social media marketing portfolio
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Antonio PerrySocial Media Marketing Portfolio
About AntonioCurrently the Marketing Social Media Coordinator for Suddenlink Communications. I’m passionate about building innovative marketing campaigns through social media to promote products & services that make people’s lives easier.
Even though I’m a recent college graduate, I have almost a year's worth of experience strategizing innovative social media campaigns for Suddenlink Communications, part of the fourth largest U.S. provider of cable, TV, high speed internet, phone, and voice security.
During my time at Nordstrom I gained experience in the following areas; Sales, Personal Branding, Employee Management, and Customer Service.
Acting as Suddenlink’s Social Media Coordinator, I worked closely with outside agencies and employees all across Suddenlink’s footprint to strengthen Suddenlink’s social media presences.
I was in charge of monitoring, and creating all content shared on the following social media platforms: Facebook, Twitter, Instagram, YouTube, LinkedIn, and Suddenlink FYI Blog.
Marketing Social Media Coordinator
Skills & Expertise
CorporateBranding
Social Media Marketing
Social Analytics
MS Office
Social Media Campaigns
In-house Campaigns● #GetLinked Twitter Campaign● Suddenlink Cares Campaign● Greenbrier Classic● 2016 Back to University
Partner Sweepstakes● 2016 Discovery Channel Shark Week● 2016 Hallmark Channel & Hallmark
Movies & Mysteries Giveaway● 2016 Hallmark Channel Chesapeake
Shores Giveaway
Please either visit my online Social Media Portfolio: https://www.behance.net/perryantonb329 or contact me via email at: [email protected] for a complete breakdown of each campaign. Campaigns will be displayed in PDF format.
Suddenlink 2016 Back to UniversityThrough collaboration between myself and Suddenlink officials in the field I created multiple successful Facebook “event pages” to support top local events by highlighting giveaways, general information, installation signup, etc.
Geo-targeted Facebook posts were made leading up to the event to drive awareness and on the day of the event to drive traffic.
In addition to some live action posting, posting times and dates were tentative and were based on when the majority of the audience was online.
Suddenlink CaresThe purpose of this campaign was to highlight Suddenlink’s philanthropy, along with community involvement, through the use of various social media platforms such as: Facebook, Twitter & Instagram.
#GetLinked#GetLinked was a Twitter campaign that was strategically designed to completely restructure @Suddenlink Twitter voice from a solely product & customer support outlet to something more modern and representative of what Suddenlink is truly all about.
Social Media Analytic ReportsSocial Reports were created at the end of each week and included the following information: Content shared by platform, analytic results for each post shared that week, negative feedback, and screenshot examples.
The main objective of creating weekly social reports that showcased the listed information was to identify content themes that worked and didn’t work with our audiences in order to tweak and strengthen campaigns as soon as possible.
By doing this I was able to establish multiple efficient social media campaigns.
Social Media WorkshopsDuring my time as both a Marketing Social Media Coordinator, and a HR Social Media Intern I held various social media workshops. Topics ranged from Facebook event planning to employee recruitment tactics while utilizing tools like LinkedIn and/or Twitter.
Social Media Training Documents
ContactAntonio Perry3 Lancelot DriveBelleville, IL [email protected]