social media marketing with pinterest
TRANSCRIPT
Social Media Marketing | VIRTUAL Workshop Series | By VIRTUALVillage Media
www.VIRTUALVillageMedia.com
Session #3: PINTEREST
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More than one billion monthly active users on Facebook.
Over 230 million monthly active users on Twitter.
IT’S YOUR JOB TO MAKE PEOPLE AWARE OF WHAT YOUR ORGANIZATION CAN OFFER!!!
Session #3: PINTEREST
DEFINITION OF SOCIAL PROSPECTING The art of scouring the social web,
identifying potential prospects for your business, and engaging them to draw them to your site
and get those potential prospects to your sales team.
Session #3: PINTEREST
Social Media Marketing | VIRTUAL Workshop Series | By VIRTUALVillage Media
www.VIRTUALVillageMedia.com
SOCIAL MEDIA PROSPECTING WORKBOOK
IT’S BEYOND MONITORING KEYWORDS.
It’s about engaging people that may or may not know what your business can do for them.
The Social Media Prospecting Workbook teaches the fundamentals of how to listen to social media
conversations in order to generate leads for your business.
Download NOW! – http://bit.ly/socialmediavvm
Session #3: PINTEREST
Session #3: PINTEREST
WHY PINTEREST?“If you’ve been ignoring Pinterest,you’re late. But there is still time
to catch up—and you should. Pinterest statistics are showing no
signs of stopping their upward trend, and smart online publishers will take steps to grab a piece of the Pinterest pie for themselves.”
— Beth Hayden, Copyblogger
70,000,000 USERS
Session #3: PINTEREST
“According to Wishpond, 43% of PINTEREST users like to associate with
brands, whereas only 24% of Facebook users do.”
“A BizRate study found that 66% of PINTEREST users regularly follow and re-pin retailers. This same report found
that only 17% of Facebook users said they rely on Facebook for purchasing
inspiration.”
“BizRate also reported that 69% of online consumers who visit PINTEREST have
found an item they have purchased, or will purchase, compared to only 40% of online
consumers who visit Facebook.”Source:
MARKETO
YOUR PROFILE IS YOUR BRAND
1. Username should match your real name or business name.
2. Fill out the “About” section and give people a brief description of yourself or your business.
3. Include a link to your website
4. Upload a profile photo, preferably a headshot.
Session #3: PINTEREST
Session #3: PINTEREST
“One of the biggest mistakes marketers make on PINTEREST is to pitch their own business instead of listening to what customers want to see. Provide value, offer compelling content, and educate/entertain 80% of
the time—showcase your product closer to 20%.”
— Ekaterina Walter, Co-Founder and CMO, Branderati
CREATING QUALITY CONTENT WITH PINTEREST
SELL YOUR VALUE! NOT YOUR
ACCOMPLISHMENTS
CREATING QUALITY CONTENT WITH PINTEREST
EDUCATE | How to Boards, ebook boards, informative articles
ENTERTAIN | Use images, quotes, videos to capture and engage
EXAMPLE | How others are using your product/service in interesting ways
Session #3: PINTEREST
DO NOT PITCH!
CREATING QUALITY CONTENT WITH PINTEREST
Session #3: PINTEREST
1. Only pin things that interest your followers and represent your brand
2. Pining visually appealing content catches the attention of more potential followers.
3. Brand images are 23% more likely to be repinned if the image is not of a face.
CREATING QUALITY CONTENT WITH PINTEREST
Session #3: PINTEREST
1. Colorful images are preferred.
2. Red, orange and brown images are 2 times more likely to be repinned than blue images.
3. Images with medium lightness are 20 times more likely to be repinned than dark, mostly black images.
Session #3: PINTEREST
THIS IS HIGH COMPARED TO THE AVERAGE TWEET,
WHICH IS ONLY RETWEETED ABOUT 1% OF THE TIME.
A PIN IS REPINNED AN AVERAGE OF 10 TIMES.
SHARE SHARE SHARE
THE MORE YOU SHARE AND PIN TO YOUR BOARDS,
THE MORE YOU WILL GET YOUR NAME OUT THERE.
BUILD AND NURTURE RELATIONSHIPS
Develop Primary and Secondary Connects
Use “Hot-Button” Topics to Connect
Provide relevant content instead of pushing products and services.
Encourage connections to connect with you about their needs, not yours.
Continue providing value-added content
BUILDING RELATIONSHIPS TAKE TIME!!!
Session #3: PINTEREST
Session #3: PINTEREST
BUILDING YOUR AUDIENCE WITH PINTEREST
1. 80% of the pins on Pinterest are repins. Make your content pin worthy.
2. Comment on the most popular pins on the “Popular” feed
3. Only comment on pins that are relevant to you and your brand.
4. Avoid comments like “great pin” or “nice”
WARNING: Don’t comment on posts more than to or three times a day. PINTEREST will mark you as spam and suspend your account.
Session #3: PINTEREST
BUILDING YOUR AUDIENCE WITH PINTEREST
1. Promote your most popular boards; Place in the top row so potential followers can easily see.
2. Invite followers to contribute to your boards = group boards; Will keep them fresh with content.
3. Contribute to group boards.
Group boards live on your brand’s PINTEREST page and allow multiple users
to collaboratively pin on a single board.
BONUS: HOST A PINTEREST CONTEST
Session #3: PINTEREST
1. Require contestants to follow you in order to enter the contest.
2. The better the price, the more followers you can expect to gain.
3. Create a pinnable contest image that includes the following:1. Logo2. Call to Action3. The Words: Contest, Giveaway4. Contest End Date5. Prize
BONUS: HOST A PINTEREST CONTEST
Session #3: PINTEREST
It’s a win-win situation.
We discussed Pin to Win contests as a way to gather new followers, but these contests are also a way to keep your Pinterest page full of dynamic content.
Here’s a Pin to Win contest from ModCloth, which invites followers to create and submit Pinterest boards to inspire ModCloth’s upcoming wedding campaign.
This generated tons of beautiful, relevant content for the ModCloth page.
Source: MARKETO
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QUESTIONS / DISCUSSION
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Session #3: PINTEREST
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Social Media Marketing | VIRTUAL Workshop Series
www.VIRTUALVillageMedia.com
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