Social Media & eCommerce

The evolution of Businesses in the 21st Century

Before the World of Social Media?

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Why Social Media Marketing?●Simple Access to the

Mass

●Community Oriented

●Little to No Cost

●Accessibility

●No barrier to Entry

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Social Media 101Our Innate need for connection and

relationships

Communications & Connections

Easily accessible to the mass

Easily Operated by a single user

Real Time information

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Facebook Ability to upload video and other downloadable content

Ability to create company pages that are easy to create and easy to maintain

People use Facebook to personally market themselves.

Connections easily maintained

Used for Personal Selling

Special Advertising

2

Twitter Tweet

Discover

Easy to advertise and to build things such as brand, brand recognition, and, customer needs

Brand Pages Publicity

Customizable options

Twitter Chats

News Channel using Twitter?

2

LinkedInJob History as currency

Resume/personal selling

Professional Networking

Personal selling

2

Instagram & Pinterest Instagram

Giveaways

Like2Buy Platform

http://like2b.uy/nordstrom

PinterestSmart Feed

Optimize your username

Verify your website

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Blogging Benefits of business blogs for marketing

1. Helps drive traffic to your website

2. Helps convert that traffic into leads

3. Helps establish authority

4. Drives long-term results

3

Blogging Tools1. Easy to use

2. Fast way to connect with other companies and potential clients

3. Connect with people all over the world

3

eCommerce 101eCommerce is an internet-based retail

or distribution channel to supply goods, products, or services.

Primarily through a designated website.

Chances are, you used eCommerce at one point in your life

3

Website eCommerceSmall Businesses

Replacement of brick and mortar stores?

Cost & Expenses

eCommerce WebsiteLow as $100 for small start-up

businesses

No physical maintenance

Fewer barriers of entries

GoogleNow offering online grocery??

3

Let’s put it all together!

Let’s talk about Strategies & Systems!

How are businesses using social media & ecommerce to generate more sales?

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Strategy Model - Inbound Marketing

Value Driven

Content is packed with valuable information

Educational

Builds credibility and trust

Guides the Prospect through their natural buying process

Systematic

Buying Process(es)

4

Sam’s Story! - Real Life Example

+

4

Strategy Model - Viral MarketingNot necessarily for gaining

sales

Best for building awareness

Packed with emotional & personal content

Humour

Sad Stories

Inspirational

Motivational

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Example of Viral Social Media Strategy

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Strategy - Sales Base MarketingAggressive and Direct to the point

Fast Credibility & Rapport

No need for extensive Pitch

Solution Based

Generally Price sensitive

Grabbing Attention

Landing Page

eCommerce Capability

4

Example of Sales Based Strategy

4

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Examples of Businesses Using These Strategies

1

● $25 dollar gift card given for taking a survey.

○ Allows Chipotle to connect to customers

● Mobile App

● Delivery ○ Companies such as

Postmates partner with Chipotle to deliver food.

1

● http://www.chipotle.com/boorito● https://twitter.com/ChipotleTweets

1

Top Internet-based Companies in the World

1

Threats to Social Media? & its Flaws?Big Businesses and their challengers

Security Vulnerabilities

Oversea Hackers & Attacks

Generation XYZ

Degradation of real life social interactions

Content stays on the internet FOREVER!

1

Traditional Marketing Vs. Social Media

Expenses ComparisonChart shows how much it costs to

reach 1000 people.

1

The Future of Social Media?Virtual Reality and Augmented Reality

Allows Wearable technologies to implement social media features

i.e. Google Goggles, Microsoft Hololens

App CenteredSocial Media sites are now focused more on mobile

approach

App Developments

All-InclusivePaying with Social Media

Search Engines

Google+

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Discussion Questions1.Will Social Media completely oust the traditional forms of

marketing?

2.Do you think social media marketing is effective?

3.How do you believe Social Media will evolve?

4.What ways will ECommerce change/what will it look like in the

future?

Sources1. Joel, M. (n.d.). Six pixels of separation: Everyone is connected : Connect your business to everyone. 20092. Kwak, Samuel. Social Media Marketing Strategies eBook. June 2015. Retrieved September 29th 2015.3. Hubspot. Inbound Marketing: The New Age of Marketing. 2015. Retrieved October 7th 20154. Marketing 101 – Social Media vs Traditional Media [INFOGRAPHIC]. (n.d.). Retrieved October 7, 2015.5. Traditional Media vs. Social Media Advertising - Cost Comparison. (n.d.). Retrieved October 7, 2015.6. http://www.business2community.com/pinterest/pinterest-smart-feed-implications-businesses-010359807. http://like2b.uy/nordstrom8. http://mediafunnel.com/twitter-uses/twitter-brand-pages/9. List of Largest Internet Companies https://en.wikipedia.org/wiki/List_of_largest_Internet_companies10. Bloomberg Businessweek: Block This. October 5th 2015. Retrieved October 20th 2015, 11. http://www.networksolutions.com/education/what-is-ecommerce/12. http://www.strikingly.com/blog/guide-linkedin-one-click-resume-builder/13. https://www.chipotle.com/14. https://smallbusiness.fedex.com/content/fedex/topics/grow-e-commerce/get-started-online.html?cmp=KNC-1001816-23-1-950-1110000-US-

US-EN-NBZ1863Z04ZECOM&s_kwcid=AL!3806!3!79081228928!b!!g!!e-commerce&code=E-Commerce_Broad&ef_id=Vi42XAAAAf6GGVY9:20151026141908:s

15. Dollar Shaver Club Promotion Landing Page http://try.dollarshaveclub.com/compare-sem/?utm_source=google&utm_medium=cpc&utm_term=shaver%20club&utm_campaign=branded-usa&cvosrc=cpc.google.shaver%20club&matchtype=e&mobile=&creative=39908044430&adposition=1t2&gclid=Cj0KEQjwnrexBRDNmZzNkf7c4c4BEiQALnlxhSn1NqsFRr-LBX5Cc8ymmNQhso-gSSiD96iMJqEZ_FYaAqa78P8HAQ