social media marketing: the new frontier in digital

Social Media Marketing: the New Frontier in DigitalPresented at: Norvax University ConferenceJuly 30-31, 2009 | Orlando, FLSpeaker: Rey Villar

Social Media Marketing: the New Frontier

What is social media marketing?

Reynaldo Villar | LinkedIn: #reynaldovillar | Twitter: @reyvillar | Orlando, FL, 2009

Social Media Marketing (SMM) is a form of Internet marketing which seeks to achieve branding and marketing communication goals through the participation in various social media networks.


Basic social media categories


SHARING sites – YouTube, Flickr, Pandora, SlideShare… NETWORKING sites – Facebook, MySpace, Friendster… NEWS sites – Technorati, Digg, Reddit… BOOKMARKING sites – Delicious, StumbleUpon, Simpy… REVIEW sites – Yelp, Epinions, TripAdvisor, Forums…

* Some tools are in multiple channels: blogs, Twitter, Skype


How can social media help your business?


Increased page ranking and website traffic Greater brand awareness Positive market reputation Higher lead generation Increased sales


The social boom continues



Adults now outnumber teens



Get raving fans to work for you


Share your expertise and knowledge Tap into the wisdom of your consumers Enable customers helping customers Engage prospects through customer evangelism


Social media realities


Consumers are using the Internet to research products and businesses – before they buy

Very dynamic – but still in development Community involvement and building Heavy marketing is frowned upon…communities

demand sincerity and trust-building It’s a long-term project


A sample SMM starter kit


1. RSS Reader

2. Forums

3. LinkedIn

4. Facebook

5. Blog

6. MeetUp

7. Yahoo! Answers


1. Set up your RSS reader


The best way to stay informed…and learn Content ideas for your newsletter and marketing Free Google and Yahoo readers Integrate with Facebook, blog, website, etc.


1. Set up your RSS reader



2. Join a forum


Share ideas and resources Look for forums with size and focus Professional:

Insurance-forums.net IHIAA.com American Insurance Broker.com

Consumer: medhelp.org ehealthforum.com forum.freeadvice.com/insurance-76


2. Join a forum



3. Join LinkedIn


Increases your online visibility Can improve your search ranking Shapes how consumers see you Builds your referral network Helps your recruiting


4. Join Facebook


It’s not just a social network Think desktop Create long-term “communities” with

clients Build a referral and lead-generation

network Add helpful business apps


5. Create your blog


Increase your website’s Page Rank Build buzz and instant feedback Alternative website option Alternative newsletter Sets up in less than 5 minutes with

WordPress or Blogger.


6. Join Meetup.com


Ranks well on search engine results Look for professional groups in your

area Live (not virtual) networking Create your own niche MeetUp group


6. Join Meetup.com



7. Participate with Yahoo!Answers


Build an online reputation Drive potential

traffic to your site Establish thought

leadership Avoid spammy answers


Recap: a sample SMM starter kit


1. RSS Reader

2. Forums

3. LinkedIn

4. Facebook

5. Blog

6. MeetUp

7. Yahoo! Answers

Social Media Marketing: the New Frontier in DigitalPresented at: Norvax University ConferenceJuly 30-31, 2009 | Orlando, FLSpeaker: Rey Villar

social media marketing: the new frontier in digital

Social Media

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