protect
Reputation(yours & organizations)
Staff time
Data
Equipment
5. Have a plan in place for crisis situations
Knowledge is shared …
And change happensThrough our Networks
Amplified as we …
…make media social!
Like“Friend”
FollowShare
Update
TweetDigg
Text
Comment
Social media [is] …a rapidly evolving culture, and a fundamental shift in communications, community building and decision making.
To succeed in the 21st century, you need to know what this is all about, and how you can align your work in this new era.
--Lisa Colton, Darim
References & Resources• All materials and links from today’s workshop
http://technologyinprevention.wikispaces.com/wspc2011• Red Cross Social Media Strategy Handbook
http://sites.google.com/site/wharman/social-media-strategy-handbook
• Mayo Clinic Policy• http://sharing.mayoclinic.org/guidelines/for-mayo-clinic-empl
oyees/• Policy Tool for Social Media• http://socialmedia.policytool.net/• CDC Social Media Tools, Guidelines and Best Practices
http://www.cdc.gov/SocialMedia/Tools/guidelines/index.html
References & Resources• Social Media Guidelines by Socialfish
http://www.socialfish.org/2009/10/drafting-socmed-guidelines.html
• NTEN Tips for writing your first social media policy http://www.nten.org/blog/2010/02/17/tips-writing-your-first-social-media-policy
Photo CitationsAll Photos from Istockphoto.com or Shutterstock.com
This presentation is licensed under CREATIVE COMMONS.This means you can use it, or parts thereof, as long as appropriate attribution is given and your resulting product is made available under this same license. The license prohibits using this presentation for commercial purposes. A list of citations and links is included for your reference and use. Please cite all creative commons photos to the original source.
Suggested Attribution: Source: LaDonna Coy, MHR, CPS, CDLA with Learning Chi, Inc. with Emily Dieringer, Winnebago Co. Public Health; Sara Mader, Madison Dane Co. Public Health; Annie Allen, Sauk County Public Health; for the Wisconsin State Prevention Conference, June 14-16, 2011.