Social Media Marketing Twitter & Facebook

• Your market is already on Twitter and Facebook, you need to be there too.

The Big Picture

• All started many years ago with a website, an 24/7 online brochure.

• Customers to your website, learn about your business, what service you provide, can get contact information, contact you.

• Google, Yola, Yahoo, Intuit.

Publicize Your Website

• Put your URL (web address) on your business card, put on your display ads.

• Directory Listings: Industry Association, other company like yours.

• Search Engine Optimization (SEO): First or second page of search engines, Google, Bing, Yahoo.

• Paid search results.• Banner ads.• Drive traffic to your website.

Blog

• Blog can replace your website.• Most of the time supplement to your website.• Respond – 2 way communications.• You can publish an article, customer can reply.• Customer feels like they can interact, provide

input.• Example: WordPress

Social Network

• Brand as a community member.• Interacting, sharing pictures, sharing movies.• Market, promote, provide customer service.• You just need online access, and an email.• Fast-growing• Easy to get started• Integrate together• Business-friendly• FREE

Twitter

• Microblog – 140 characters• Post a link to movies or pictures.• Simple• Public• One-to-many• Fans are followers• Re-twitting – all of their fans gets your

message as well

Facebook

• Not limited to 140 characters• Your can do more with Facebook• Personal accounts and Business accounts are

separate.• “Like” button – Fans• Share – Repost to personal friends

SEO

• Search Engine Optimization• Algorithms: unique per search engines• Architecture • Content• Linking• Keyphrase etc. • Description + Location or region = optimized

keyphrase

Display Ads

• www.iab.net• http://Facebook.com/advertising• Display ad options• Impression, how many ads are view• CPC, cost per click• Ppc, Pay per click• CPA, cost per action• CPL, cost per lead

Seach Engine Marketing - Local

• Local Search Engines• Google, Yahoo, Bing• Submit business to search engine, verification

phone number • For Free• Out of sight, out of mind