Social Media Overview

Agenda1. What is Social Media2. Types of Social Media platforms3. Social Media uses4. Questions

What is Social Media? Groups of people getting together online to

share common interests, discuss topics and give opinions.

If you’re a business, Social Media Marketing is about creating conversations and relationships around your product/service with your target audience.

Why Social Media?

Social groups

Share

Stay connected

Promote your business

What are Social Networks? There are 100s of social media platforms.

The top 6 are:-

1. Facebook

2. Twitter

3. YouTube

4. Pinterest 

5. Google+

6. LinkedIn

FACEBOOK

What is Facebook and who uses it?

Facebook for Personal and Business

FACEBOOK ENVIRONMENT

Personal Profiles Business Page - Personal Name NOT FOR BUSINESS - Invite Friends - Mutual consent - News from Friends - Limit 5,000 - ‘Like’ business Pages - News from Pages - Few Apps

- Business NameFOR BUSINESS - Fans “LIKE” to Subscribe - One-way connection - Fans comment and share - No Limit - ‘Like’ other Pages - News from other Pages - Many Apps

FACEBOOK Timeline Friends Privacy

FACEBOOK News Feed Read posts from

Friends and Businesses you follow

FACEBOOK Business PAGES Connect and

communicate with your customers and prospects.

TWITTER A micro-blogging platform Post short messages to the world You ‘Follow’ people, or they can ‘Follow’ you Excellent way to get a message out quickly Popular with emergency departments,

celebrities and politicians

TWITTER Profile Tweets Retweet #Hashtags

YOUTUBE Second most popular search A great place to learn how to do something Videos are a great way to get your message

out about your product/services People ‘connect’ with videos Videos go ‘viral’ easily

YOUTUBE Channel Upload videos Privacy Settings Learn & Connect

PINTEREST

New social media platform

Great for business – to - consumers

Very visual

PINTEREST

Very visual Great for promoting

products Popular with Females High conversion

rates

GOOGLE+

New social media platform

Google+ is GOOGLE

Mainly Techies and Photographers

Important for Business Google ranking

GOOGLE+

Private and Business profiles

More benefits for Businesses

LINKEDIN

LinkedIn is a professional networking site

Great for business – to – business providers and people looking for a job

Most prospective Employers will search LinkedIn for details of applicants

LINKEDIN

Living resume “Little Black

Book”

WHAT NEXT…For Personal Use:- Where are your Friends and Family Your privacy settings Connect and interact

For Business Use:- Evaluate your social media goals Decide on a social media platform Create a social media strategy Create a social media plan Listen – Engage – Interact – Influence - Followup

QUESTIONS…Visit www.townsvillesocialmediamarketing.com Recordings, slides and free downloads will be posted on this website

I’d love you to connect with me…www.facebook.com/TownsvilleSocialMediaMarketing

www.twitter.com/TvilleSocialMed

www.linkedin.com/in/tracyraiteri

Thank You