How Social Media Changed the Marketing

Industry Annie Kim

Communication with Consumers

Social media marketing allows firms to easily, and naturally, connect with consumers.

A two-way communication

Businesses can receive feedback about their products or campaigns almost instantaneously.

The simplicity and popularity of social media platforms help brands bypass the “gatekeepers”.

No one stands in-between the brand and consumer, so each side can directly communicate with each other. This makes the relationship feel more real and direct.

Personalized Ads for Consumers

Social media helps us to better understand and listen to our target audiences needs and desires.

With this information, firms can better serve their audience by releasing content that would interest the individual.

As social media users like posts, follow brands, and post comments, they accumulate an enormous amount of data which marketers can continue to learn from for the future.

Social media marketing can make campaigns more natural, less ubiquitous to consumers, allowing for brand transparency.

Consumers feel less overwhelmed and annoyed by different advertisements

Within the Firms

Today, social media and marketing are so intertwined that many firms have created entire departments dedicated to social media marketing

It is critical for firms to be familiar with the various social media platforms

Role of CMO changed drastically as well

A greater portion of the marketing budget is allocated to social media marketing

In comparison to a decade ago, traditional campaigns such as TV and radio ads are decreasing and the use of social media is only increasing

Equal Chance for All

WIth social media, small businesses have the chance to offer quality customer service with a single social media profile. They no longer have to invest a large sum into customer service.

The influence of a big brand name has somewhat declined. With the possible exposure social media provides, smaller companies have a chance at success as well.

The Disadvantages of Social Media

Social media makes everything visible, so mistakes can instantly go viral. Therefore, some businesses choose not to expose themselves on social media because they have several fears, including:

Angry employees and consumers leaving negative comments

Accidently leaking confidential information

Posting something that may offend certain groups

For more help with your social media marketing, visit GenM.co

https://genm.co